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Maja Arnestad: Innovation for All - the Hidden Gems
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Maja Arnestad: Innovation for All - the Hidden Gems

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Speech at TEDxPrague, 20th November 2010, in the session ReCyclation of Civilization and Its Values

Speech at TEDxPrague, 20th November 2010, in the session ReCyclation of Civilization and Its Values

Published in: Education

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  • 1. INNOVATION FOR ALL THE HIDDEN GEMS Maja Arnestad
  • 2. Innovating for the disabled or the differently abled?
  • 3. Hidden gem no.1 People with special needs
  • 4. Incremental innovation: A better pen
  • 5. Radical innovation: Alternative to the pen
  • 6. Touch typing: learning to write as a blind person
  • 7. Alexander Graham Bell: Invention for the hard of hearing 1876
  • 8. Assistive technology for war veterans
  • 9. The story of Sniff: A friend for all senses
  • 10. Hidden gem no.2 Commercial interests Social interestsArea for Innovation for all
  • 11. The market of the “differently abled”: - 5 years old - once, twice or always - Only use of one hand – missing or busy - No use of any hand – paralyzed or otherwise occupied - Cannot read screen – due to sunshine or eyesight - Cannot understand text – language or any text - Cannot hear audio signals – noise, quiet, hearing loss - Cannot hit keys – big fingers or shaking transport - Need more time to respond in interactive systems - Cannot remember code and password – most of us?
  • 12. Who can tell us what «all» want? Adults with small children Can the solution be used with only one hand and limited attention? Sight impaired Are the visual signals clear and unambiguous? Hearing impaired Is the visual information complete and audio signals clear and distinct? Children: Is it easy to understand? Can it be operated by small people with limited strength? Memory or reading problems Is the solution intuitive in use – without instructions or experience? Mobility impaired Testing access for wheels and «big size» Blind Evaluate tactile og auditive characteristics
  • 13. Creating a product that is understandable and usable by older people, or disabled people in general, means you have a product that is understandable and usable, full stop. Inclusive design is just good design! Professor William Gaver, University of London. At least 60 % of the population will benefit from ”accessible technology” Forrester Research 2003
  • 14. For more information: www.itfunk.org http://nearfield.org/sniff/index.html www.norskdesign.no (innovation for all) Thank you for your attention!