Lessons of a Boomerang:Longing for Authenticity
Columbus
Boston
Philadelphia
New York
Washington, DC
Chicago
San Francisco
Los Angeles
I thought I foundmy new home
One Constant…trips to Cleveland
It all started making sense
Law schoolwas a challenge
Detroit Avenue
Change resulted fromcollaboration
collaboration worked
organic
neighborhood-centered
"gigantic monuments tomodernity"instead of"culture districts with the glueof wandering pedestrians”The Economist
“The Gordon Square Arts Districthas essentially applied economicshock paddles to the entire area.”The Economist
Create an effectivepeople climate
America is in the grip of abudding "roots movement."Desires for the splashy aregiving way to a longing for thepast.
[The Rust Belt] lacks illusions andis full of real people, and that isbecoming attractive to folks - bethey expats from Fl...
Global City, USA
my journey
longing for connection
Cleveland Population0100,000200,000300,000400,000500,000600,000700,000800,000900,0001,000,0001900 1920 1930 1950 1970 1990...
Cleveland Population2010 396,815
NEO posted 86,400 jobs$2 B tourism developmentDowntown livingShale extraction
new investmentandeconomic momentumare threatened
???
CONNECT
AUTHENTICAMERICAN DREAM
ONLINE
JobsFriends and Family
Latino Initiative
Asian Initiative
117Ethnic Communities
Immigration Reform
“We Make Things”
CLEVELANDanAuthenticAmerican City
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE
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Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE

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As President of Global Cleveland, Joy Roller leads a civic/corporate initiative to increase the population of Northeast Ohio and strengthen the region by connecting immigrants and domestic newcomers to its opportunities, resources and services and promoting the region as a welcoming place for all.
For the past six years, Joy served as Executive Director of the Gordon Square Arts District, a collaboration of three separate non-profit organizations in a single $30 million capital campaign. On November 15, 2012, The Plain Dealer reported that Joy was, “The woman who oversaw the conversion of Cleveland’s Gordon Square Arts District into an edgy, creative economic engine is about to bring her exuberance and marketing mojo to a wider audience.” Since May 2006, the campaign has transformed Cleveland’s Detroit Shoreway neighborhood by attracting 75 new businesses, creating over 520 jobs, restoring the 1920s Capitol Theatre, renovating the Cleveland Public Theatre, groundbreaking for Near West Theatre’s new performance center and making extensive streetscape improvements and parking acquisitions.
In addition to her economic development experience in Gordon Square, Roller brings over twenty years as a television producer and political campaign manager to her current position. A one-time political director of United State Secretary of State John Kerry’s first successful race for public office, Roller started her television production career at WJW in Cleveland. Her writing, producing and directing credits have appeared on HGTV, VH1, TLC, Discovery, Lifetime and PBS.
Roller holds a Masters of Theological Studies degree from Harvard University and a Bachelor of Arts degree in political science and economics from Denison University. In 2004, she returned to Cleveland from New York City to attend Cleveland State University’s John Marshall College of Law. She graduated with a Juris Doctor degree in December 2007.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).

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Lessons of a Boomerang Longing for Authenticity: Joy Roller at TEDxCLE

  1. 1. Lessons of a Boomerang:Longing for Authenticity
  2. 2. Columbus
  3. 3. Boston
  4. 4. Philadelphia
  5. 5. New York
  6. 6. Washington, DC
  7. 7. Chicago
  8. 8. San Francisco
  9. 9. Los Angeles
  10. 10. I thought I foundmy new home
  11. 11. One Constant…trips to Cleveland
  12. 12. It all started making sense
  13. 13. Law schoolwas a challenge
  14. 14. Detroit Avenue
  15. 15. Change resulted fromcollaboration
  16. 16. collaboration worked
  17. 17. organic
  18. 18. neighborhood-centered
  19. 19. "gigantic monuments tomodernity"instead of"culture districts with the glueof wandering pedestrians”The Economist
  20. 20. “The Gordon Square Arts Districthas essentially applied economicshock paddles to the entire area.”The Economist
  21. 21. Create an effectivepeople climate
  22. 22. America is in the grip of abudding "roots movement."Desires for the splashy aregiving way to a longing for thepast.
  23. 23. [The Rust Belt] lacks illusions andis full of real people, and that isbecoming attractive to folks - bethey expats from Florida or youngcreative types tired of the bells andwhistles of Global City, USA.Rust Belt Chic
  24. 24. Global City, USA
  25. 25. my journey
  26. 26. longing for connection
  27. 27. Cleveland Population0100,000200,000300,000400,000500,000600,000700,000800,000900,0001,000,0001900 1920 1930 1950 1970 1990 2010
  28. 28. Cleveland Population2010 396,815
  29. 29. NEO posted 86,400 jobs$2 B tourism developmentDowntown livingShale extraction
  30. 30. new investmentandeconomic momentumare threatened
  31. 31. ???
  32. 32. CONNECT
  33. 33. AUTHENTICAMERICAN DREAM
  34. 34. ONLINE
  35. 35. JobsFriends and Family
  36. 36. Latino Initiative
  37. 37. Asian Initiative
  38. 38. 117Ethnic Communities
  39. 39. Immigration Reform
  40. 40. “We Make Things”
  41. 41. CLEVELANDanAuthenticAmerican City
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