Welcome To
Google+
You. Your Community. Your Content.
#higplus
Tara Coomans
@taracoomans
/taracoomans

Chief Brainstormer,...
•Introduction to Google+
•Using the Google+ Platform
•Google and SEO
•Benefits & Risks you and your business
•Reaching you...
Meet the Google+ Family
The Beginning, the Middle, the End: Search
YouTube Video for Everyone

Drive Cloud Storage for Doc...
QuickTime™ and a
h264 decompressor
are needed to see this picture.
What’s The Big Deal?
Supercharges Online Relationships

359 Million Active Users
Quick Stats
52,200+ Communities
60% Activ...
Google+ Circles
The Backbone of
Google+
“Speak, Shout or Whisper”

Contextual Sharing

Contextual Privacy
QuickTime™ and a
h264 decompressor
are needed to see this picture.
Circle Volume
“Speak, Shout or Whisper”

Circles can be ANY
size, including 0.
People can be in
multiple circles.
You can define
who you...
Circle Choices

Searchable on Google

#HiG+
Circle Choices
Circle Choices
Circle Choices
Circle Choices
Contextually Private Sharing
Circle Choices
Circles Aren’t Just For Profiles!
Responding & Engaging

Comments
+1
#hashtags

#HiG+
Google+ Posts 101

#HiG+
More Than A “Like”

Public
Inside & Outside of G+

Used in Shared Endorsements
Bookmarking
Google+ Ripples

Visual
Representation of
Shares
Identify Key
Influencers
Identify Key
Advocates

#HiG+
Google+ Communities
Find:
Help
Interests
Passions
Ideas
Google+ Communities
Features

Public or Private
Customizable
Subtopics
Moderated
Spam Filter
Public = Searchable
Membershi...
Google+ Hangouts
Google+ Hangouts

Up to 10 People
Can Be Recorded &
Shared on YouTube
(Hangouts on Air)
Hangout on Air Can
Be Embedded on ...
Search Benefits of G+

Searchable on Google

Authorship
Shared Endorsements
Signed In

Not Signed In
Search Benefits of G+
for profiles
and business
pages

Social Signals (?)
Seen Like a Website

#HiG+
Business Pages on G+

QuickTime™ and a
h264 decompressor
are needed to see this picture.
Google+ Pages
brands, organizations

Multiple Managers
Start a Hangout
Tailor Posts to Audience

Custom URL Slowly Coming
Google+ Local Pages
During G+ PageSet Up
Verification
“Insights”
Activity
Searches
Driving Directions
Google+ Pages Examples
https://plus.google.com/+nike/
https://plus.google.com/+SEOmoz/
Google+ Business Pages
Know more and share more
Find and be found
Actually engage
Resources
G+ on YouTube: googleplusupdates
http://www.google.com/+/learnmore/
GooglePlus Help Community
Gplus Helper
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Welcome to Google+

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Introduction to Google+ at University of Hawaii's Pacific New Media. 10/30

Published in: Business, Technology
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  • I need to quicky introduce you to some of the products that impact and effect G+
    They all work together, so it’s sort of hard to talk about G+ without mentioning the others.
  • Receive AND share based on interests, passions, locations,
    I call this Contextual Sharing & Contextual Privacy
  • You can choose to organize your circles however you’d like. I have organized mine by place as well as interests, organizations.
    Last one is different from Facebook and Twitter.
    Empty circles
    Circles can be extremely small.
    Very consistent, not always changing.
    We’ll talk about “Shout” a little later.
  • We’ll talk later about search benefits, but the thing I really want to impress upon you is pros and cons of “public”
  • Extended Circles, probably most confusing “Friends of friends”
  • Probably most confusing.
    “you set the circles you want included in your circles”
  • Comments are editable and deletable
    Business pages can comment on their own content
    @mention someone
  • Hashtags
    Google suggests hashtags based on searches and trends
  • BTW: Business Pages can interact by +1ing too
    +1 the poster and the people who the post was shred with see it Creator resceicves notification.
    +1 a post and ppl in your extended circles who also have you in circles may see this “activity update” in their streams.
    +1 are more than likes
  • 52,000+ Google Communities
    Interests, passions, help
  • Blocking
    Posting to multiple communities is considered “spammy”
  • Circles are also import
  • Google is using +1, commenting, following as part of it’s endorsements.
    Your endorsements are ONLY shown to people you’ve chosen to share information with. And it only applies to ads.
    Privacy: You can remove this feature from your profile by signing on to your account go to SHARED ENDORSEMENTS and UNCHECK the box.
  • social signals - +1, likes, shares, back links (varying articles)
  • Set up “Local Business or Place”
    Includes maps and local hours
    Verification postcard or phone call
    Insights =
    views & actions last 7 days
    including driving directions from Google Maps
  • SMCHI business page, who’s got us in circles
  • Welcome to Google+

    1. 1. Welcome To Google+ You. Your Community. Your Content. #higplus Tara Coomans @taracoomans /taracoomans Chief Brainstormer, Akamai Marketing Captivatepreneur, Go!Captivate
    2. 2. •Introduction to Google+ •Using the Google+ Platform •Google and SEO •Benefits & Risks you and your business •Reaching your customers on G+ •Case Studies #HiG+
    3. 3. Meet the Google+ Family The Beginning, the Middle, the End: Search YouTube Video for Everyone Drive Cloud Storage for Docs Docs Cloud Based Documents Smart Mail?
    4. 4. QuickTime™ and a h264 decompressor are needed to see this picture.
    5. 5. What’s The Big Deal? Supercharges Online Relationships 359 Million Active Users Quick Stats 52,200+ Communities 60% Active USA Users Male 60% USA Users 18-34 60% USA Users 18-34 60% USA Users 18-34 60% USA Users 18-34 Content Control Search Blogging Communities #HiG+
    6. 6. Google+ Circles The Backbone of Google+ “Speak, Shout or Whisper” Contextual Sharing Contextual Privacy
    7. 7. QuickTime™ and a h264 decompressor are needed to see this picture.
    8. 8. Circle Volume
    9. 9. “Speak, Shout or Whisper” Circles can be ANY size, including 0. People can be in multiple circles. You can define who you SHARE to and RECEIVE from.
    10. 10. Circle Choices Searchable on Google #HiG+
    11. 11. Circle Choices
    12. 12. Circle Choices
    13. 13. Circle Choices
    14. 14. Circle Choices Contextually Private Sharing
    15. 15. Circle Choices Circles Aren’t Just For Profiles!
    16. 16. Responding & Engaging Comments +1 #hashtags #HiG+
    17. 17. Google+ Posts 101 #HiG+
    18. 18. More Than A “Like” Public Inside & Outside of G+ Used in Shared Endorsements Bookmarking
    19. 19. Google+ Ripples Visual Representation of Shares Identify Key Influencers Identify Key Advocates #HiG+
    20. 20. Google+ Communities Find: Help Interests Passions Ideas
    21. 21. Google+ Communities Features Public or Private Customizable Subtopics Moderated Spam Filter Public = Searchable Membership Control
    22. 22. Google+ Hangouts
    23. 23. Google+ Hangouts Up to 10 People Can Be Recorded & Shared on YouTube (Hangouts on Air) Hangout on Air Can Be Embedded on a Website Integrates with Google Docs Can Be An Event
    24. 24. Search Benefits of G+ Searchable on Google Authorship
    25. 25. Shared Endorsements
    26. 26. Signed In Not Signed In
    27. 27. Search Benefits of G+ for profiles and business pages Social Signals (?) Seen Like a Website #HiG+
    28. 28. Business Pages on G+ QuickTime™ and a h264 decompressor are needed to see this picture.
    29. 29. Google+ Pages brands, organizations Multiple Managers Start a Hangout Tailor Posts to Audience Custom URL Slowly Coming
    30. 30. Google+ Local Pages During G+ PageSet Up Verification “Insights” Activity Searches Driving Directions
    31. 31. Google+ Pages Examples https://plus.google.com/+nike/
    32. 32. https://plus.google.com/+SEOmoz/
    33. 33. Google+ Business Pages Know more and share more Find and be found Actually engage
    34. 34. Resources G+ on YouTube: googleplusupdates http://www.google.com/+/learnmore/ GooglePlus Help Community Gplus Helper Slideshare.com/TCoomans https://support.google.com/plus/#topic=3049661
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