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Havas Match Study / SOCIAL TV from September 1st to November 17th 2013

Havas Match Study / SOCIAL TV from September 1st to November 17th 2013

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Reporting of 3 months of Social TV analysis in Partnership with HAVAS MEDIA

Reporting of 3 months of Social TV analysis in Partnership with HAVAS MEDIA

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    Havas Match Study / SOCIAL TV from September 1st to November 17th 2013 Havas Match Study / SOCIAL TV from September 1st to November 17th 2013 Infographic Transcript

    • MATCH STUDY SOCIAL TV STUDY FROM 01 SEPTEMBER TO 17 NOVEMBER 2013 SPORTS PROFILE POLITICAL 35 17 WOMEN TV WOMEN SOCIAL CANDIDATE SHOW 33 50 52 50 48 VARIETY 36 41 59 56 57 64 67 81 83 65 MEN TV MEN SOCIAL Qualification Coupe Du Monde, Croatie vs Belgique - 11/10 UEFA Champions League, Benfica vs Anderlecht - 17/09 C'est du belge: Rendez-vous Grand-Place - 27/09 Belgium's got talent - 22/09 Soirée CAP 48 - 13/10 UEFA Europa League, Standard vs Esbjerg FB - 19/09 Cyclisme, Championnats du monde sur route - 29/09 La nouvelle star - 31/10 Le meilleur pâtissier - 28/10 L'amour est dans le pré - 05/11 MAGAZINE 19 % Social & TV Data World Cup Qualifier, Kroatie – Belgie - 11/10 UEFA Champions League, Anderlecht vs Paris SG - 23/10 So you think you can dance - 13/10 Wielrennen, WK Wielrennen Firenze - 29/09 De slimste mens ter wereld - 31/10 Belgium’s Got Talent - 11/10 De zevende dag - 13/10 De grote sprong - 04/10 Het lichaam van coppens - 12/09 Cofidis cup, Oudenaarde vs Club Brugge - 25/09 5.751 5.553 4.307 3.717 2.542 2.140 2.110 780 741 707 TOP 10 Total Messages Facebook & Twitter 78 TRACKING DAYS 11 CHANNELS 11 NEW PROGRAMS 43 PROGRAMS 423 BROADCASTS 107.324 MENTIONS 58 CANDIDATE SHOWS 29 SPORTS 36 PRIME TIME 32 POLITICALS 161 MAGAZINES 56 FICTIONS 87 VARIETIES 6.498 5.997 4.248 2.441 1.833 1.604 1.449 996 554 479 43 44 +15% COMMUNITY +7% Facebook Twitter evolution +25% +92% +12% +13% BENCHMARK TYP E OF COM +12% +26% SO YOU THINK YOU CAN DANCE S05 +15% OLD MUN GEUBELS EN DE BELGEN S01 ITY ASTRID IN WONDERLAND S04 NEW TWITTER +24% +45% +26% ON N’EST PAS DES PIGEONS S04 BELGIUM’S GOT TALENT RTL S02 FAcebook INTERMEDIATE 97% MESSAGES 88% 95% 99% Twitter Facebook 85% 12% 80% 5% 3% 15% SO YOU THINK YOU CAN DANCE S05 ASTRID IN WONDERLAND S04 1% 20% BENCHMARK GEUBELS EN DE BELGEN S01 ON N’EST PAS DES PIGEONS S04 BELGIUM’S GOT TALENT RTL S02 Average : National 0,18 North 0,13 South 0,27 1,35 UEFA Champions League - Anderlecht vs PSG (23/10) 1,03 0,84 0,78 0,77 TV REACH SRP : SOCIAL RATING POINT SOCIAL AUDIENCE So you think you can dance (13/10) WK Wielrennen Firenze (29/09) De zevende dag (13/10) World Cup Qualifier - Kroatië vs Belgie (11/10) 0,35 0,29 0,25 0,21 Astrid in wonderland (20/09) De slimste mens ter wereld (31/10) Belgium's Got Talent VTM (11/10) Cofidis cup - Oudenaarde vs Club Brugge (25/09 0,21 Singl3s (11/09) X100 REACH TV (20%) 2,32 UEFA Champions League - Benfica vs Anderlecht (17/09) 2,19 Championnats du monde de cyclisme sur route (29/09) 2,09 1,36 1,10 1,02 DURING ADS, SECOND SCREEN BECOMES THE FIRST ONE -38% -13% -5% Complete results on fr.slideshare.net/havasmediabe 0,95 La nouvelle star (31/10) 0,91 Qualification Coupe Du Monde - Croatie vs Belgique (11/10) 0,56 Mise au point (03/11) 0,40 Un gars, un chef (18/09) -12% PROGRAMS THAT GENERATE “BUZZ” SUFFER LESS FROM ZAPPING Rendez-vous Grand-Place (27/09) Soirée CAP 48 (13/10) Belgium's got talent (22/09) UEFA Europa League - Standard vs Esbjerg FB (19/09) -58% TOP SRP SOUTH TOTAL MESSAGES -21% TOP SRP NORTH THE HAVAS SOCIAL INDICATOR