What To Know About Starting in Social Media
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What To Know About Starting in Social Media

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This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information ...

This presentation is newly updated for May 2013 with the latest statistics and insight needed to begin a career in social media marketing, includes examples and case studies as well as information about social media culture and customer expectations.

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What To Know About Starting in Social Media What To Know About Starting in Social Media Presentation Transcript

  • #smforhiWelcome toIntroductiontoSocialMediaTaraCoomansChief Brainstormer,Akamai MarketingPast President,Current BODMemberSocial Media ClubHawaii(SMCHI)Thursday, May 30, 2013
  • Social Media DictionarySocial Media: Opt-In, multiple participant, multi-media, multi-directional, digital communicationPlatforms: The environments which enable socialmedia. Facebook, Twitter, Instagram, BloggerEngagement: Any interaction on a digitalplatform. Conversation, clicks, comments sharingby a communityHashtag: #preceding a word or phrase. Helpswith search, context and saves space.Thursday, May 30, 2013
  • What’s theBIGDeal?Thursday, May 30, 2013
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  • Social Media UshersinCultureChangeThursday, May 30, 2013
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  • Customer-Centric.Community Contingent.Transparency.Thursday, May 30, 2013
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  • Social Media is Mainstream NowGenY now outnumbers BabyBoomers...96%ofthem havejoined asocialnetworkThursday, May 30, 2013
  • Social Media is Mainstream NowThursday, May 30, 2013
  • What is Social Media CultureThursday, May 30, 2013
  • What is Social Media CultureDiverse:not limited to geography,race, culture or other traditionalcommunication constraints.Thursday, May 30, 2013
  • What is Social Media CultureHuman: reflection of participants.imperfect.Thursday, May 30, 2013
  • What is Social Media CultureOpen: sharing is encouraged.collaboration. crowd sourcing.Thursday, May 30, 2013
  • What is Social Media CultureTransparent: disclosure. honesty.Thursday, May 30, 2013
  • What is Social Media CultureEvolving: disruptive and emergingenvironments and technologies.Thursday, May 30, 2013
  • What is Social Media CultureTribal:people with commoninterests and beliefs tend togather.Thursday, May 30, 2013
  • What is Social Media CultureThursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionThursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernments Week before Mubarak’sresignation: 230,000 tweets/dayfrom Egypt (up from 2,300/day)Thursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomers who engage withcompanies via social mediaspend 20%-40% more thanthose company’s othercustomers - Bain & Company Report: Putting Social Media to WorkRevenueThursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomer ServiceRevenueSocial Media users who havegreat customer service tell anaverage of 42people..compared to 9 forsocial media absentees.Thursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomer ServiceRevenueBigger Circle of Trust 90% trustrecommendations frompeople they know- Media Bistro: http://www.mediabistro.com/alltwitter/future-social-customer_b22111Thursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomer ServiceCause AwarenessRevenueBigger Circle of Trust81% of Arts OrganizationsSay Internet & DigitalTechnologies “VeryImportant” to PromotingArts http://www.pewinternet.org/Reports/2013/Arts-and-technology/Summary-of-Findings.aspxThursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomer ServiceCause AwarenessNewsRevenueBigger Circle of TrustPakistani computer programmertweets about 1AM helicopterabove Abbittabad..turns out tobe 1st report of attack on binLaden’s compound. -Mashable http://mashable.com/2012/02/12/whitney-houston-twitter/Thursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomer ServiceCause AwarenessNewsRevenueBigger Circle of TrustDisastersThursday, May 30, 2013
  • How Has SM Impacted Our CultureCommunication RevolutionGovernmentsCustomer ServiceCause AwarenessNewsRevenueBigger Circle of TrustDisasters Hurricane Sandy, #hitsunamiThursday, May 30, 2013
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  • of online adults use social media regularly- Experian http://www.experian.com/simmons-research/register-2012-digital-marketer.html91%Thursday, May 30, 2013
  • Social Media Is About People!Main Street, USAThursday, May 30, 2013
  • Who is theSocial MediaConsumer?Thursday, May 30, 2013
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  • Demographics-http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Thursday, May 30, 2013
  • Demographics-http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Womenoutnumber men onsocial media.Thursday, May 30, 2013
  • Demographics-http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Womenoutnumber men onsocial media.Thursday, May 30, 2013
  • Demographics-http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Womenoutnumber men onsocial media.Half of All Google+Users Are Under 25http://www.imediaconnection.com/content/32712.aspThursday, May 30, 2013
  • Demographics-http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Womenoutnumber men onsocial media.Half of All Google+Users Are Under 25http://www.imediaconnection.com/content/32712.aspThursday, May 30, 2013
  • Demographics-http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/Womenoutnumber men onsocial media.Half of All Google+Users Are Under 25http://www.imediaconnection.com/content/32712.aspAustralia, India,Indonesia,Malaysia,Philippines,Singapore andThailand PreferFacebookhttp://thenextweb.com/socialmedia/2011/09/17/social-media-in-asia-pacific-its-big-and-facebook-dominates/Thursday, May 30, 2013
  • What are people they using?Go where yourtribe is.What works foryou?What inspiresyour customers?Thursday, May 30, 2013
  • Reads OnlyEbooksLoves FarmersMarketsJack RussellTerrier OwnerWanna-beWorldTravelerDrinks Wine.Lots of Wine.AuntieDiver.Kayaker.Beacher.Sushi Snob Biz OwnerCommunityCheerleaderThursday, May 30, 2013
  • How are consumers using socialmedia?source: http://www.slideshare.net/ricardodepaula/social-brand-experience?ref=http://wearesocial.net/blog/2012/01/consumers-social/Thursday, May 30, 2013
  • What docustomerswant?Thursday, May 30, 2013
  • What docustomerswant?Customer service:answers within 24 hoursThursday, May 30, 2013
  • What docustomerswant?Customer service:answers within 24 hoursTo be special: offers &discounts, experiencesThursday, May 30, 2013
  • What docustomerswant?Customer service:answers within 24 hoursTo be special: offers &discounts, experiencesInformation: reviews &rankingThursday, May 30, 2013
  • What docustomerswant?Customer service:answers within 24 hoursTo be special: offers &discounts, experiencesInformation: reviews &rankingIn the loop: newproducts & servicesThursday, May 30, 2013
  • What docustomerswant?Customer service:answers within 24 hoursTo be special: offers &discounts, experiencesInformation: reviews &rankingIn the loop: newproducts & servicesStand out:contribute todesigns, campaignsThursday, May 30, 2013
  • What docustomerswant?Customer service:answers within 24 hoursTo be special: offers &discounts, experiencesInformation: reviews &rankingIn the loop: newproducts & servicesStand out:contribute todesigns, campaignsInspiration: emotionalresponses.Thursday, May 30, 2013
  • How arebusinessesusing Social Media?And...do users care?Thursday, May 30, 2013
  • What kinds of businesses are usingsocial media?Thursday, May 30, 2013
  • What kinds of businesses are usingsocial media?Fortune 500adopting...Thursday, May 30, 2013
  • What kinds of businesses are usingsocial media?Fortune 500adopting...Thursday, May 30, 2013
  • What kinds of businesses are usingsocial media?Fortune 500adopting...Small businessadopting..slowly.Medium businessleading theway..slowly.Thursday, May 30, 2013
  • The disconnect76% of Marketers Believe They“Know What Their ConsumersWant.”Only 34% Have Actually AskedThemhttp://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609Thursday, May 30, 2013
  • The disconnect76% of Marketers Believe They“Know What Their ConsumersWant.”Only 34% Have Actually AskedThemhttp://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609Thursday, May 30, 2013
  • What DON’T they like?Thursday, May 30, 2013
  • What DON’T they like?Thursday, May 30, 2013
  • What DON’T they like?Thursday, May 30, 2013
  • Everything You Need ToKnow..You Learned inKindergartenThursday, May 30, 2013
  • Top Concerns forBusiness in Social MediaEvolving Legal LandscapeEvaluating Return on InvestmentData Retention/Liberation onPlatformsCulture Shift Internal/ExternalCHANGEThursday, May 30, 2013
  • Bio BreakImage from: http://engtechmag.wordpress.com/tag/ipod/Thursday, May 30, 2013
  • The PlatformsThursday, May 30, 2013
  • What’s Twitter?Thursday, May 30, 2013
  • What’s Twitter?“Microblogging”Easy to connect withnew peopleFast Moving“Open” ConnectionsTVLive EventsNewsThursday, May 30, 2013
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  • What’s Facebook?1.01Billion Monthly Users (Tech Crunch September 2012)81% of Active Users Outside of USAAd-based social networkGraph SearchEdgeRankThursday, May 30, 2013
  • What kinds of businesses are usingsocial media?Thursday, May 30, 2013
  • What kinds of businesses are usingsocial media?Businesses with CustomersThursday, May 30, 2013
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  • Location-BasedTravelRetailLoyaltyCommunityThursday, May 30, 2013
  • What’s Pinterest?10.4 Million UsersDigital Bulletin BoardImage BasedFashionArtTravelThursday, May 30, 2013
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  • What’s Google+?Thursday, May 30, 2013
  • What’s Google+?100 Million Active Monthly Users“Circles” = Relevant SharingVideo Chat w/ Up to 10 pplPower SearchUses Hashtags"On-Air" Live & Recorded Presentations,DemonstrationsPlays with YouTubeCommunitiesNo ads!Thursday, May 30, 2013
  • Google+ Circles and ProfilesThursday, May 30, 2013
  • Google+ Circles and ProfilesThursday, May 30, 2013
  • Google+ Circles and ProfilesThursday, May 30, 2013
  • What is Instagram?Photo Application for Smart PhonesEasy Sharing on Social NetworksUses HashtagsGains a new user every SECOND90 Million Users (January 2013, Inside Facebook)EventsRestaurantsThursday, May 30, 2013
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  • Two Social MediaCertaintiesIt’s Here toStayIt’s Going toChangeThursday, May 30, 2013
  • livedemoThursday, May 30, 2013