Different Approach in Cluster Strategy in Iceland
Hákon Gunnarsson
Breakout Session: Strategic desing thinking – cluster s...
Hákon Gunnarsson
Education
1996 Cand.merc. (M.Sc.), Copenhagen Business School
1986 Cand.oecon, University of Iceland
Care...
Can Iceland be the Houston of
Geothermal?
ddddddddddddddddddddd
SCANDINAVIA – Total population 26 million
Iceland is 1,3 % of the whole area
Iceland geothermal
Icel...
February 2nd 2013
“Politicians from both right and
left could learn from the Nordic
countries”
Iceland is not invited to the party anymore
World Economic Forum Competitiveness Ranking 2012
-3 -4
-12 -14
-32
Finland Sw...
Michael Porter and Christian Ketels in Iceland
2 October 2006
Drivers of Iceland’s Competitiveness
- Key strengths in
infr...
Key Clusters in Iceland
Established ones Emerging ones
Specialty food
Specialty apparel
Tourism
Creative
industries (rock
...
Key Clusters in Iceland
Established ones Emerging ones
Geothermal
Specialty food
Specialty apparel
Tourism
Creative
indust...
How did this initiative started?
Net Primary Energy Use in Iceland, 1940-2011
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
...
Total current installed capacity: 10.954 MWe
Total potential capacity: 193.500 MWe
12
Indirect Geothermal Use: Current and...
Iceland Geothermal 2010 – 1 Nov 2010
Mobilizing the Icelandic Geothermal Cluster
Mapping and
Profiling
• October 2009 – June 2011
• Mapping and analysing of th...
Joint Efforts - July 2011 – Dec 2012
Source: Greenbook. Ketels, Lindquist, Sölvell 2003
Cluster
Expansion
Innovation
and
T...
Members of Iceland Geothermal
Iceland Geothermal Initiative 2013
Service agreement
BOARD
General Assembly
Cluster Management
11 members
• All major Ener...
Iceland Geothermal at Cross Roads
Mobilize the
cluster
Define a strategy
Execute priority
actions
2009 – 2012 2013 2014 - ...
Iceland Geothermal – Define a strategy
Mission
Knowledge
Vision
Communication Innovation
Houston of geothermal
Export products
Export servicesExport knowledge
Investment to leverage
expertise
Education and paten...
Funding of Clusters in Iceland
Iceland Geothermal cluster
[PERCENTA
GE]
8%
Industry Government
Traditional „cluster“ in Ic...
CASE – IESE Barcelona
Beinir hagsmunaaðilar Opinberir aðilar og
stoðþjónusta
Óbeinir hagsmunaaðilar
Ferðaþjónustan
Mjóeyri
AUSTFAR
Thank you
Iceland Geothermal
Welcomes you to IGC 2016
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TCI 2013 Different Approach in Cluster Strategy in Iceland

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By Hákon Gunnarsson, Iceland Geothermal Cluster Initiative, Iceland, presented at the 16th TCI Global Conference, Kolding 2013.

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  • Ladies and gentlemen,It is an honor to be invited to this honorable meeting – and it has been very interesting to listen to the speeches this morning. My name is Hákon Gunnarsson and I am the „cluster manager“ for the organisation „Iceland Geothermal Cluster Initiative“ – a collaboration that has been almost a 4 year in process. It all started when in the summer 2009 Professor Michael Porter and his principal associate from Harvard Business School – the German Dr. Christian Ketels agreed to work on the mapping of the Geothermal Cluster in Iceland and they presented their findings on a conference in Reykjavík in November 2010.
  • MichaelPorter kom hingað til lands árið 2006 og gerði greiningu á samkeppnishæfni Íslans ásamt sínum nánasta samstarfsmanni Dr. Christian Ketels. Þeir vöruðu okkur við sem frægt er orðið en við hlustuðum ekki. Hrunið varð ekki til þess að minnka áhuga MichaelPorter á Íslandi. Til að gera langa sögu stutta hefur hann fylgst afar vel með íslensku efnahagslífi síðan þá og komið hingað alls fjórum sinnum á sex árum.Það var árið 2009 sem hann féllst á, ásamt áðurnefndum Dr. Christian Ketels, að kortleggja hinn íslenska jarðvarmaklasa í samvinnu við Gekon. Skýrslan og þessi fyrirlestur fjallar um framvindu þeirrar vinnu, stöðuna í dag og hvert hún stefnir. Áður en lengra er haldið er þó rétt að rifja upp það lykilhugtak sem hér um ræðir, þ.e. Klasar.
  • Indirectuse.Hugepotentials – hugecapacity, hugegrowthpotentials.
  • Theresultfromthemappingwaspublishedin a conferenceonNovember 1st 2010. Everyoneagreeditwas a success.
  • This work has been going through some phases along the way. The first phase was the mapping of the cluster and choosing the projects the members of the cluster was willing to prioritese. The projects was of many kinds – but all had the aim to strengthen the infrastructure of the geothermal sector in Iceland. I can mention innovation and technical projects, redefining of the education in geothermal energy in Iceland, initiate a dialog between government and industry in the country and data collection, just to name a few. The participants in these projects are over 200 and they are coming from all the major players in the industry.
  • There are now approximately 50 members of the cluster cooperation – and all of those of importance are there included. There are 9 members of the board of the organization – the chairman being the legendary Mr Albert Albertsson, the deputy director of HS Orka.
  • TCI 2013 Different Approach in Cluster Strategy in Iceland

    1. 1. Different Approach in Cluster Strategy in Iceland Hákon Gunnarsson Breakout Session: Strategic desing thinking – cluster strategy 5 September 2013
    2. 2. Hákon Gunnarsson Education 1996 Cand.merc. (M.Sc.), Copenhagen Business School 1986 Cand.oecon, University of Iceland Career 2000-2008 Capacent – Head of Strategy 1997-1999 Iceland Alloys – CFO 1996-1998 Samsölubakarí – Managing director 1995-1997 Aflvaki hf., Investment Development Agency 1993-1995 World Championship Handball 1995 1987-1990 Icelandic Soccer Pools Managing director
    3. 3. Can Iceland be the Houston of Geothermal?
    4. 4. ddddddddddddddddddddd SCANDINAVIA – Total population 26 million Iceland is 1,3 % of the whole area Iceland geothermal Iceland: 0,3 m Norway: 5,0 m Denmark 5,6 m Sweden: 9,5 m Finland 5,4 m
    5. 5. February 2nd 2013 “Politicians from both right and left could learn from the Nordic countries”
    6. 6. Iceland is not invited to the party anymore World Economic Forum Competitiveness Ranking 2012 -3 -4 -12 -14 -32 Finland Sweden Denmark Norway Iceland
    7. 7. Michael Porter and Christian Ketels in Iceland 2 October 2006 Drivers of Iceland’s Competitiveness - Key strengths in infrastructure, basic skills, administrative capacity, and openness to competition. - Key weaknesses in the innovation environment, depth of clusters, and demand conditions Overheating economy • Iceland’s prosperity is ahead of its competitiveness
    8. 8. Key Clusters in Iceland Established ones Emerging ones Specialty food Specialty apparel Tourism Creative industries (rock music, video games etc. ) Life Science Fishing Products Energy intensive Metal Production
    9. 9. Key Clusters in Iceland Established ones Emerging ones Geothermal Specialty food Specialty apparel Tourism Creative industries (rock music, video games etc. ) Life Science Fishing Products Energy intensive Metal Production
    10. 10. How did this initiative started? Net Primary Energy Use in Iceland, 1940-2011 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1940 1950 1960 1970 1980 1990 2000 Coal Oil Geothermal Hydropower Peat Source: Natural Energy Authority of Iceland
    11. 11. Total current installed capacity: 10.954 MWe Total potential capacity: 193.500 MWe 12 Indirect Geothermal Use: Current and Potential Capacity • Only about 5% of potential capacity has been exploited • About 40% of unexploited global capacity is in Asia, and 20% in North America 4,100 43,000 0 16,100 174 14,000 3,900 74,300 640 9,000 1,060 4,200 575 4,300 Current installed capacity in region Potential capacity in region 510 28,600 Source: Islandsbanki, 2008 North America Central America South America Iceland Europe Africa Oceania Asia
    12. 12. Iceland Geothermal 2010 – 1 Nov 2010
    13. 13. Mobilizing the Icelandic Geothermal Cluster Mapping and Profiling • October 2009 – June 2011 • Mapping and analysing of the Icelandic Geothermal Cluster Joint Efforts • July 2011 – December 2012 • Joint efforts of the cluster initiative
    14. 14. Joint Efforts - July 2011 – Dec 2012 Source: Greenbook. Ketels, Lindquist, Sölvell 2003 Cluster Expansion Innovation and Technology Eductation and Training Commercial Cooperation Policy Action Research and Networking Iceland Geothermal Conference 2013 Dialogue with government on licencing processes Innovation - Maintainenance Startup Geothermal Energy Fund Innovation – Project Management State of the art project management program Data collection on the impact of geothermal energy Fund for education on renewable energy Seminars on bottom-up cluster strategy and management
    15. 15. Members of Iceland Geothermal
    16. 16. Iceland Geothermal Initiative 2013 Service agreement BOARD General Assembly Cluster Management 11 members • All major Energy companies • All major engineering companies • High level academians • CEO´s of Direct usage companies Cluster Expansion Innovation and Technology Eductation and Training Commercial Cooperation Policy Action Research and Networking
    17. 17. Iceland Geothermal at Cross Roads Mobilize the cluster Define a strategy Execute priority actions 2009 – 2012 2013 2014 - 2019 Mapping and Analyzing 2009-2011 Joint Efforts 2011-2012 Cluster Organisation founded 15 Feb 2013 IGC 2013 March 2013 Strategy Meeting June 2013 Bottom - Up Top - Down
    18. 18. Iceland Geothermal – Define a strategy Mission Knowledge Vision Communication Innovation
    19. 19. Houston of geothermal Export products Export servicesExport knowledge Investment to leverage expertise Education and patents Technical services Operational management • Equipment production is currently not significant • Lack of capital is a key constraint • Could provide expertise in evaluating projects to others • Educational offers exist but are so far not commercially viable • Iceland subscale in scientific research • Available knowledge is not codified • Solid capabilities and strong global network • Currently also low price level • Companies tend to lack size and capital to lead large projects • Solid practical experience • Relevant companies largely publicly-owned • Skills more technical than commercial Source: Michael Porter and Christian Ketels 2010
    20. 20. Funding of Clusters in Iceland Iceland Geothermal cluster [PERCENTA GE] 8% Industry Government Traditional „cluster“ in Iceland [PERCENTA GE] 100% Industry Government
    21. 21. CASE – IESE Barcelona
    22. 22. Beinir hagsmunaaðilar Opinberir aðilar og stoðþjónusta Óbeinir hagsmunaaðilar Ferðaþjónustan Mjóeyri AUSTFAR
    23. 23. Thank you Iceland Geothermal Welcomes you to IGC 2016
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