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TELUS InternationalGlobal Outsourcing InsightsThe importance of location to contact center successWith customers today demanding exceptional customer service, multi-channel support and on-demand24/7 service availability, providing cost-effective customer contact strategies is a growing priority for mostcompanies. A well-run outsourced contact center can be a source of innovation and best practices whileproviding significant cost savings. But, in the effort to find the ideal outsourcing partner, how do you knowwhich countries and cities offer the best service delivery capabilities for your contact center business?What makes an ideal service 3. Costdelivery location? When outsourcing your contact center programs to offshore or nearshore destinations, a favorable cost structure isThere are many factors to consider when selecting a expected. The ideal outsourcing location will offer ancountry and city for your contact center operations. attractive cost structure to ensure that your programs canWe have identified characteristics that fit into four groups; be priced competitively. Cost considerations will includeeach group is important to evaluate when selecting cost of living, cost of doing business and agent wageyour outsourcing partner and location to do business. analyses. Also, ensuring that your outsourcing partner has negotiated the best real estate terms and economic1. Technology incentives in the region will translate into further cost savingsWhen selecting an offshore or nearshore partner, it is that can be passed along when pricing your programs.important to consider the technology infrastructure in termsof connectivity, accessibility and security. For example, do 4. Country Riskthe country and city have a strong telecom network with As a final grouping of characteristics to examine, it isreliable domestic and international connectivity? Is it well important to look at specific country risk. The ideal locationsupported with power, roads, airports, real estate, etc.? will offer good political stability. Examining other multi-Will it support the business continuity planning and disaster national companies located in the area is a good indicatorrecovery (BCP/DR) needs of your business? of stability and a favorable business climate. Geographic risk (such as earthquakes, typhoons, etc.), is also an2. Human Resources important consideration especially as it relates to businessWith people regarded as one of the most valuable assets, continuity and disaster recovery planning. Currency risk isfinding a location that supports skills availability and another factor to consider. Locating in a country where youagent retention is essential. The ideal location will have a and your provider can manage and hedge against currencygood resource mix including multi-language capabilities fluctuations will allow smoother operations when doingif required. In addition to labor pool quality, labor pool business in that area.availability will have to meet the growing needs of clientprograms. Therefore, the ideal location will have low contactcenter saturation rates to avoid escalating wages andemployee attrition.