Your SlideShare is downloading. ×
0
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
TCI 2013 Strategy design at cluster and company level
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

TCI 2013 Strategy design at cluster and company level

197

Published on

By Carlos Tarrasón, Cluster Consulting, Brazil, presented at the 16th TCI Global Conference, Kolding 2013.

By Carlos Tarrasón, Cluster Consulting, Brazil, presented at the 16th TCI Global Conference, Kolding 2013.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
197
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Strategy design at cluster and company level Carlos Tarrasón Breakout Session: Strategic desing thinking – cluster strategy 5 September 2013
  • 2. 16th TCI Conference Track 2B Cluster Strategy Strategy design at cluster and company level 5th September 2013 Kolding, Denmark
  • 3. Who am I?
  • 4. What is strategy?
  • 5. How to develop a cluster strategy? And a company strategy?
  • 6. Understand the cluster and the market.. Example: Bakery cluster in Belo Horizonte
  • 7. .. and follow a methodology X 1. Define the business Y Z 2. Define the business segments W 3. Define attractiveness and choose one X 4. Define strategies and choose the best BA C
  • 8. 1. Define the business Bakery sector: Production and commercialization of flour-based food baked in an oven Bread CookiesCakes, Pastries, Pies
  • 9. 2. Define business segments Product Value chain Demand needs
  • 10. Bakery business segments FRESH (SHORT LIVE) NO FRESH (LONG LIFE) Whole sale B 2 B Retail B 2 C Industrial (preservatives) Artesan (par-baked)
  • 11. 3. Choose one segment Bargaining power of suppliers Bargaining power of buyers Rivalry Entry barriers Substitute products
  • 12. Which segment is better for the cluster? FRESH (SHORT LIFE) NO FRESH (LONG LIFE) Whole sale B 2 B Retail B 2 C Industrial (preservatives) Artesan (par-baked)
  • 13. And for a company? FRESH (SHORT LIFE) NO FRESH (LONG LIFE) Whole sale B 2 B Retail B 2 C Industrial (preservatives) Artesan (par-baked)
  • 14. 4. Choose your strategy BA C
  • 15. Main variables to compete in “Fresh Retail” - - Service + Quality Comom Gourmet Gastronomy Bread Bread + casual food Bread + Restaurant
  • 16. Strategies in “Fresh Retail” - - Service + QualityCommon Gourmet Gastronomy Bread Bread + casual food Bread + Restaurant Specialized Bakery Bakery and fresh casual Bakery and “café” Bakery and Chef Restaurant Regular bakery
  • 17. Cluster most suitable strategies - - Service + QualityComom Gourmet Gastronomy Bread Bread + casual food Bread + Restaurant Specialized Bakery Bakery and fresh casual Bakery and “café” Bakery and Chef Restaurant Regular bakery
  • 18. Different strategies = Different KSF  Quality  Product mix: bread, fresh food-service products  Productivity by volume  Efficient service  Quality & Identity  Product mix by consumption moment  Product mix: Special breads, ultra fresh food-service and gourmet products  Cross specialized production units  Differentiated service
  • 19. Innovation for differentiation has to happen at the different levels (cluster, companies, etc)
  • 20. Business models for the main strategies Food solutions Commercial To GO To STAY Indulgence Residential X X X X Own Outside High Med-Low What Where purchases Where consumes Production Income
  • 21. To innovate we have to pursue innovation and follow a methodology
  • 22. And understand the market references Empresas e instituições em São Paulo Empresas em RJEmpresas e instituições em San Francisco Empresas em Los Angeles
  • 23. Thanks to the institutions that support this work

×