#mUmtco
Social Media Startup     Welcome     mUmbrella & TCOʼs    Social Media Academy
Facebook      YouTube                          Twitter                                                              What g...
LAST TIME...This digital file / document contains confidential information and has been prepared for discussion purposes onl...
SOCIAL PLANNING PROCESS                                                                                                   ...
5 STEPS TO MAKE A STARTSOCIAL MEDIA PROPOSITION (YOUR NICHE / OFFER / WHY)SOCIAL INSIGHTS & BEHAVIOUR (WHO LOVES YOU AND W...
BY THE END OF TODAY...This digital file / document contains confidential information and has been prepared for discussion pu...
Brand:  Unlocking social potential                                                                                        ...
SOCIAL MEDIA PROPOSITION (YOURNICHE / OFFER / WHY)This digital file / document contains confidential information and has bee...
TOOL: THE GOLDEN CIRCLE              SIMON SINEK:              HOW GREAT LEADERS              INSPIRE ACTIONhttp://www.ted...
But first a little something...This digital file / document contains confidential information and has been prepared for discu...
ALLENS SOCIAL MEDIA PROPOSITIONWhy: We exist to make more smilesbetween peopleHow: Through every interaction with ourbrand...
SOCIAL VALUE PROPOSITION (YOUR NICHE /OFFER / WHY)Q “HOW DOES MY PRODUCT OR SERVICE DELIVER ON ITS PROMISE?”Q “WHY DOES MY...
SOCIAL INSIGHTS & BEHAVIOUR (WHOINTERACTS WITH YOU?)This digital file / document contains confidential information and has b...
ALLENS: SMILE MAKERSThis digital file / document contains confidential information and has been prepared for discussion purp...
TOOL: LADDER OF PARTICIPATIONYOUR SOCIAL FOLLOWING IS MADE UP OF:FANS THAT LOVE YOU SO MUCH THEY POSTPICTURES, WRITE COMME...
SOCIAL INSIGHTS & BEHAVIOUR                                                                                               ...
SOCIAL INSIGHTS & BEHAVIOUR (WHOLOVES YOU AND WHY)Q “WHO ARE MY MAIN CUSTOMERS (GENDER, AGE, INCOME, LOCATION)?”Q “WHAT DO...
ROLE OF PLATFORM (WHAT CHANNELSFEEL RIGHT)This digital file / document contains confidential information and has been prepar...
TOOL: BROWSING                                                                                                            ...
ROLE OF PLATFORM (WHAT CHANNELSFEEL RIGHT)Q “WHERE ARE THE CONVERSATIONS HAPPENING ((FACEBOOK, LINKEDIN,TWITTER, PINTEREST...
SOCIAL D.N.A (WHAT CAN WE CHATABOUT)This digital file / document contains confidential information and has been prepared for...
TOOL: SOCIAL D.N.A                                                                                                        ...
SOCIAL D.N.A (WHAT CAN WE CHAT ABOUT)                          BRAND, PRODUCT, FUCNTIONALITY                              ...
TOOLS TO PLAY WITHThis digital file / document contains confidential information and has been prepared for discussion purpos...
TOOL: GOOGLE ANALYTICSWHAT IT IS:A FREE, EASY TO USE TRACKING TOOL THAT LETS YOU SEE EXACTLY WHAT IS HAPPENING ON YOUR WEB...
TOOLS: FACEBOOK INSIGHTSWHAT IT IS:A BACKEND TOOL THAT HELPS YOU GAGUE THE PERFORMANCE OF YOUR FACEBOOK PAGES AND PAGE ACT...
AND LASTLY... This digital file / document contains confidential information and has been prepared for discussion purposes o...
Brand:  Unlocking social potential                                                                                        ...
Clare Robson@thespicetales Alex Weetch @weetchus Tom Phillips  @victom  Thank you
TCO Standard Terms      01: Appointment and Terms. The Client appoints TCO Pty Ltd ABN 69 125 933 637 (ʻTCOʼ) as consultan...
TCO Standard Terms      08: Confidentiality. Each party shall treat as confidential all information which comes into its pos...
TCO Standard Terms      12: Termination. Either Party may terminate this agreement by giving the other Party thirty (30) d...
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Social Media startup: mUmBRELLA and TCO Social Media

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You don't have to be a large company with a huge marketing budget to be successful in social. This session provides affordable tips n hints, action points, social media best practices for business with small budgets.

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Social Media startup: mUmBRELLA and TCO Social Media

  1. 1. #mUmtco
  2. 2. Social Media Startup Welcome mUmbrella & TCOʼs Social Media Academy
  3. 3. Facebook YouTube Twitter What gave us the likes, shares and comments? 3.2 million engaged Coke Zero fans | followers | subscribers Optimising Video SEO to drive over 1 million incremental views of content like | comment | share UNCLE TOBYS Swim Kids 95,000 reactions to a FB post, demonstrating affiliation with 15,000 Posts/Responses sponsorship assets Averaging 40 questions per day like | comment | share Allenʼs Used SM to spread the CCI across the nation- 1 million smiles like | comment | share Updated 83 communities Pure Blonde Now the number 1 Alcohol band in Australia on Facebook like | comment | share Across 7 categories FMCG, Retail, Travel and Leisure, Alcohol Boost Mobile Entertainment, Not-For-Profit, Telecommunications Facebook now Boost Mobileʼs key CRM channel like | comment | share National Geographic Uploaded 100ʼs videos Listening and optimising based on real time conversations upwards of 20 million views like | comment | share
  4. 4. LAST TIME...This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  5. 5. SOCIAL PLANNING PROCESS EARNED OWNED SOCIAL INSIGHTS & BEHAVIOURS FILM / AV PAID SHARED ENVIRONMENTAL ANALYSIS CONNECTION CREATE (LEAD) Channel, role, message DIGITAL INTERACTIVE COMPETITORS / AUDIENCE & call-to-action BUSINESS / MARKETING Strategy Ideas Planning Execution OBJECTIVES BRAND ESSENCE / TOOLS / AMPLIFY (PARTNER) ASSET/CONTENT DESIGN ASSETS / EXPERIENCE Creative Development TCO PROPRIETARY BROADCAST EXPERIENCE TYPOGRAPHY TOOLS /EXPERIENCE DIGITAL MEASUREMENTS & INSIGHTSThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  6. 6. 5 STEPS TO MAKE A STARTSOCIAL MEDIA PROPOSITION (YOUR NICHE / OFFER / WHY)SOCIAL INSIGHTS & BEHAVIOUR (WHO LOVES YOU AND WHY)ROLE OF PLATFORM (WHAT CHANNELS FEEL RIGHT)SOCIAL D.N.A (WHAT CAN WE CHAT ABOUT)TOOLS TO PLAY WITH This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  7. 7. BY THE END OF TODAY...This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  8. 8. Brand: Unlocking social potential Name: SOCIAL MEDIA PROPOSITION (YOUR NICHE / OFFER / WHY) SOCIAL INSIGHTS & BEHAVIOUR (WHO LOVES YOU AND WHY) Who are my main customers (gender, age, income, location)? How does my product or service deliver? What do they do online (behaviour: sharing, liking, questions, comments)? Why does my product or service make a difference to people? What is their mindset and how do they interact with people/friends and family? What dream am I ultimately selling? What insights can I summarise from all the above and how can I use these to communicate a relevant message all fans get value from? ROLE OF PLATFORM (WHAT CHANNELS FEEL RIGHT) SOCIAL D.N.A (WHAT CAN WE CHAT ABOUT) What are the conversations happening (Facebook, Linkedin, Twitter, Pinterest etc… check you might be surprised) What interests cutovers about your brand… the benefit it gives them? Based on your social media proposition and brand which environments feel right? How does your brand character (social media proposition) allow you to comment on relevant cultural/topical themes? What are your competitors doing? Do you have on-Facebook events across the year to talk about? What is the role for your brand in each of these channels? Do you have offline-Facebook events across the year to talk about? What value can your brand bring to the table in each of these environments? TOOLS POINTS TO DISCUSS FURTHER Contact carly.o@theconscience.org to redeem your complimentary sessionThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  9. 9. SOCIAL MEDIA PROPOSITION (YOURNICHE / OFFER / WHY)This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  10. 10. TOOL: THE GOLDEN CIRCLE SIMON SINEK: HOW GREAT LEADERS INSPIRE ACTIONhttp://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmlThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  11. 11. But first a little something...This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  12. 12. ALLENS SOCIAL MEDIA PROPOSITIONWhy: We exist to make more smilesbetween peopleHow: Through every interaction with ourbrand or product we transform momentsinto playful connection’s between friends and WHAT HOW WHYfamily, that spark smilesWhat: Allen’s make smiles with their range oflolliesThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  13. 13. SOCIAL VALUE PROPOSITION (YOUR NICHE /OFFER / WHY)Q “HOW DOES MY PRODUCT OR SERVICE DELIVER ON ITS PROMISE?”Q “WHY DOES MY PRODUCT OR SERVICE MAKE A DIFFERENCE TO PEOPLE?”Q “WHAT DREAM AM I SELLING ULTIMATELY?” This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  14. 14. SOCIAL INSIGHTS & BEHAVIOUR (WHOINTERACTS WITH YOU?)This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  15. 15. ALLENS: SMILE MAKERSThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  16. 16. TOOL: LADDER OF PARTICIPATIONYOUR SOCIAL FOLLOWING IS MADE UP OF:FANS THAT LOVE YOU SO MUCH THEY POSTPICTURES, WRITE COMMENTS AND UPDATE BLOGSWITH CONTENT ABOUT YOUR PRODUCT OR THEMENJOYING YOUR PRODUCT OR SERVICEFANS THAT ARE LESS KEEN BUT BUY YOURPRODUCT SOMETIMESPEOPLE IN THE MARKET FOR YOUR PRODUCT ORSERVICE BUT DON’T REALLY KNOW ABOUT YOU ORWHETHER YOU DELIVER TO THEIR NEEDSThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  17. 17. SOCIAL INSIGHTS & BEHAVIOUR CREATORS: People that love lollies & love making people smile COLLECTORS: Families that like making more of their family occasions & look for inspiration to do this SPECTATORS Families with kidsThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  18. 18. SOCIAL INSIGHTS & BEHAVIOUR (WHOLOVES YOU AND WHY)Q “WHO ARE MY MAIN CUSTOMERS (GENDER, AGE, INCOME, LOCATION)?”Q “WHAT DO THEYMINDSET AND(BEHAVIOUR: SHARING, LIKING, QUESTIONS,FRIENDS AND FAMILY?” “WHAT IS THEIR DO ONLINE HOW DO THEY INTERACT WITH PEOPLE / COMMENTS)?”Q “WHATFROM?” CAN I SUMMARISE FROM THE ABOVE AND HOW CAN I USE THESE TO COMMUNICATE A RELEVANT MESSAGE ALL FANS WILL GET VALUE INSIGHTS This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  19. 19. ROLE OF PLATFORM (WHAT CHANNELSFEEL RIGHT)This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  20. 20. TOOL: BROWSING Connected Network Connected Community Hub Publish / Direct / Transact Alert / Inform / Educate / Inform / Engage / Educate / Entertain / Inform / Connect Outreach Entertain / Inspire Open Forum / Credible Mass / Good for Insights / CRM / Discovery & Research key influencers loyalists / advocacy Micro-text 140 Characters Moving goal posts Compelling reason to revisit Connected Community Hub Publishing Aggregator Entertain / Inform / Connect Engage / Inform / Educate Engage / Entertain Niche interests Media / Fashion Great for SEO visually cool & trendy Relatively low penetration Needs commitment supplementary & niche Creation / Community House Video Content Aggregator Inspire / Entertain / Engage Inform / Entertain / Educate Inspire / Engage / Inform Aggregration / Filtering Shareable / Familiar / Data Customizable Relies heavily on fresh frequent Poorly executed / not a content destination Non broadcastThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  21. 21. ROLE OF PLATFORM (WHAT CHANNELSFEEL RIGHT)Q “WHERE ARE THE CONVERSATIONS HAPPENING ((FACEBOOK, LINKEDIN,TWITTER, PINTEREST ETC... CHECK,YOU MIGHT BE SURPRISED)?”Q “BASED ARE YOUR SOCIAL MEDIA PROPOSITION AND BRAND,WHICH ENVIRONMENTS FEEL RIGHT (FACEBOOK, LINKEDIN,TWITTER... ETC)?” “WHAT ON YOUR COMPETITORS DOING?”Q “WHAT VALUE ROLEYOURYOUR BRAND INTO THEOF THESE EACH OF THESE ENVIRONMENTS?” “WHAT IS THE CAN FOR BRAND BRING EACH TABLE IN CHANNELS?” This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  22. 22. SOCIAL D.N.A (WHAT CAN WE CHATABOUT)This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  23. 23. TOOL: SOCIAL D.N.A BRAND COMMS DNA NIKE #MAKEITCOUNT Brand, Product, Social, Cultural, Functionality Topical Talk to functionality and Social by design, relevant occasions for product use and current On Platform Off Platform Drive participation for Drive participation for off promotions / digital platform activity (e.g. interactive activity Grassroots, The Academy)This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  24. 24. SOCIAL D.N.A (WHAT CAN WE CHAT ABOUT) BRAND, PRODUCT, FUCNTIONALITY SOCIAL, CULTURAL, TOPICALQ “WHAT INTERESTS CUSTOMERS ABOUT YOUR BRAND...THE BENEFIT IT GIVES THEM RIGHT?” Q “HOW DOES YOUR BRAND CHARACTER (SOCIAL MEDIA CULTURAL/ PROPOSITION) ALLOW YOU TO COMMENT ON RELEVANT TOPICAL THEMES?” ON PLATFORM OFF PLATFORMQ “DO YOU HAVE ON-FACEBOOK EVENTSCOMMUNITY)? TO TALK ABOUT (GIVING VALUE BACK TO YOUR ACROSS THE YEAR Q “DO YOUVALUE BACK TO YOUR COMMUNITY)?YEAR TO TALK ABOUT (GIVING HAVE OFFLINE EVENTS ACROSS THE This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  25. 25. TOOLS TO PLAY WITHThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  26. 26. TOOL: GOOGLE ANALYTICSWHAT IT IS:A FREE, EASY TO USE TRACKING TOOL THAT LETS YOU SEE EXACTLY WHAT IS HAPPENING ON YOUR WEBSITE ANDWHAT IS DRIVING PEOPLE THEREHOMEWORKTO SEE IF YOU HAVE IT ALREADY SET UP BY EITHER ASKING I.T. ORGOING TO YOUR HOME PAGE, RIGHT CLICKING, SELECTING ʻVIEWPAGE SOURCEʼ AND SCROLL TO THE BOTTOM OF THE HTML LOOKINGFOR THIS RIGHT AT THE BOTTOM"google-analytics.com/ga.jsIF IT IS THERE, GREAT, IF NOT GET SET UP!*YOUʼLL NEED A GOOGLE ACCOUNT BTWIF YOU ARE SET UP, HAVE A PLAY AND READ SOME OF THIShttp://www.google.com.au/analytics/learn/setupchecklist.html This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  27. 27. TOOLS: FACEBOOK INSIGHTSWHAT IT IS:A BACKEND TOOL THAT HELPS YOU GAGUE THE PERFORMANCE OF YOUR FACEBOOK PAGES AND PAGE ACTIVITYHOMEWORKIF YOU HAVE A FACEBOOK PAGE GO HERE (SEE ALL):IN THE NEXT SESSION WE WILL BE COVERING THIS TOOL IN DETAIL BUT WEENCOURAGE YOU TO HAVE A BROWSE AROUND THIS TOOL TO FAMILIARISEYOURSELF PRIOR (IT’LL HELP)IF YOU ARE SET UP, HAVE A PLAY AND READ SOME OF THIS (LOTS OF INFO)https://www.facebook.com/help/search/?q=insights This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  28. 28. AND LASTLY... This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  29. 29. Brand: Unlocking social potential Name: SOCIAL MEDIA PROPOSITION (YOUR NICHE / OFFER / WHY) SOCIAL INSIGHTS & BEHAVIOUR (WHO LOVES YOU AND WHY) Who are my main customers (gender, age, income, location)? How does my product or service deliver? What do they do online (behaviour: sharing, liking, questions, comments)? Why does my product or service make a difference to people? What is their mindset and how do they interact with people/friends and family? What dream am I ultimately selling? DON’T FORGET TO FILL THIS IN! What insights can I summarise from all the above and how can I use these to communicate a relevant message all fans get value from? ROLE OF PLATFORM (WHAT CHANNELS FEEL RIGHT) SCAN & SEND IT TO: SOCIAL D.N.A (WHAT CAN WE CHAT ABOUT) carly.o@theconscience.org What are the conversations happening (Facebook, Linkedin, Twitter, Pinterest etc… check you might be surprised) What interests cutovers about your brand… the benefit it gives them? Based on your social media proposition and brand which environments feel right? How does your brand character (social media proposition) allow you to comment on relevant cultural/topical themes? What are your competitors doing? Do you have on-Facebook events across the year to talk about? What is the role for your brand in each of these channels? Do you have offline-Facebook events across the year to talk about? What value can your brand bring to the table in each of these environments? and we can have a chat ;) TOOLS POINTS TO DISCUSS FURTHER Contact carly.o@theconscience.org to redeem your complimentary sessionThis digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  30. 30. Clare Robson@thespicetales Alex Weetch @weetchus Tom Phillips @victom Thank you
  31. 31. TCO Standard Terms 01: Appointment and Terms. The Client appoints TCO Pty Ltd ABN 69 125 933 637 (ʻTCOʼ) as consultant to provide the services set out in each estimate agreed between TCO and the Client (ʻServicesʼ). 02: Services. In consideration of the payment of the fees set out in an estimate or as agreed between TCO and client p-lus GST (ʻFeesʼ) TCO will provide the Services. TCO will abide by any reasonable directions given by the Client with respect to the manner of delivery of the Services. 03: Fees. TCO will provide a tax invoice to the Client for the Fees according to the payments set out in an estimate or if no estimate as agreed between TCO and Client. Fees payable 60% of estimate on engagement and prior to commencement of work and remainder is payable on delivery of the product of the Services provided under this Agreement. TCO shall be entitled to charge interest at the rate of 2% p.a. calculated daily on any overdue Fees. The Fees may be reviewed by TCO if the scope of the project changes and the Client will be given notice of any increase in the Fees. 04: Expenses. In addition to the Fees the Client will reimburse TCO the actual costs of disbursements reasonably incurred by TCO in carrying out the Services. Expenses are subject to prior approval by the Client. 05: Intellectual Property. Intellectual Property contributed by Client will remain owned by Client. Upon completion of the Services and final payment of all Fees TCO agrees to provide a royalty free perpetual license to the Client of all intellectual property rights created by TCO in connection with the provision of the Services for use by the Client for the purposes of the Project. TCO shall retain all Masters, rushes and other preparatory material and client (or third parties) will not be entitled to such originals, although client may request duplicate Masters to be provided at additional fees. Third party intellectual property will remain owned by such third parties, and Client appoints TCO as agent to procure any use of third party intellectual property in relation to the Project. 06: Assistance. The Client will give TCO, its employees and contractors all assistance reasonably requested by TCO to enable TCO to carry out the Services. 07: Employees. The Client will not, from the date of this Agreement to twelve months after completion of the provision of services by TCO, solicit, employ or contract any employee or contractor of TCO. The Client agrees that if it employs or engages any person directly, contrary to this clause it shall be liable to pay to TCO liquidated damages in a once off amount equal to 30% of such personʼs annual salary or annualised contracted amount (if a contractor) at the time of departing TCO even if they have been employed or contracted by another organisation after departing TCO and prior to being engaged or employed by the Client.This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  32. 32. TCO Standard Terms 08: Confidentiality. Each party shall treat as confidential all information which comes into its possession, pursuant to or as a result of or in the performance of this Agreement, whether such information relates to the business, sales, marketing or technical operations of the other Party or the clientele of the other Party or otherwise. Neither Party shall, without the written permission of the other, disclose such confidential information to a third party. 09: Warranties. Except as set out herein all implied conditions, warranties and rights are excluded from this Agreement. Where the Trade Practices Act 1974 or other laws imply conditions or warranties or give other rights in respect of this Agreement, TCOʼs liability for any breach of such a condition, warranty or right will (but only to the extent permitted by law) be limited: (a) in the case of goods supplied, to the replacement or repair of the goods or the supply of equivalent goods, the payment of the cost of repairing or replacing the goods or of acquiring equivalent goods; (b) in the case of services supplied, to the supplying of the services again or the payment of the reasonable cost of having the services supplied again. 10: Liability. TCO will not be liable to the Client or any persons claiming under it in contract, tort or otherwise for or in respect of any direct, indirect, or consequential loss, damage, expense or injury suffered by the Client or any other person arising out of or relating to this Agreement or any delay, non‑performance or error in information supplied to the Client by TCO in connection with this Agreement or any services provided. Without limiting the foregoing, TCO shall have no liability for circumstances beyond its control, including without limitation fire, theft, strike, lockout, force majeure, act of god, or act of terror. 11: Cancellation. In the event that Client cancels an event at which the Services are to be performed by TCO then TCO shall be entitled to charge the Client, as a genuine pre-estimate of TCOʼs loss, the greater of the percentage of the Fees set out in the table below, and the amount of the budget relevant to the Services performed by TCO to the point of cancellation: Notice period Minimum % Fees 24 hours or less 50% 48 Hours or less 35% Greater than 48 Hours 25%This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.
  33. 33. TCO Standard Terms 12: Termination. Either Party may terminate this agreement by giving the other Party thirty (30) days written notice, or the parties may mutually agree in writing to a shorter notice period. This agreement will automatically terminate if: the Client enters into an arrangement or composition with creditors; an application is made for the appointment of a liquidator, controller, administrator, official manager, receiver and manager or similar officer or any of them is appointed; an event happens which would allow a court to wind the Client up; the Client ceases to carry on business or is unable to pay its debts; or the Client materially breaches this agreement and does not remedy the breach with fourteen (14) days of receiving notice from TCO to rectify the breach or the breach is incapable of being remedied. 13: If this agreement is terminated for any reason the Client shall immediately pay to TCO any part of the Fees which has accrued prior to the termination but has not been paid, including works performed but not yet invoiced. Upon payment TCO shall deliver to the Client all books, records, plans, papers, models and information of any kind relating to the Services which are the property of the Client. 14: The proper law of this agreement is the law of New South Wales. The parties submit to the jurisdiction of courts in New South Wales. 15: Definitions. In this agreement, capitalised words shall have the meanings ascribed to them in the Schedule unless the context otherwise requires. Headings and bold print have been included for ease of reference. This agreement shall not be construed or interpreted by reference to such headings, sub-headings, bold print or capitals. 16: The Client does not need to sign these terms to accept them, and instructing TCO to continue work will be deemed acceptance of these terms. 17: This agreement contains the entire agreement between the parties and supersedes all previous correspondence and negotiations concerning the Services. This agreement is the primary agreement between the parties in relation to the Services and will be paramount to any terms attached to any purchase order, service request or other engagement terms provided to TCO whether before or after the execution of this agreement by either party. This agreement may only be varied by TCO executing a document explicitly using the words ʻThis agreement varies TCOʼs Standard Termsʼ.This digital file / document contains confidential information and has been prepared for discussion purposes only.  TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.

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