DIGITAL ACCESSIBILITY,
STRATEGY & CONTENT
DELIVERY
Léonie Watson

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
OVERVIEW
● Importance
● Benefits
● Strategy
● Content delivery
● Technical communication

@LEONIEWATSON

HTTP://LJWATSON.C...
DIGITAL ACCESSIBILITY:
IMPORTANCE

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
IMPROVES COMMUNICATION
● Information about your
products and services will
reach millions more people

@LEONIEWATSON

HTTP...
MINIMIZES LEGAL RISK
● Meet your obligations under UK,
European and international
legislation

@LEONIEWATSON

HTTP://LJWAT...
BRAND REPUTATION
● Digital accessibility positively
promotes your brand
reputation

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
DIGITAL ACCESSIBILITY:
BENEFITS

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
YOU BENEFIT
● Communicate more effectively
with many more people

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
WE BENEFIT
● People with disabilities, or
with a temporary loss of
ability

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
EVERYONE BENEFITS
● Everyone is a niche audience,
with multiple platforms,
devices and assistive
technologies

@LEONIEWATS...
DIGITAL ACCESSIBILITY:
STRATEGY

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
POLICY & GOVERNANCE
● Define your digital accessibility
goals and a timetable for
achieving them

@LEONIEWATSON

HTTP://LJ...
DOMAIN CHAMPIONS
● People with experience and
knowledge of digital
accessibility

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
EVERYONE'S
RESPONSIBILITY
● Professional pride,
professional development, and
quality metrics

@LEONIEWATSON

HTTP://LJWAT...
GUIDELINES & RESOURCES
● Training, guidelines,
frameworks and libraries

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
DIGITAL ACCESSIBILITY:
PROJECT MANAGEMENT

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
WATERFALL PROJECTS
● Include accessibility
requirements in your brief
● Build in key stage accessibility
checks throughout...
AGILE PROJECTS
● Make accessibility a
prerequisite of task
completion
● Build light accessibility checks
into every sprint...
DIGITAL ACCESSIBILITY:
CONTENT DELIVERY

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
DELIVER CROSS-CHANNEL
● Communicate through different
channels, and over different
social networks

@LEONIEWATSON

HTTP://...
KNOW YOUR AUDIENCE
● 45 to 64 year olds are the
fastest growing social
networking demographic

@LEONIEWATSON

HTTP://LJWAT...
BE RECOGNISABLE
● Make it easy to identify your
brand, and create trust
through brand recognition

@LEONIEWATSON

HTTP://L...
MAKE IT EASY
● Communicate simply, clearly
and visibly

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
DIGITAL ACCESSIBILITY:
TECHNICAL
COMMUNICATION

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
HEADINGS
● Create a consistent structure
with a logical hierarchy

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
LISTS
● Group two or more related
items into lists
● Use bulleted, numbered and
definition lists

@LEONIEWATSON

HTTP://LJ...
LANGUAGE
● Use plain and simple language,
and short sentences
● Explain subject matter words
and phrases

@LEONIEWATSON

H...
ABBREVIATIONS
● Write phrases in full with the
abbreviation or acronym in
parenthesis
● Use the abbreviation or
acronym fr...
IMAGES
● Use images to help people
understand complex themes
● Describe images so everyone
can enjoy them

@LEONIEWATSON

...
LINKS
● Use link text that can be
understood in isolation
● Use the name of the chapter,
page or website that the link
lea...
SUMMARY
● Understand that digital
accessibility is important
● Know that digital accessibility
benefits everybody
● Put in...
THANK YOU!

@LEONIEWATSON

HTTP://LJWATSON.CO.UK
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TCUK 2013 - Digital accessibility: Strategy, content and delivery

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TCUK 2013 - Digital accessibility: Strategy, content and delivery

  1. 1. DIGITAL ACCESSIBILITY, STRATEGY & CONTENT DELIVERY Léonie Watson @LEONIEWATSON HTTP://LJWATSON.CO.UK
  2. 2. OVERVIEW ● Importance ● Benefits ● Strategy ● Content delivery ● Technical communication @LEONIEWATSON HTTP://LJWATSON.CO.UK
  3. 3. DIGITAL ACCESSIBILITY: IMPORTANCE @LEONIEWATSON HTTP://LJWATSON.CO.UK
  4. 4. IMPROVES COMMUNICATION ● Information about your products and services will reach millions more people @LEONIEWATSON HTTP://LJWATSON.CO.UK
  5. 5. MINIMIZES LEGAL RISK ● Meet your obligations under UK, European and international legislation @LEONIEWATSON HTTP://LJWATSON.CO.UK
  6. 6. BRAND REPUTATION ● Digital accessibility positively promotes your brand reputation @LEONIEWATSON HTTP://LJWATSON.CO.UK
  7. 7. DIGITAL ACCESSIBILITY: BENEFITS @LEONIEWATSON HTTP://LJWATSON.CO.UK
  8. 8. YOU BENEFIT ● Communicate more effectively with many more people @LEONIEWATSON HTTP://LJWATSON.CO.UK
  9. 9. WE BENEFIT ● People with disabilities, or with a temporary loss of ability @LEONIEWATSON HTTP://LJWATSON.CO.UK
  10. 10. EVERYONE BENEFITS ● Everyone is a niche audience, with multiple platforms, devices and assistive technologies @LEONIEWATSON HTTP://LJWATSON.CO.UK
  11. 11. DIGITAL ACCESSIBILITY: STRATEGY @LEONIEWATSON HTTP://LJWATSON.CO.UK
  12. 12. POLICY & GOVERNANCE ● Define your digital accessibility goals and a timetable for achieving them @LEONIEWATSON HTTP://LJWATSON.CO.UK
  13. 13. DOMAIN CHAMPIONS ● People with experience and knowledge of digital accessibility @LEONIEWATSON HTTP://LJWATSON.CO.UK
  14. 14. EVERYONE'S RESPONSIBILITY ● Professional pride, professional development, and quality metrics @LEONIEWATSON HTTP://LJWATSON.CO.UK
  15. 15. GUIDELINES & RESOURCES ● Training, guidelines, frameworks and libraries @LEONIEWATSON HTTP://LJWATSON.CO.UK
  16. 16. DIGITAL ACCESSIBILITY: PROJECT MANAGEMENT @LEONIEWATSON HTTP://LJWATSON.CO.UK
  17. 17. WATERFALL PROJECTS ● Include accessibility requirements in your brief ● Build in key stage accessibility checks throughout the project ● Test at key stages with disabled people from your target audience ● Make "go live" dependent on accessibility requirement sign@LEONIEWATSON HTTP://LJWATSON.CO.UK
  18. 18. AGILE PROJECTS ● Make accessibility a prerequisite of task completion ● Build light accessibility checks into every sprint ● Test after milestone sprints with disabled people from your target audience ● Iterate based on outcomes of @LEONIEWATSON HTTP://LJWATSON.CO.UK
  19. 19. DIGITAL ACCESSIBILITY: CONTENT DELIVERY @LEONIEWATSON HTTP://LJWATSON.CO.UK
  20. 20. DELIVER CROSS-CHANNEL ● Communicate through different channels, and over different social networks @LEONIEWATSON HTTP://LJWATSON.CO.UK
  21. 21. KNOW YOUR AUDIENCE ● 45 to 64 year olds are the fastest growing social networking demographic @LEONIEWATSON HTTP://LJWATSON.CO.UK
  22. 22. BE RECOGNISABLE ● Make it easy to identify your brand, and create trust through brand recognition @LEONIEWATSON HTTP://LJWATSON.CO.UK
  23. 23. MAKE IT EASY ● Communicate simply, clearly and visibly @LEONIEWATSON HTTP://LJWATSON.CO.UK
  24. 24. DIGITAL ACCESSIBILITY: TECHNICAL COMMUNICATION @LEONIEWATSON HTTP://LJWATSON.CO.UK
  25. 25. HEADINGS ● Create a consistent structure with a logical hierarchy @LEONIEWATSON HTTP://LJWATSON.CO.UK
  26. 26. LISTS ● Group two or more related items into lists ● Use bulleted, numbered and definition lists @LEONIEWATSON HTTP://LJWATSON.CO.UK
  27. 27. LANGUAGE ● Use plain and simple language, and short sentences ● Explain subject matter words and phrases @LEONIEWATSON HTTP://LJWATSON.CO.UK
  28. 28. ABBREVIATIONS ● Write phrases in full with the abbreviation or acronym in parenthesis ● Use the abbreviation or acronym freely after that @LEONIEWATSON HTTP://LJWATSON.CO.UK
  29. 29. IMAGES ● Use images to help people understand complex themes ● Describe images so everyone can enjoy them @LEONIEWATSON HTTP://LJWATSON.CO.UK
  30. 30. LINKS ● Use link text that can be understood in isolation ● Use the name of the chapter, page or website that the link leads to @LEONIEWATSON HTTP://LJWATSON.CO.UK
  31. 31. SUMMARY ● Understand that digital accessibility is important ● Know that digital accessibility benefits everybody ● Put in place a digital accessibility strategy ● Make digital accessibility part of every project ● Use digital accessibility to @LEONIEWATSON HTTP://LJWATSON.CO.UK
  32. 32. THANK YOU! @LEONIEWATSON HTTP://LJWATSON.CO.UK

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