TCI 2013 Strategic design partnerships for growth – Insights from the Danish cluster D2I

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By Thit Juul Madsen, Design2Innovate, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI 2013 Strategic design partnerships for growth – Insights from the Danish cluster D2I

  1. 1. Strategic design partnerships for growth – Insights from the Danish cluster D2I Thit Juul Madsen Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
  2. 2. 05.09.2013 Why design? Thit Juul Madsen Head of Design2innovate - The Danish Design Cluster
  3. 3. Who are we? D2i is a partnership between Kolding School of Design, The University of Southern Denmark, LEGO, Dong and Design City Kolding Design City Kolding Businesses S / M / L Spinderihallerne Innovation & design consultancies Kolding School of Design University of Southern Denmark Organizations Regional authorities
  4. 4. What we do... / We help companies create value through design and design driven innovation We create awareness about the modern design concept / We teach companies / employees how to use design tools
  5. 5. What we offer... New Knowledge Competence development
  6. 6. Why we do it... / Companies that are using design strategically, has up to 20% greater value growth and higher export share / Danish export companies involving design in marketing and supply chain management have greater success abroad
  7. 7. Books Traditional bookstore Flickr: Martin Cathrae
  8. 8. Books New bookstore
  9. 9. Books New book
  10. 10. Kodak 1975: Invented the world’s first digital camera
  11. 11. Kodak 1976: 89% US market share of photographic film sales
  12. 12. Kodak Film camera sales Digital camera sales 2003
  13. 13. Kodak 2012: Files for Bankruptcy
  14. 14. iPod Apple iPod introduced in 2001
  15. 15. iPod 2005: 65% US market share of MP3 player sales
  16. 16. Aunsbjerg Car dealer - focus on the product
  17. 17. Aunsbjerg Innovation process
  18. 18. Aunsbjerg Concept development - focus on service
  19. 19. Aunsbjerg Car sharing concept
  20. 20. D2I members
  21. 21. +45 2528 4215 Thit Juul Madsen Thank you! thit@design2innovate.dk www.design2innovate.dk

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