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  • 1. Facebook / Twitter & Your Dive Center Making Social Networks Work for You Jennifer Shaheen TechnologyTherapy.com TechTherapyToGo.com/Scuba@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 2. Who Am I & Why Am I QualifiedJennifer Shaheen –President & Technology Therapist ®Technology Therapy Group has beenaround since 1997 and we are a fullservice web design, development andmarketing firm.Specialize in online marketing forsmall to mid size businesses.@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 3. The Social Sphere What’s Going On – The Research@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 4. SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 5. SOURCE: EMARKETER, FEBRUARY 2011@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 6. SOURCE: EMARKETER, MAY 2010@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 7. SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 8. Before We Go Online. Let’s Discuss Getting Social Face to Face@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 9. How Do You Connect Offline? • What do you do now to better understand your customers? • How is your word of mouth? • How do you handle reviews and feedback?@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 10. The Key to Successful Social Media is: • Knowing who your customer is • What they want to talk about • What got them into diving • What keeps them diving • What their concerns are@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 11. Social Media Etiquette Every social outlet has rules of engagement: 1. When using social networks be personable and don’t spam! 2. Learn what acceptable best practices are on the tool you use. 3. Monitor your brand. 4. Thank people who take the time to talk about you@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 12. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 13. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 14. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 15. Logged Out
  • 16. Logged In
  • 17. Facebook Insights@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 18. Facebook Page Tips • Post daily • Use Facebook tools like questions • Create daily themes • Review Facebook insights and sharing for data feedback@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 19. Facebook Facts • 2011 July • Facebook reaches over 750 million active users@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 20. Facebook Ads@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 21. Facebook Insights@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 22. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 23. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 24. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 25. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 26. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 27. Tracking Your Success@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 28. Twitter Tips • Use Twitter apps to stay organized • Reply to all mentions@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 29. Twitter Tips • Use Twitter apps to stay organized • Reply to all mentions@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 30. Twitter Tips • Plan out your tweets around services you are trying to promote along with information that makes you an expert. • Create lists and add those you want to build stronger relationships with to those lists. • Build relationships with other influencers on Twitter in your local area and promote each other.@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 31. Social Mention – socialmention.com@sditdierdi | #SDIDema2011 www.tdisdi.com
  • 32. @sditdierdi | #SDIDema2011 www.tdisdi.com
  • 33. Need Specific Attention for Your Business? Schedule a Private Therapy Session 888-874-7400Websites: Connect: Twitter.com/techtherapistTechnologyTherapy.comlinkedin.com/in/thetechnologytherapistTechTherapy.tv facebook.com/technologyTherapy@sditdierdi | #SDIDema2011 www.tdisdi.com