TCI 2013 Clusters B2C: Trends and opportunities

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By Guillermo Ricarte, Creafutur, Spain, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI 2013 Clusters B2C: Trends and opportunities

  1. 1. Clusters B2C: Trends and opportunities Guillermo Ricarte Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
  2. 2. B2C Clusters: Opportunities and Trends Below the surface Guillermo Ricarte – Managing Director g.ricarte@creafutur.com
  3. 3. Creafutur
  4. 4. Food Water& Energy Cross Mobility Design Manufacturing Industrial Systems Health B2C Clusters √ √ √ √ √ √
  5. 5. Desperately seeking for INNOV(ACTION)
  6. 6. Desperately seeking INNOV(ACTION)
  7. 7. Capabilities
  8. 8. The Three Worlds The Dazzled Consumer The Frustrated Consumer The “Citizen” Consumer
  9. 9. The Three Worlds
  10. 10. The Three Worlds The Frustrated Consumer
  11. 11. The Three Worlds /Norway/Japan
  12. 12. 1. Demographics 2. Globalization & economic (no) growth 3. Neo-ecology 4. Individualization & customization 5. Knowledge 6. Technology & Connectivity Trends
  13. 13. 6. Technology & Connectivity Trends: Demographics Smart & Sustainable cities Million Ageing of population Growth of World Urban Population 3.5 6.3 0.0 5.0 10.0 2010 2050 +80 %+ + =
  14. 14. 6. Technology & Connectivity Trends: Economic (No) Growth Collaborative Economy + = GDP growth emerging vs developed markets Public debt grows up
  15. 15. The road to Innov(Action) Personas Cards
  16. 16. The road to Innov(Action) Solutions
  17. 17. The Kids Cluster
  18. 18. The Kids Cluster
  19. 19. The Sports Cluster - Indescat
  20. 20. Indescat Nº 1 Idea: SAVE & SHOW System that helps the user to do sports while providing social recognition. Description: • A smart system is integrated at homes and it helps the user do more sports. • The system rewards the “energy saving user”, with incentives such as coupons, so that family members are encouraged to do more sports. • The information generated by the system is on the Web (cloud computing) and it can be analyzed / shared using different devices – Laptop, Smartphone, Tablet, etc. • The system is connected with other users. Target RANK # A B C D 1- 5 5- 10 +1 0 http://www.s2h.com/ Inspires: Switch2Health rewards users for doing physical exercise. “I want to come up with new/innovative ways to make people do sports”
  21. 21. Mobility www.motitworld.com THANK YOU! g.ricarte@creafutur.com

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