Aren't PR, Marketing and Social Media the Same?
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What are the differences between marketing, PR and social media? Presentation originally given to UH Manoa PR 459. Inspired by blog post: http://akamai-marketing.com/wordpress/2010/09/17/arent-marketing-and-pr-and-social-media-the-same/
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Aren't PR, Marketing and Social Media the Same?
- 1. AREN’T PR AND MARKETING AND SOCIAL MEDIA THE SAME?
- 3. Sister Diver Blogger shoe slut Excellent Cook Wife Business Owner Jack Russell Mommy Marketer social media evangelist Overly Daughter Opinionated Creative World Traveler Wanna-be
- 15. Be nice Be transparent Be expedient
Editor's Notes
- \n
- Introduce myself. \nWho am I?\nNot whether I am or not, but what I think I am. \nThings I am passionate about. But not all. \n\n
- Who are you? Would anybody like to share? \n\nBut your more than the sum of your parts. \nAlways remember that with SM, you’re speaking to people. With passions, disappointments, dreams and busy lives. \n
- This is social media today-everyone has a voice. \nPR, Marketing, SM, we all use and participate with these tools. \nLess and less room in today’s job market for specialists. \n
- Marketing and PR and Social Media are like that. Nuanced. \nAnd they fit together. \nBut they are different. \n\n
- marketing = creating an image. \nPR = creating and controlling messages\nsocial media = crafting relationships, inspiring action, what’s more important listening or speaking? How do customers feel? \nImportant elements of a successful relationship? \n
- marketing = creating an image. \nPR = creating and controlling messages\nsocial media = crafting relationships, inspiring action, what’s more important listening or speaking? How do customers feel? \nImportant elements of a successful relationship? \n
- Dell Social Media Command Center. 12 Twitter accounts. \nBlog about flaming battery in 2006 was 2nd post chief blogger wrote about in 2006.\nGive customers a voice. Open, honest. Straightforward. \nFeedback from community supportive. \n
- marketing = best food forward\nPR = putting it in context\nsm = putting it all out there, being human. humans like humans, not messages. \n
- marketing = best food forward\nPR = putting it in context\nsm = putting it all out there, being human. humans like humans, not messages. \n
- marketing = best food forward\nPR = putting it in context\nsm = putting it all out there, being human. humans like humans, not messages. \n
- Frank Eliason 1st to use Twitter as CustServ Tool. \n3 million ppl on Twitter then, today estimated 200 million. 140 Million Tweets/Day Active users unknown.\n
- marketing = promoting a message\npr = controlling message and discourse\nsm = conversation, discussions, customer is not an account number, but a person. TWO WAY COMM is BASIS IS RELATIONSHIPS\n
- marketing = promoting a message\npr = controlling message and discourse\nsm = conversation, discussions, customer is not an account number, but a person. TWO WAY COMM is BASIS IS RELATIONSHIPS\n
- marketing = promoting a message\npr = controlling message and discourse\nsm = conversation, discussions, customer is not an account number, but a person. TWO WAY COMM is BASIS IS RELATIONSHIPS\n
- Asked my followers what they like to see from brands and some examples. \nONE responded. \nI favorited that tweet so the next time I need to buy a bag, I remember them. \nConversation = listening, responding, listening\n
- marketing = cynical - I can barely watch a commercial. Did the person who crafted it even ever use the product?\npr = leaves asking more questions\nsm= trust/friends, direct relationship=opportunity for all businesses. \n
- marketing = cynical - I can barely watch a commercial. Did the person who crafted it even ever use the product?\npr = leaves asking more questions\nsm= trust/friends, direct relationship=opportunity for all businesses. \n
- marketing = cynical - I can barely watch a commercial. Did the person who crafted it even ever use the product?\npr = leaves asking more questions\nsm= trust/friends, direct relationship=opportunity for all businesses. \n
- Southwest Air publicly responds so everyone knows they care. Increases trust from everyone. Transparent. \n
- but like all good families, best when together\n