Wine as food or wine as a collectable - Chris TelfordPresentation Transcript
Wine as food or wine as a collectable
Presentation outline Definitions History of Wine Evolution and regionality Terroir and a marketing point of difference Marketing and the market Motivation
Oxford dictionary definitions Food - substance taken in to maintain life and growth, mental stimulus. Collectable – worth collecting
Wine History Came from the East Spread with the Greeks 1000 yrs before Christ Made it’s home in Italy & France Undoubtedly safer to drink than water Wine was consumed for pleasure and with food Wine and the Church Exports & Imports Henry II and the Dutch
Wine Evolution Wine developed styles around the cuisine of the region Old World and New World World Trade – Bottle and cork 1855 Bordeaux Classification and other Classifications Italian DOC classification of 1963 Older classifications
Terroir and a point of difference Wine as a commodity not unlike Coffee or Chocolate 1924 – Ch Mouton Rothschild first commisioned label Ch Mouton Rothschild – an investment in adding value
Marketing, past, present and future English market for mature wines Wine journalists Media Wine shows Wine Auctions Counterfeit wine
Wine is food and Wine is a collectable It all depends on motivation, influence and price.
To paraphrase from the Bible 1 Corinthians 9:22 (King James Version): Wine is all things to all people
References Amphorae & glass - retrieved Aug 2011 - http://wineintro.com/history/glassware/general.html Medicinal aspects of alcohol - retrieved Aug 2011 - http://www.articlesbase.com/health-articles/the-medicinal-qualities-of-wine-425447.html & http://penelope.uchicago.edu/~grout/encyclopaedia_romana/wine/wine.html The Church unfermented or fermented - retrieved Aug 2011 - http://www.churchhistory101.com/feedback/wine-ancient-world.php The Church (sacramental wine) and the export of wine - retrieved Aug 2011 -http://wine.about.com/od/winearoundtheworld/a/Frenchwines.htm The Church and wine - retrieved Aug 2011 - http://goeurope.about.com/od/burgundy/a/beaune-burgundy.htm & http://www.expertwineclub.com/2011/05/history-of-french-wine-the-beginnings/ Henry 11 - retrieved Aug 2011 - http://www.bordeaux.com/Vigne-au-Vin/Default.aspx?ContentId=164&selectedTabMenu=tabHistoire&culture=en-US&country=OTHERS#TabMenu & http://www.infobritain.co.uk/History_Of_Wine_Making_In_Britain.htm The Burgundy region and the Church - retrieved Aug 2011 - http://www.travelclassics.com/library/france_burgundy.shtml The history of French Wine, the Church, Dutch trading and improved quality - retrieved Aug 2011 - http://www.discoverfrance.net/France/Wine/DF_wines.shtml & http://www.winepros.org/wine101/history.htm & http://gme-ada.grolier.com/article?assetid=0191795-0 & http://www.historyworld.net/wrldhis/PlainTextHistories.asp?groupid=571&HistoryID=aa61>rack=pthc & http://www.britannica.com/EBchecked/topic/471439/Portugal/23771/The-18th-century?anchor=ref1565
References cont. Improving the quality of shipped wine by fortification - retrieved Aug 2011 - http://www.vinhomadeira.pt/History-205.aspx & http://www.intowine.com/port.html& http://www.madeira-live.com/en/madeira-wine.html Shipping of wine - retrieved Aug 2011 - http://worthyarticles.com/Article/Wine-Shipping-in-the-Late-15th-Century/50536 Italy & the Verona wine region - retrieved Aug 2011 - http://www.intowine.com/italian-wine-taste-history-and-passion http://www.winecountry.it/regions/veneto/index.html AOC & Bordeaux Classification - retrieved Aug 2011 - http://www.terroir-france.com/wine/bordeaux_history.htm & http://www.diplomatie.gouv.fr/en/france_159/french-society_6816/way-of-life_5279/french- food_5356/appellation-origine-controlee-regional-label-of-excellence_8389.html & http://www.bordeauxuk.com/blog/bordeaux-history-phylloxera-frost-malbec_215 Mouton Rothschild - retrieved Aug 2011 - http://www.rothschild.info/wine/?doc=articles/cwine1-1 & http://www.evinite.com/info/chateau-mouton-rothschild.php Mollydooker Shiraz breakage - retrieved Aug 2011 - http://www.decanter.com/news/wine-news/529042/mollydooker-withdraws-smashed-wine-press-release
References cont. Berry Brothers and Rudd - retrieved Aug 2011 - http://www.bbr.com/about/history Wine Auctions - retrieved Aug 2011 - http://www.antique-wine.com & http://www.antique-wine.com/1811yquem/ Adding value ? - retrieved Aug 2011 - http://www.dailymail.co.uk/news/article-2026327/Heavy-metal-veterans-AC-DC-wine-business.html?ito=feeds-newsxml Counterfeit Wine or highly collectable - retrieved Aug 2011 - http://questionofwine.blogspot.com/2009/07/incredible-story-of-kochs-jeffersons_13.html & http://www.thedrinksbusiness.com/2011/08/china-flooded-with-counterfeit-fine-wine/ Bordeaux prices - retrieved Aug 2011 - http://www.thewinecellarinsider.com/2011/07/future-bordeaux-futures-2010-bordeaux-pt-1/ & http://www.decanter.com/bordeaux-2010/en-primeur-coverage/528995/bordeaux-2010-cheval-blanc-got-the-price-wrong-say-merchants & http://www.decanter.com/bordeaux-2010/en-primeur-coverage/529010/major-chinese-retailer-ditches-left-bank-bordeaux
Bibliography Hugh Johnsons – The world atlas of wine (1985) 8-19 Edmund Penning -Rowsell – Wines of Bordeaux (1985) 21-84 Alexis Lichine - Encyclopedia of Wines & Spirits (1985) 1-75 James Seely – Great Bordeaux Wines (1986) xii -xiii Jancis Robinson – Vines, Grapes & Wines (1986) 9-21 Manuel M Gonzalez Gordon – Sherry (1972) 1-48 Roger Voss – Guide to Port & Sherry (1993) 7-32 67-75 93-99 John Radford – The New Spain (2005) 9-11 George Ordish – The Great Wine Blight (1972) 5-13 Hugh Johnson – Wine (1974) 9-32 John Arlot & Christopher Fielden – Burgundy (1976) 19-30 Opening slide is of the first Perrier Jouet Belle Epoque bottle released which was designed by Emile Galle 1902 but not used until the 1964 vintage.