A presentation from the workshop Can you pitch it? held at TEH Meeting 74 Bottom Up! Gothenburg 27-30 September 2012 by Emma Ernsth, Campaign Co-ordinator Culture Action Europe, Brussels, and TEH
A presentation from the workshop Can you pitch it? held at TEH Meeting 74 Bottom Up! Gothenburg 27-30 September 2012 by Emma Ernsth, Campaign Co-ordinator Culture Action Europe, Brussels, and TEH Ambassador.
1. Can you pitch it?An arts advocacy workshop about developingarguments for increased support to arts, culture andheritageTrans Europe Halles Meeting 74 Bottom Up! Gothenburg 27-30 September 2012Workshop leader:Emma Ernsth, Campaign Co-ordinator Culture Action Europe, Brussels…and proud Trans Europe Halles Ambassadorfirstname.lastname@example.org
2. Lost in translationAdvocacy = The act of publicly supporting a particular cause or policyOxford English DictionaryLobbying = Activities aimed at influencing members of a legislativebody on legislationMerriam-Webster Dictionary of Law
3. EU Basics
4. Article 128-151-167}  The Maastricht Treaty (1992), art. 128, then art. 151:}  ‘encouraging’, ‘supporting’ and ‘supplementing’ the actions of theMember States, ‘while respecting their national and regional diversityand at the same time bringing the common cultural heritage to the fore’,but only in a ‘complementary’ form}  Culture became a recognised aim of EU action}  The Lisbon Treaty (2009), now art. 167:}  No changes in the content}  But one important innovation: the Qualified Majority Voting (QMV)replaced the unanimous vote at the Council. Weakening of the nationalveto.
5. EU structure today}  There are 3 main institutions involved in EU legislation:}  The European Commission}  The Council of Ministers *}  The European Parliament* The Council of Ministers is also sometimes referred to as the Council of the EuropeanUnion or simply the Council. Not to be confused with the European Council (Heads ofEU Member States that meet at EU-summits approx. 4 times per year) or the Councilof Europe (an international org. with 47 members that works to promote humanrights and democracy etc.).
6. European Commission}  The European Commission, is the executive body of theEuropean Union and the only body that can propose EU laws.}  The European Council proposes and votes about a nominee for thepost of President of the European Commission after takingthe latest elections to the European Parliament into account. ThePresident (currently José Barroso) is then formally elected bythe European Parliament for a five-year term which is renewable.The Council then appoints the other 26 members of theCommission in agreement with the President, and then the 27members as a single body are subject to a vote of approval by theEuropean Parliament.
7. Commissioner for Culture}  Commissioner for Culture: Androulla Vassiliou}  Relevant members of her cabinet:Head of cabinet:PhilippeBRUNETDeputy head ofcabinet:YiannosASIMAKISMember of Cabinetfor “Culture andAudiovisual”:SophiaERIKSSONWATERSCHOOTSpokesperson:Dennis ABBOTT
8. DG Education and Culture} Director General: Jan Truszczynski} Directorate D: Culture and Media
9. Council of Ministers}  The Council of Ministers meets in ten different configurationsdepending on the subjects under discussion. The Council ofCulture Ministers meets twice per year, in May andNovember. The work of the Council is prepared by thePermanent Representatives Committee (COREPER), made up ofthe permanent representatives of the Member States working inBrussels and their assistants. The work of this Committee is itselfprepared by more than 150 committees and working groupsconsisting of delegates from the Member States.}  The Presidency of the Council of Ministers is shared by theMember States on a rotating basis (currently Cyprus). The ForeignMinisters’ Council has a permanent chairperson – the HighRepresentative for Foreign Affairs Catherine Ashton. All othermeetings are chaired by the relevant minister of the countryholding the rotating EU presidency.
11. Council of Ministers}  The voting weights of the Member States depend of their population (totalvotes 345). For example:}  Sweden: 10}  Germany, France, Italy, UK: 29 votes each}  The Education, Culture, Youth and Sport Council deals with cultural matters.Chaired by the Rotating Presidency, currently the Cypriot Minister of CultureGeorge Demosthenous.}  The Cultural Affairs Committee (CAC) prepares the work on culture for theCouncil. Chaired by civil servants from the Rotating Presidency, currentlyfrom Cyprus.
12. European Parliament}  The European Parliament represents the EU citizens and isdirectly elected by them. Elections every five years, next in 2014.The President of the EP is elected for a renewable term of two anda half years, i.e. half the lifetime of a Parliament. The currentPresident, elected for his second term on the 17th of January2012, is Martin Schulz (S&D, Germany).}  In January 2012, the European Parliament welcomed 18 newMEPs who were agreed to under the Lisbon Treaty, bringing thetotal number from 736 to 751. Under the Treaty, Germany loses 3seats, however, since it came into force after the EP elections inJune 2009, Germany will retain those seats until the next electionsin 2014. Until then, the number of MEPs will thereforetemporarily remain at 754.
13. European Parliament}  Political composition of the ParliamentEPP = European People’s Party (Christian Democrats)S&D = Progressive Alliance of Socialists and DemocratsALDE = Alliance of Liberals and Democrats for EuropeGreens – EFA = Group of the Greens / European Free AllianceECR = European Conservatives and ReformistsEUL-NGL = European United Left/Nordic Green LeftEFD = European Freedom and Democracy
14. Parliamentary committees}  EP composed of 22 thematic committees}  Relevant committees include:}  Culture and Education - EP CULT}  Regional development – EP REGI}  Budgets – EP BUDG}  Relevant MEPs from EP CULT:}  Doris Pack, EPP, Germany, Chair of the EP CULT}  Helga Trupel, Greens/EFA, Germany, Vice-Chair of EP CULT andmember of the EP Budget committee}  Mary Honeyball, S&D, UK}  Malika Benarab-Attou, Greens/EFA, France}  From EP REGI:}  François Alfonsi, Greens/EFA, France
15. CAMPAIGN DEMANDS1. EU Culture ProgrammeThe European Commission has proposed to merge the current Culture andMEDIA programmes of the EU with a new budget of 1.8 billion Euros for theperiod 2014-2020, which, according to the Commission, would represent a37% increase compared to today.Challenge: Defend the proposed budget increase and improve the proposedcontent. Most Member States are against an increase of the global EU budgetfor the next period.2. EU Regional Policy Funds (structural funds)In the current budget 2007-2013, it is estimated that 6 billion Euros willbe spent on culture-based initiatives, making the EU Regional Policy Fundsthe biggest source of funding for culture at European level. The proposal for2014-2020 does hardly include any references to culture.Challenge: To include references to culture and make the support moreaccessible. To make sure that national and regional authorities involvecultural operators in the preparation and implementation of theprogrammes.
16. CAMPAIGN ACTIVITIESIn Brussels*Statements on both objectives*Amendments to reports*Meetings with MEPs and civil servants*Online template letters*Visibility around plenary votesCampaign supporters*Relay statements on national level*Lobby Ministers of Culture, Ministersof Finance, MEPs, civil servants.*Collect signatures*Recruit supporters*Visibility
17. Close-up on 2012-2013Budget (MFF)Policies:Cohesion PolicyCreative EuropeJanuary-March2012April-May 2012 Oct/Nov27 Nov:Adoption in EP CULTCommittee of the reportEnd 2012 2013DenmarkInter-InstitutionalAgreement:MFF 2014-2020adopted in a jointdecision by the EPand the CouncilFinal adoptionby the EP and theCouncilin a joint decisionFinal adoptionby the EP and theCouncilin a joint decisionCyprus Ireland / LithuaniaPresidenciesJune-July 2012 December End 201323 April:CoR’s position onSructural Fundsadopted.08 Oct:EP Cult reportpresented26 April:Hearing in EP Cult5 July:Adoption in EP EMPLcommittee of the reporton the European SocialFund (ESF)14 March:Common strategicFrameworkpublished18 Oct 2012:Vote in EP BUDGon MFF28-29 June : EuropeanCouncil meeting, discussionson MFF26 June: Partial GeneralApproach: Council positionon Cohesion PolicyNational Partnership Agreements prepared bythe MS and Operational Programmes preparedby the regions are presented to the EC.10 May: Partial GeneralApproach: Council position onCreative Europe22-23th Nov: 2nd round ofnegotiations: budgetdiscussed (subject to state ofplay of MFF negotiations).The GAC (General Affairs Council) works on the basisof the “negotiating box” with the aim of reaching ageneral agreement at the end of the Danish PresidencyEuropeanCommissionEuropeanParliamentCouncilof the EU13 Dec 2012:EU Summit to reachan agreement on MFF11 July:Adoption in EP REGICommittee of the reporton Common provisionsfor all Funds and on theEuropean RegionalDevelopment Fund(ERDF)
18. Send a letter to an MEP from your country – an example1.  Do research on the MEP before starting. What committees is he/she sitting on, what questions hashe/she raised in the Parliament and to the Commission? Private interests and previous workexperience of the MEP can also be relevant!2.  ‘Ask not what Europe can do for you – ask what you can do for Europe’ Inaugural address of JohnF. Kennedy 1961. Describe how your organisation is contributing to the development of theEuropean project and the aims of European integration. Highlighting the principles (and/or theEU 2020 strategy) on which all European legislation and initiatives are based, will enhance yourprofile and chances of being heard.3.  Never take without giving. Has your organisation done any studies, research or gathered anystatistics that can help the politician support your case? There is a chronic lack of good data!4.  Explain what your expectations are in terms of how the next EU policies and programmes willsupport international co-operation/co-production.5.  Ev. briefly explain the obstacles in your country for artists and cultural operators to workinternationally and how you think these should be addressed on national level (not in the mandateof the MEP but for his/her information since policies on different levels should ideally becompatible and work well together).6.  Form alliances and send the letter together with other local organisations if possible andapplicable. The more the stronger!7.  Follow-up and send reminders!