The journeyFrom To• Brand management • Asset management• Brand police • Brand champions• Coax and cajole • Command and control• Library • Sitting room 38
Redefine ROI*• Culture - Allay fears of digitisation and globalisation - Revitalise the teams - Create a community - Recognise and celebrate• Quality - Use the power of visuals - Stimulate and set free - Do fewer things better* Return on intangibles 39
What’s next? Four things What How Who When1. Identity system update Guidance, guidelines and design intent files Global By year end Local global Spatial Solutions experts can2. Connect with GSS bring extra value to client pitches and Country Now campaigns http://www.joneslanglasalle.com/pages/gsssolutions.aspx3. Share best practice integrated/branded Examples from US, Russia, India Global/country Now marketing campaigns4. Integration with online Leverage the online platform Global/country In progress property systems 58
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