Social Media Primer-Spring 2013

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Social Media Primer: starting out on social media? This presentation is newly updated for January 2013 with the latest statistics and insight needed to begin a career in social media marketing.

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Social Media Primer-Spring 2013

  1. 1. Welcome to Introduction to Social Media Tara Coomans Chief Brainstormer, Akamai Marketing Past President, Current BOD Member Social Media Club Hawaii (SMCHI) #smforhiWednesday, January 30, 2013
  2. 2. Social Media DictionarySocial Media: Opt-In, multiple participant, multi-media, multi-directional, digital communicationPlatforms: The environments which enable socialmedia. Facebook, Twitter, Instagram, BloggerEngagement: Any interaction on a digitalplatform. Conversation, clicks, comments sharingby a communityHashtag: #preceding a word or phrase. Helpswith search, context and saves space.Wednesday, January 30, 2013
  3. 3. What’s the BIG Deal?Wednesday, January 30, 2013
  4. 4. Wednesday, January 30, 2013
  5. 5. Social Media Ushers in Culture ChangeWednesday, January 30, 2013
  6. 6. Wednesday, January 30, 2013
  7. 7. Social Media is Mainstream Now GenY now outnumbers Baby Boomers... 96% of them have joined a social networkWednesday, January 30, 2013
  8. 8. Social Media is Mainstream NowWednesday, January 30, 2013
  9. 9. Social Media is Mainstream Now28% (Nielsen, 2012)Wednesday, January 30, 2013
  10. 10. What is Social Media CultureWednesday, January 30, 2013
  11. 11. What is Social Media Culture Diverse:not limited to geography, race, culture or other traditional communication constraints.Wednesday, January 30, 2013
  12. 12. What is Social Media Culture Human: reflection of participants. imperfect.Wednesday, January 30, 2013
  13. 13. What is Social Media Culture Open: sharing is encouraged. collaboration. crowd sourcing.Wednesday, January 30, 2013
  14. 14. What is Social Media Culture Transparent: disclosure. honesty.Wednesday, January 30, 2013
  15. 15. What is Social Media Culture Evolving: disruptive and emerging environments and technologies.Wednesday, January 30, 2013
  16. 16. What is Social Media Culture Tribal:people with common interests and beliefs tend to gather.Wednesday, January 30, 2013
  17. 17. What is Social Media CultureWednesday, January 30, 2013
  18. 18. How Has SM Impacted Our Culture Communication RevolutionWednesday, January 30, 2013
  19. 19. How Has SM Impacted Our Culture Communication Revolution Governments Week before Mubarak’s resignation: 230,000 tweets/day from Egypt (up from 2,300/day)Wednesday, January 30, 2013
  20. 20. How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customers who engage with companies via social media spend 20%-40% more than those company’s other customers- Bain & Company Report: Putting Social Media to WorkWednesday, January 30, 2013
  21. 21. How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Social Media users who have great customer service tell an average of 42 people..compared to 9 for social media absentees.Wednesday, January 30, 2013
  22. 22. How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer ServiceBigger Circle of Trust 90% trust recommendations from people they know - Media Bistro: http:// www.mediabistro.com/alltwitter/future-social-customer_b22111Wednesday, January 30, 2013
  23. 23. How Has SM Impacted Our Culture Communication Revolution Governments Revenue 81% of Arts Organizations Customer Service Say Internet & Digital Technologies “VeryBigger Circle of Trust Important” to Promoting Cause Awareness Arts http://www.pewinternet.org/Reports/2013/Arts-and-technology/Summary-of-Findings.aspxWednesday, January 30, 2013
  24. 24. How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Pakistani computer programmerBigger Circle of Trust tweets about 1AM helicopter Cause Awareness above Abbittabad..turns out to be 1st report of attack on bin News Laden’s compound. 2012/02/12/whitney-houston-twitter/ -Mashable http://mashable.com/Wednesday, January 30, 2013
  25. 25. How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer ServiceBigger Circle of Trust Cause Awareness News DisastersWednesday, January 30, 2013
  26. 26. How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer ServiceBigger Circle of Trust Cause Awareness News Disasters Hurricane Sandy, #hitsunamiWednesday, January 30, 2013
  27. 27. Wednesday, January 30, 2013
  28. 28. Wednesday, January 30, 2013
  29. 29. 91% of online adults use social media regularly - Experian http://www.experian.com/simmons-research/register-2012-digital-marketer.htmlWednesday, January 30, 2013
  30. 30. Main Street, USA Social Media Is About People!Wednesday, January 30, 2013
  31. 31. Who is the Social Media Consumer?Wednesday, January 30, 2013
  32. 32. Wednesday, January 30, 2013
  33. 33. What kinds of people are using social media? -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Wednesday, January 30, 2013
  34. 34. What kinds of people are using social media?Womenoutnumber men onsocial media. -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Wednesday, January 30, 2013
  35. 35. What kinds of people are using social media?Womenoutnumber men onsocial media. -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Wednesday, January 30, 2013
  36. 36. What kinds of people are using social media?Womenoutnumber men onsocial media.Half of All Google+Users Are Under 25http://www.imediaconnection.com/content/32712.asp -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Wednesday, January 30, 2013
  37. 37. What kinds of people are using social media?Womenoutnumber men onsocial media.Half of All Google+Users Are Under 25http://www.imediaconnection.com/content/32712.asp -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Wednesday, January 30, 2013
  38. 38. What kinds of people are using social media?Womenoutnumber men onsocial media.Half of All Google+Users Are Under 25http://www.imediaconnection.com/content/32712.aspAustralia, India,Indonesia,Malaysia,Philippines,Singapore andThailand PreferFacebookhttp://thenextweb.com/socialmedia/2011/09/17/social-media-in-asia-pacific- -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/its-big-and-facebook-dominates/Wednesday, January 30, 2013
  39. 39. What are people they using? Go where your tribe is. What works for you?What inspiresyour customers?Wednesday, January 30, 2013
  40. 40. Reads Only Loves Farmers Ebooks Markets Jack Russell Wanna-be Terrier Owner World Traveler Auntie Drinks Wine. Lots of Wine. Diver. Kayaker. Beacher. Sushi Snob Community Biz Owner CheerleaderWednesday, January 30, 2013
  41. 41. How are consumers using social media?source: http://www.slideshare.net/ricardodepaula/social-brand-experience?ref=http://wearesocial.net/blog/2012/01/consumers-social/Wednesday, January 30, 2013
  42. 42. What do customers want?Wednesday, January 30, 2013
  43. 43. Customer service: answers within 24 hours What do customers want?Wednesday, January 30, 2013
  44. 44. Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers want?Wednesday, January 30, 2013
  45. 45. Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want?Wednesday, January 30, 2013
  46. 46. Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? In the loop: new products & servicesWednesday, January 30, 2013
  47. 47. Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? In the loop: new products & services Stand out:contribute to designs, campaignsWednesday, January 30, 2013
  48. 48. Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? In the loop: new products & services Stand out:contribute to designs, campaigns Inspiration: emotional responses.Wednesday, January 30, 2013
  49. 49. How are businesses using Social Media? And...do users care?Wednesday, January 30, 2013
  50. 50. What kinds of businesses are using social media?Wednesday, January 30, 2013
  51. 51. What kinds of businesses are using social media? Fortune 500 adopting...Wednesday, January 30, 2013
  52. 52. What kinds of businesses are using social media? Fortune 500 adopting...Wednesday, January 30, 2013
  53. 53. What kinds of businesses are using social media? Fortune 500 adopting... Medium business leading the way..slowly. Small business adopting..slowly.Wednesday, January 30, 2013
  54. 54. The disconnect 76% of Marketers Believe They “Know What Their Consumers Want.” Only 34% Have Actually Asked Them http://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609Wednesday, January 30, 2013
  55. 55. The disconnect 76% of Marketers Believe They “Know What Their Consumers Want.” Only 34% Have Actually Asked Them http://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609Wednesday, January 30, 2013
  56. 56. What DON’T they like?Wednesday, January 30, 2013
  57. 57. What DON’T they like?Wednesday, January 30, 2013
  58. 58. What DON’T they like?Wednesday, January 30, 2013
  59. 59. Social Best PracticesWednesday, January 30, 2013
  60. 60. Top Concerns for Business in Social MediaEvolving Legal LandscapeEvaluating Return on InvestmentData Retention/Liberation onPlatformsCulture Shift Internal/ExternalCHANGEWednesday, January 30, 2013
  61. 61. Bio Break Image from: http://engtechmag.wordpress.com/tag/ipod/Wednesday, January 30, 2013
  62. 62. The PlatformsWednesday, January 30, 2013
  63. 63. What’s Twitter?Wednesday, January 30, 2013
  64. 64. What’s Twitter? “Microblogging” Easy to connect with new people Fast Moving “Open” Connections TV Live Events NewsWednesday, January 30, 2013
  65. 65. Wednesday, January 30, 2013
  66. 66. Wednesday, January 30, 2013
  67. 67. Wednesday, January 30, 2013
  68. 68. What’s Facebook? 1.01Billion Monthly Users (Tech Crunch September 2012) 81% of Active Users Outside of USA Ad-based social network Graph Search EdgeRankWednesday, January 30, 2013
  69. 69. What kinds of businesses are using social media?Wednesday, January 30, 2013
  70. 70. What kinds of businesses are using social media? Businesses with CustomersWednesday, January 30, 2013
  71. 71. Wednesday, January 30, 2013
  72. 72. Wednesday, January 30, 2013
  73. 73. Wednesday, January 30, 2013
  74. 74. Wednesday, January 30, 2013
  75. 75. Location-Based Travel Retail Loyalty CommunityWednesday, January 30, 2013
  76. 76. What’s Pinterest? 10.4 Million Users Digital Bulletin Board Image Based Fashion Art TravelWednesday, January 30, 2013
  77. 77. Wednesday, January 30, 2013
  78. 78. Wednesday, January 30, 2013
  79. 79. Wednesday, January 30, 2013
  80. 80. Wednesday, January 30, 2013
  81. 81. What’s Google+?Wednesday, January 30, 2013
  82. 82. What’s Google+? 100 Million Active Monthly Users “Circles” = Relevant Sharing Video Chat w/ Up to 10 ppl Power Search Uses Hashtags "On-Air" Live & Recorded Presentations, Demonstrations Plays with YouTube Communities No ads!Wednesday, January 30, 2013
  83. 83. Wednesday, January 30, 2013
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  86. 86. Wednesday, January 30, 2013
  87. 87. Wednesday, January 30, 2013
  88. 88. What is Instagram?Photo Application for Smart PhonesEasy Sharing on Social NetworksUses HashtagsGains a new user every SECOND90 Million Users (January 2013, Inside Facebook)EventsRestaurantsWednesday, January 30, 2013
  89. 89. Wednesday, January 30, 2013
  90. 90. Wednesday, January 30, 2013
  91. 91. Wednesday, January 30, 2013
  92. 92. Wednesday, January 30, 2013
  93. 93. Wednesday, January 30, 2013
  94. 94. Two Social Media Certainties It’s Here to It’s Going to Stay ChangeWednesday, January 30, 2013
  95. 95. live demoWednesday, January 30, 2013

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