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TCI 2013 Clusters B2C: Trends and opportunities

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By Guillermo Ricarte, Creafutur, Spain, presented at the 16th TCI Global Conference, Kolding 2013.

By Guillermo Ricarte, Creafutur, Spain, presented at the 16th TCI Global Conference, Kolding 2013.

Published in: Technology, Business
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  • 1. Clusters B2C: Trends and opportunities Guillermo Ricarte Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
  • 2. B2C Clusters: Opportunities and Trends Below the surface Guillermo Ricarte – Managing Director g.ricarte@creafutur.com
  • 3. Creafutur
  • 4. Food Water& Energy Cross Mobility Design Manufacturing Industrial Systems Health B2C Clusters √ √ √ √ √ √
  • 5. Desperately seeking for INNOV(ACTION)
  • 6. Desperately seeking INNOV(ACTION)
  • 7. Capabilities
  • 8. The Three Worlds The Dazzled Consumer The Frustrated Consumer The “Citizen” Consumer
  • 9. The Three Worlds
  • 10. The Three Worlds The Frustrated Consumer
  • 11. The Three Worlds /Norway/Japan
  • 12. 1. Demographics 2. Globalization & economic (no) growth 3. Neo-ecology 4. Individualization & customization 5. Knowledge 6. Technology & Connectivity Trends
  • 13. 6. Technology & Connectivity Trends: Demographics Smart & Sustainable cities Million Ageing of population Growth of World Urban Population 3.5 6.3 0.0 5.0 10.0 2010 2050 +80 %+ + =
  • 14. 6. Technology & Connectivity Trends: Economic (No) Growth Collaborative Economy + = GDP growth emerging vs developed markets Public debt grows up
  • 15. The road to Innov(Action) Personas Cards
  • 16. The road to Innov(Action) Solutions
  • 17. The Kids Cluster
  • 18. The Kids Cluster
  • 19. The Sports Cluster - Indescat
  • 20. Indescat Nº 1 Idea: SAVE & SHOW System that helps the user to do sports while providing social recognition. Description: • A smart system is integrated at homes and it helps the user do more sports. • The system rewards the “energy saving user”, with incentives such as coupons, so that family members are encouraged to do more sports. • The information generated by the system is on the Web (cloud computing) and it can be analyzed / shared using different devices – Laptop, Smartphone, Tablet, etc. • The system is connected with other users. Target RANK # A B C D 1- 5 5- 10 +1 0 http://www.s2h.com/ Inspires: Switch2Health rewards users for doing physical exercise. “I want to come up with new/innovative ways to make people do sports”
  • 21. Mobility www.motitworld.com THANK YOU! g.ricarte@creafutur.com

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