ICF Canoe Slalom World Championships
September 2014

Partnership Concept
ICF Canoe Slalom World
Championships
September 17-21, 2014
Adventure Sports Center International
McHenry MD, USA
• Largest...
A Competition

4 days of world championship
whitewater competition!
An Event

12 weeks of mountain fun and
outdoor activit...
Why Partner with
The World Championships 2014?
The Destination
•

Annual visitors in excess of 1.2 million

•

50,000 annu...
Why Partner with
The World Championships 2014?
The Sport
•

Olympic Sport

•

U.S. in Top 20 of Countries involved with Ca...
Why Partner with
The World Championships 2014?
The Broadcast & Social Media
•

32 Million viewers followed Beijing
Olympic...
Why Partner with
The World Championships 2014?
Event & Facility
•

8-10K Spectators over the course
of competition.

•

12...
Paddlesports: By the Numbers
Fans & Participants are broad and diverse
• Young affluent men/women with 56% men and 44% wom...
2014 Partnership Opportunity
Marketing
Rights
TV Media &
Integration

Hospitality

Athlete
Participation

WORLD
CHAMPIONSH...
Deep Creek 2014 – ICF Canoe Slalom World Championships

TELEVISION & STRATEGIC SPONSORSHIP TIERS
TITLE
SPONSORSHIP
DC 2014...
Deep Creek 2014 – ICF Canoe Slalom World Championships
REGIONAL & LOCAL SPONSORSHIP TIERS & INVESTMENT:
WHITEWATER
CLASS V...
Deep Creek 2014 – ICF Canoe Slalom World Championships

TITLE SPONSOR OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/14
$...
Deep Creek 2014 – ICF Canoe Slalom World Championships

PRESENTING SPONSOR OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30...
Deep Creek 2014 – ICF Canoe Slalom World Championships

OFFICIAL SPONSOR OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30/1...
Deep Creek 2014 – ICF Canoe Slalom World Championships

SUPPORTING SPONSER OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30...
Deep Creek 2014 – ICF Canoe Slalom World Championships

SUPPORTING SPONSER OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30...
Deep Creek 2014 – ICF Canoe Slalom World Championships

SUPPORTING SPONSER OF DC 2014
TERM: 7 Months
FLIGHT: 3/1/14 – 9/30...
DEEP CREEK 2014
ICF Canoe Slalom World Championships
Please contact Deep Creek 2014 for more information
www.deepcreek2014...
The 2014 Whitewater World Championships by Deep Creek 2014
The 2014 Whitewater World Championships by Deep Creek 2014
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The 2014 Whitewater World Championships by Deep Creek 2014

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The ICF Canoe Slalom World Championships represent a gathering of over 40 nations vying for the title of World Champion of this Olympic sport.
The event offers advertisers and sponsors an amazing platform for brand and product exposure from now through the event in September 18-21, 2014.
* Largest inbound sporting event to the United States in 2014
* International broadcast to over 11 markets in Europe reaching 21.5 million viewers
* NBC Sports coverage reaching a potential 80 million households
* 40,000 spectators from key markets of Washington, DC, Baltimore, MD and Pittsburgh, PA converging on Deep Creek Lake, MD for the event and World Championship Summer.
* Onsite exposure and activation

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The 2014 Whitewater World Championships by Deep Creek 2014

  1. 1. ICF Canoe Slalom World Championships September 2014 Partnership Concept
  2. 2. ICF Canoe Slalom World Championships September 17-21, 2014 Adventure Sports Center International McHenry MD, USA • Largest 2014 Inbound Sporting Event in the United States • 35 Countries and over 800+ athletes & team support staff • TV Exposure via NBC Sports Network & Live International Broadcast - Estimated 21.5 MILLION VIEWERS WORLDWIDE • 40,000+ spectators to visit during July – Oct 2014/8-10K at the competition • $20M economic impact for the tri-state regions of MD, WV & Penn. • Olympic Sport with broad consumer reach and participation 3
  3. 3. A Competition 4 days of world championship whitewater competition! An Event 12 weeks of mountain fun and outdoor activities & events as part of The World Championship Summer! An Ongoing Legacy A 5 year vision of Outdoor Recreation & Adventure Sports for Garrett County & The Region!
  4. 4. Why Partner with The World Championships 2014? The Destination • Annual visitors in excess of 1.2 million • 50,000 annual visitors to Adventure Sports Center International • 20-50,000 attendees to the World Championship Summer • 195,000 Average annual number of skiers at WISP • Heavy Family Orientation • 79% visitation from three key markets: Baltimore/Washington DC/Pittsburgh • 19,000 DAILY traffic/car counts on I-68 at McHenry exit • The United States Epicenter of Adventure Sports • Only region in U.S. to ever host Whitewater World Championships…. Twice! (1989 & 2014) 6
  5. 5. Why Partner with The World Championships 2014? The Sport • Olympic Sport • U.S. in Top 20 of Countries involved with Canoe Slalom. • 200 International Events per year • 2 Million Facebook Impressions during 2013 World Championships • 160 International Whitewater Federations • More than 6% of Americans participate annually in paddlesports (e.g. kayaking, canoeing, rafting, etc.), totaling over 19+ million people 7
  6. 6. Why Partner with The World Championships 2014? The Broadcast & Social Media • 32 Million viewers followed Beijing Olympics Broadcast • 40 million viewers total during 2013 season and World Cup • Live feeds growing from 12 in 2011 to 18 in 2013 • 752 hours broadcast during London 2012 Olympics • NBC Sports Reaches 80M Households nationwide • Over 33,000 FB fans • 4,800 Followers on Twitter 8
  7. 7. Why Partner with The World Championships 2014? Event & Facility • 8-10K Spectators over the course of competition. • 12 weeks of events and activities leading up to the World Championships • World’s Only Mountain top whitewater course • Access to Facility for Corporate functions • Access to athletes for promotional opportunities • 20M in economic impact to the MD/WV/PA region 9
  8. 8. Paddlesports: By the Numbers Fans & Participants are broad and diverse • Young affluent men/women with 56% men and 44% women • 50% of all Kayak purchases are made by women • Average HH Income is $104K+ annually Reach & Speak to: • The “Changing Point” -- 25% Millennials ages 16-24 • The “Loyalists” -- 21% ages 25-34 • Those with “Spending Power” -- 35% ages 35-49 • The “Educated” -- 30% College Graduate and 21% Post Graduate 10
  9. 9. 2014 Partnership Opportunity Marketing Rights TV Media & Integration Hospitality Athlete Participation WORLD CHAMPIONSHIPS SEPT 2014 Digital: Social & Mobile Event Branding Market Activation Promotion 11
  10. 10. Deep Creek 2014 – ICF Canoe Slalom World Championships TELEVISION & STRATEGIC SPONSORSHIP TIERS TITLE SPONSORSHIP DC 2014 INVESTMENT $800K PRESENTING SPONSOR DC 2014 INVESTMENT $400K OFFICIAL SPONSOR DC 2014 INVESTMENT $200K Exclusive and Official Sponsor Status Presenting Sponsor Status Broadcast Media Exposure Co-Presenting Sponsor Status Digital Media Exposure Broadcast Media Exposure Social Media Exposure Digital Media Exposure VIP Hospitality and Tickets Social Media Exposure DCL 2014 On Site Assets & Activation VIP Hospitality and Tickets Broadcast Media Exposure Digital Media Exposure Social Media Exposure VIP Hospitality and Tickets DCL 2014 On Site Assets & Activation DCL 2014 On Site Assets & Activation 12
  11. 11. Deep Creek 2014 – ICF Canoe Slalom World Championships REGIONAL & LOCAL SPONSORSHIP TIERS & INVESTMENT: WHITEWATER CLASS V SPONSORSHIP DC 2014 Starting at $25K WHITEWATER CLASS IV SPONSORSHIP DC 2014 Starting at $10K WHITEWATER CLASS III SPONSORSHIP DC 2014 Starting at $5K Web & Print Media Exposure Web Exposure Web Exposure Social Media Exposure Social Media Exposure DCL 2014 On Site Assets & Activation DCL 2014 On Site Assets & Activation Tent & Signage in Exposition area General Admission Tickets for distribution Jumbotron Impressions Daily Social Media Exposure DCL 2014 On Site Assets & Activation Tentage in Expo Area General Admission Tickets for distribution Official Gear & Cobranding Licensing General Admission Tickets for distribution 13
  12. 12. Deep Creek 2014 – ICF Canoe Slalom World Championships TITLE SPONSOR OF DC 2014 TERM: 7 Months FLIGHT: 3/1/14 – 9/30/14 $800K Integrated Partnership Overview: Exclusive and Official Sponsor Status Broadcast Media Exposure Digital Media Exposure Social Media Exposure VIP Hospitality and Tickets DCL 2014 On Site Assets & Activation Exclusive and Official Sponsor Status Product Category Official & Exclusive Status Leverage DC 2014 IP / Logos for branding use, merchandise & program marketing materials Sponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials and events Broadcast Media Exposure on NBC SPORTS Sponsor logo and tagline in DCL 2014 show open; accompanies DCL 2014 graphics Four (4) :30s in show (assume 1 hour show) Two (2) billboard (open/close) featuring customized messaging, animated logo/visual Three (3) on-air features showcasing product and brand messaging Digital Media Exposure Custom produced video feature, intros Sponsor brand & promoted on DCL & ICF websites Twelve (12) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins Online Countdown Clock ownership to reinforce ASCI Visitor’s Center Countdown Clock Pre-roll media exposure Social Media Exposure Facebook alerts both on ICF and USACK home pages DCL 2014 You Tube Channel & DCL 2014 App Exposure VIP Hospitality & Tickets Sponsor to receive twenty (20) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) and 100 general admission tickets Sponsor Reception for 10 Sponsor logo to be displayed prominently on all “Ticket Backs” On site lodging in mountain top house (capacity 10) DCL 2014 On Site Assets & Activation 1 Framed Commemorative poster signed by World Champion 20x20 space for brand display, fan interaction, sweeps registration and interactive elements Permanent signage at ASCI for 3 years 10 ASCI Passes for use on the course and/or for corporate events 10 Official Gear Packages co branded with your company and DC2014 Full page 4-color ad in DCL 2014 Event Program On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.) 14
  13. 13. Deep Creek 2014 – ICF Canoe Slalom World Championships PRESENTING SPONSOR OF DC 2014 TERM: 7 Months FLIGHT: 3/1/14 – 9/30/14 $400K Integrated Partnership Overview: Presenting Sponsor Status Broadcast Media Exposure Digital Media Exposure Social Media Exposure VIP Hospitality and Tickets DCL 2014 On Site Assets & Activation Presenting Sponsor Status Official Product Category Status Leverage DCL 2014 IP / Logos for branding use, merchandise & program marketing materials Sponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials and events Broadcast Media Exposure on NBC SPORTS Sponsor logo in DCL 2014 show open Three (3) :30s in show (assume 1 hour show) One (1) billboard (open) featuring customized messaging, animated logo/visual Digital Media Exposure Sponsor brand promoted on DCL & ICF websites Six (6) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins Pre-roll media exposure Social Media Exposure Facebook alerts both on ICF and USACK home pages DCL 2014 You Tube Channel & DCL 2014 App Exposure VIP Hospitality & Tickets Sponsor to receive ten (10) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) & 75 General Admission tickets Sponsor Reception for 6 On site lodging in mountain top house (capacity 6) DCL 2014 On Site Assets & Activation 10x10 space for brand display, fan interaction and interactive elements Permanent signage at ASCI for 3 years 1/2 page color ad in DCL 2014 Event Program 1 Framed Commemorative Poster signed by World Champion 6 Official Gear Packages co branded with your company and DC2014 6 ASCI Passes for use on the course and/or for corporate events On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.) :30 spot to air TBD# times on Jumbo-Tron(s) positioned on course 15
  14. 14. Deep Creek 2014 – ICF Canoe Slalom World Championships OFFICIAL SPONSOR OF DC 2014 TERM: 7 Months FLIGHT: 3/1/14 – 9/30/14 $200K Integrated Partnership Overview: Official Sponsor Status Broadcast Media Exposure Digital Media Exposure Social Media Exposure VIP Hospitality and Tickets DCL 2014 On Site Assets & Activation Official Sponsor Status Official Product Category Status Leverage DCL 2014 IP / Logos for branding use, merchandise & program marketing materials Sponsor included in all DCL-generated event promotion ICF & USACK print/digital advertising, radio, press materials and events Broadcast Media Exposure on NBC SPORTS Sponsor logo in DCL 2014 show open Two (2) :30s in show (assume 1 hour show) One (1) billboard (close) featuring customized messaging, animated logo/visual Digital Media Exposure Sponsor brand promoted on DCL & ICF websites Four (4) DCL 2014 Home Page Takeover to include Leaderboard and Custom Skins Pre-roll media exposure Social Media Exposure Facebook alerts both on ICF and USACK home pages DCL 2014 You Tube Channel & DCL 2014 App Exposure VIP Hospitality & Tickets Sponsor to receive six (6) VIP tickets to DCL 2014 (DCL VIP Pavilion Island) & 50 General Admission Tickets Sponsor Reception for 6 DCL 2014 On Site Assets & Activation 10x10 space for brand display, fan interaction and interactive elements 1/2 page color ad in DCL 2014 Event Program 6 ASCI Passes for use on the course and/or for corporate events 6 Official Gear Packages co branded with your company and DC2014 On Course Signage positioning (e.g. finish line dasher boards, finish line, VIP entrance, etc.) 16 :30 spot to air TBD# times on Jumbo-Tron(s) positioned on course
  15. 15. Deep Creek 2014 – ICF Canoe Slalom World Championships SUPPORTING SPONSER OF DC 2014 TERM: 7 Months FLIGHT: 3/1/14 – 9/30/14 Starting at $25K Web & Print Media Exposure Jumbotron Impressions Daily Social Media Exposure DC 2014 On Site Assets & Activation Exposition Tentage Official Gear & Co-branding Licensing General Admission Tickets for distribution Supporting Sponsor Status Leverage DC 2014 Logos for branding use, merchandise & program marketing materials Sponsor included in select DC 2014-generated event promotion print/digital advertising, radio, press materials and events Digital Media Exposure Sponsor brand promoted on DC 2014 website Social Media Exposure Facebook alerts on DC 2014 Press Release and photo session at Signing with DC 2014 DC 2014 You Tube Channel presentation/snippett VIP Hospitality & Tickets Sponsor to receive six (6) VIP tickets to Opening Ceremony & Sponsor Reception 6 VIP Seating at Medals Ceremonies Official gear for up to 6 people Included 50 General Admission tickets DC 2014 On Site Assets & Activation 10x10 space for brand display, fan interaction and interactive elements 1/4 page color ad in DCL 2014 Event Program Inclusion in Flag Procession 6 ASCI Passes for use on the course and/or for corporate events Premium Location Signage including course barriers :30 spot to air TBD# times on Jumbo-Tron(s) positioned on course Official DC2014 sponsor display and/or poster for display at business 17
  16. 16. Deep Creek 2014 – ICF Canoe Slalom World Championships SUPPORTING SPONSER OF DC 2014 TERM: 7 Months FLIGHT: 3/1/14 – 9/30/14 Starting at $10K Web & Print Media Exposure Social Media Exposure DC 2014 On Site Assets & Activation Exposition Tentage General Admission Tickets for distribution Supporting Sponsor Status Leverage DC 2014 Logos for branding use, merchandise & program marketing materials Sponsor included in select DC 2014-generated event promotion print/digital advertising, radio, press materials and events Digital Media Exposure Sponsor brand promoted on DC 2014 website Social Media Exposure Facebook alerts on DC 2014 Press Release and photo session at Signing with DC 2014 VIP Hospitality & Tickets Sponsor to receive six (6) VIP tickets to Opening Ceremony & Sponsor Reception 6 VIP Seating at Medals Ceremonies Official gear for up to 6 people Included 50 General Admission tickets DC 2014 On Site Assets & Activation 10x10 space for brand display, fan interaction and interactive elements 1/8 page color ad in DCL 2014 Event Program Inclusion in Flag Procession Festival and General Venue Signage Official DC2014 sponsor display and/or poster for display at business 18
  17. 17. Deep Creek 2014 – ICF Canoe Slalom World Championships SUPPORTING SPONSER OF DC 2014 TERM: 7 Months FLIGHT: 3/1/14 – 9/30/14 Starting at $5K Web & Print Media Exposure Social Media Exposure DC 2014 On Site Assets & Activation Exposition Tentage General Admission Tickets for distribution Supporting Sponsor Status Leverage DC 2014 Logos for branding use, merchandise & program marketing materials Sponsor included in select DC 2014-generated event promotion print/digital advertising, radio, press materials and events Digital Media Exposure Sponsor brand promoted on DC 2014 website Social Media Exposure Facebook alerts on DC 2014 Press Release and photo session at Signing with DC 2014 VIP Hospitality & Tickets Included 25 General Admission tickets DC 2014 On Site Assets & Activation 10x10 space for brand display, fan interaction and interactive elements 1/8 page color ad in DCL 2014 Event Program Inclusion in Flag Procession Festival and General Venue Signage Official DC2014 sponsor display and/or poster for display at business 19
  18. 18. DEEP CREEK 2014 ICF Canoe Slalom World Championships Please contact Deep Creek 2014 for more information www.deepcreek2014.com USA Telephone: 0+1 301 387 3700 email: info@deepcreek2014.com We look forward to partnering with you! 20

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