Mobile Marketing Tips&Tricks February 2011 EngDocument Transcript
Mobile Marketing [Tips & Tricks] February 2011 Businesses of all shapes and sizes love text messaging for its ability to play a key role in wowing their customers, whether through mobile marketing campaigns, direct response sales, pre- and after-sales support, self-service, and even customer loyalty programs. Benefits of going mobile:
There are 5 billion mobile phones on the planet out of 6.1 billion of total population, with a 1.2 billion subscribed only last year
There are now more mobile phone devices than TVs and Credit Cards combined
Mobile communication is very targeted and easy to group broadcast
Easily integrates with online and offline marketing channels
Mobile offers highly measurable and accurate reporting
There are cost savings versus traditional marketing methods
! Mobile! This is a device through which you can reach every customer, hear their preferences, drive sales and more. FACT! 70% of consumers are happy to receive text messages if they are incentivised and in control 90% of consumers want to be heard by businesses & are willing to interact. The mobile phone has become a personal item and a 24/7 device. Remember:
To report a lost/stolen wallet takes 24 hours.
To report a lost/stolen mobile phone – 24 minutes!
Mobile Marketing (MM) using SMS or USSD (or combination of both) is proven the only tool that has high Return on Investment (ROI) due to low costs and a large customer demographic. But there are some rules that must always be followed in order to make the most out of your marketing campaigns. Some MM recommendations:
Be useful – make sure the content you want to deliver is relevant for a particular time and place
Use dead time – do not disturb customers while they are busy
Say thank you – always thank you your customers
Ask for feedback – the most important and valuable info to succeed in the future