Website Presentation


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Short Version of 1 day seminar about building a website!

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  • I would like to thank you, Eastern Chapter PAAK Members and welcome you to the world wide web and your real estate.
  • First I will begin by introducing myself and my company and then we will get down and dirty with websites.
  • My name is Jason Culbertson and I am the owner of The Culbertson Organization, LLC. I have been a web designer since 2000. I volunteer in the local community as well giving my time as a board member for Big Brothers Big Sisters of Miami County as well as being a big brother. We also donate our time to the Miami County Historical and Genealogy Museum to help preserve the history of Miami County. Our company has been in the business of small business services since January of 2000. When I conceived the idea for this company I was surrounded by small business owners who were struggling to make ends meet and had great expertise in the field they were in but no expertise on how to successfully run a business. Our slogan is “No matter which direction you or your business is headed, we can help make it successful.”
  • We are a home business, based in Paola Kansas, however we are a nationwide wide business with current and previous customers in Minnesota, Colorado, California, Florida and of course here in the Kansas City area. We are proud to offer services such as Custom Built Websites, Brand Management, Logo Creation, Graphic Design, SEO, Business Coaching and so much more..
  • We cater to the entrepreneurs in the first phases of their new ventures up to small businesses with an average of 25 or fewer employees. When beginning our business we researched and found that according to the US Small Business Administration that “Roughly 50% of all small businesses fail within the first five years.” In our opinion that is from the lack of resources, affordable service providers and the knowledge to keep them moving in the right direction, towards success.
  • In this section we will discuss the Functionality and Benefits of having a properly built website.
  • The first question I always get asked when I approach someone about their web presence is, “What do I do with a website?” of course the second question is “how much is it going to cost me?” But we will answer that one much later. Business presence is obviously the number one reason for having a website but there is a certain way to do it. That is why I am here today to give you some insight into how to properly create a website.
  • Marketing & Advertising is one of the most important features of your website. This is the part of your website that speaks to the masses. Marketing is the foundation of your website.
  • Brand management on your site just like all of our your other promotional material is very important. Companies should start recognizing your brand so that they know when it is truly something that has to do with your company.
  • Your website can give you credibility if designed and constructed properly. Credibility on the web can establish Your website is your potential clients 24/7/365 company information source. They can read up and research your company and what you have to offer before and after your regular business hours. Think of your website as a salesperson working around the clock. Your website should evoke emotions. The emotion to buy, the emotion to consult and the emotion
  • In this section we will discuss website layouts and Benefits of having a properly looking website.
  • In this section we will discuss what website pages to include and why?
  • NSA = (National Society of Accountants)PAAK = Public Accountants Association of KansasAICPA = American Institute of Certified Public AccountantsNSTP = National Society of Tax ProfessionalsFPA = Financial Planning Association
  • In this section we will discuss the importance of website content.
  • In this section we will discuss the importance of website content.
  • In this section we will discuss the importance of website content.
  • In this section we will discuss the importance of website content.
  • In this section we will discuss the importance of website content.
  • I would like to thank you, Eastern Chapter PAAK Members and welcome you to the world wide web and your real estate.
  • Website Presentation

    1. 1. WelcomeCurrent & Future Website Owners<br />The World Wide Web<br />& <br />Your Real Estate <br />
    2. 2. Introduction<br />
    3. 3. Who Am I?<br /> Jason J. Culbertson<br /> Owner<br /> Web Designer Since 2000<br /> The Culbertson Organization, LLC<br /> Serving Small Businesses Since 2000<br /> Small Business Services<br />Who Are We?<br />
    4. 4. Where we operate?<br />Paola, KS<br />Home Based<br />What We Do?<br />Custom Built Web Design<br />Brand Management<br />Marketing<br />Logo Creation <br />Graphic & Multimedia Design<br />SEO (Search Engine Optimization)<br />Business Coaching<br />And Much More…<br />
    5. 5. Who we provide services to?<br />Small Businesses<br />Entrepreneurs<br />Why them?<br />Entrepreneurs & Small Business<br />Need our help the most and yours too!<br />
    6. 6. Website Functions<br />
    7. 7. What to do with a website?<br />Business Presence<br />Marketing<br />Branding<br />Credibility<br />24/7/365 Company Informational Source<br />Evoke Emotion<br />WWW…<br />
    8. 8. Website Marketing?<br />Marketing… According to the AMA<br />American Marketing Association states…<br />Marketing:   <br />“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)”<br />
    9. 9. Brand Management on you site!<br />
    10. 10. What to do with a website?<br />Business Presence<br />Marketing<br />Branding<br />Credibility<br />24/7/365 Company Informational Source<br />Evoke Emotion<br />WWW…<br />
    11. 11. Website Layout<br />
    12. 12. Keys to a great layout!<br />Color<br />Appeal to YOUR client base<br />Compare to your competitor<br />Uniqueness<br />Emotions<br />Template vs. Custom<br />Good Graphics<br />Branding<br />
    13. 13. Website Pages<br />
    14. 14. Website Pages, the Ins & Outs!<br />The Fabulous Five Foundations<br />What else should I include?<br />Who are you affiliated with?<br />Specialty pages to consider!<br />What to leave out!<br />And the Why?<br />
    15. 15. The Fabulous Five Foundations?<br />The five pages not to leave out:<br />Home<br />About <br />Services<br />Affiliations<br />Contact<br />
    16. 16. What else should I include?<br /><ul><li>Under About Company
    17. 17. Philosophy
    18. 18. Goals
    19. 19. Company News
    20. 20. Staff
    21. 21. Owner/Founder
    22. 22. Under Services
    23. 23. Accounting
    24. 24. Bookkeeping
    25. 25. Month End
    26. 26. Understanding Reports</li></li></ul><li>Who are you Affiliated with?<br />NSA<br />PAAK <br />AICPA <br />QUICKBOOKS PROADVISOR<br />NSTP<br />FPA<br />
    27. 27. Specialty pages to consider<br /><ul><li>Payroll
    28. 28. QuickBooks Certified
    29. 29. Tax Preparation
    30. 30. Incorporating
    31. 31. Personal Services
    32. 32. IRS Links
    33. 33. Ideal Client Page
    34. 34. Auditing
    35. 35. Q&A’s Page</li></li></ul><li>Any pages to leave out<br /><ul><li>Family Page
    36. 36. Office Views
    37. 37. Personal Pages
    38. 38. Other Business Ventures</li></li></ul><li>Website Content<br />
    39. 39. Key Factors in Website Content!<br />Thoroughness<br />More = Better<br />Writing Articles<br />Be the Industry Leader<br />Q & A’s Page<br />Client Talk<br />Emotions<br />Brand<br />Confidentiality<br />
    40. 40. SEO <br />
    41. 41. Search Engine Optimization!<br />What is it?<br />Effectiveness?<br />Submitting to Search Engines<br />Keywords<br />Target Audience<br />Articles<br />Blogging<br />Branding<br />
    42. 42. Social Networking <br />
    43. 43. Social Networking!<br />What is it?<br />Where you can do it?<br />Who to network with?<br />When can you social network?<br />How it can help?<br />Link to your site from Social sites!<br />Keep the branding going!<br />FREE is the Key!<br />
    44. 44. FREE is the Key!<br />Facebook<br />MySpace<br />LinkedIn<br />Ryze<br />Twitter<br />Plaxo<br />Xing<br />Xanga<br />Naymz<br />Xing<br />Konnects<br />Squidoo<br />Ecademy<br />Ojeez<br />Digg<br />BizNik<br />Hub Pages<br />And more…<br />
    45. 45. Website Analytics<br />
    46. 46. Website Analytics!<br />Hits vs. Unique Hits<br />Location, Location, Location<br />Target Audience<br />Keyword Tracking<br />Cost of Marketing<br />Location on the Search Engine<br />Evaluation Tips<br />
    47. 47. Evaluation Tips!<br />Look at the data.<br />Check the keywords<br />WWYCS <br />(What Would Your Customer Search)<br />
    48. 48. Cost Analysis<br />
    49. 49. Cost Analysis!<br />Average Cost!<br />How to evaluate it?<br />Interview a few Website Designers!<br />Research on your own!<br />Take Emotions out of the Equation!<br />
    50. 50. Website Time Frames<br />
    51. 51. Thank You!<br />Questions<br />& <br />Answers<br />The Culbertson Organization, LLC<br />PO Box 233<br />913.538.7549<br /><br />