TCI 2013 Design thinking to market access – the experience outside and inside SEBRAE Minas

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By Carla Farias, SEBRAE Minas, Brazil, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI 2013 Design thinking to market access – the experience outside and inside SEBRAE Minas

  1. 1. Design thinking to market access – the experience outside and inside SEBRAE Minas Carla Farias Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
  2. 2. BRAZILIAN SERVICE TO SUPPORT THE DEVELOPMENT OF MICRO AND SMALL ENTERPRISES
  3. 3. The Brazilian Service of Support for Micro and Small Empterprises (Sebrae) is a private non-profit organization established in 1972 Its mission is to promote the competitiveness and sustainable development of micro and small enterprises With the support and orientation of Sebrae, micro and small businesses have more chances to do good business Sebrae promotes training programs, encouragem ent of associations, territorial development and access to markets
  4. 4. ASPECTS OF MINAS GERAIS
  5. 5. SEBRAE HELPS THE ENTREPRENEUR
  6. 6. INNOVATION AS A CATALYST TO NEW MARKETS AND BUSINESS MODELS
  7. 7. SMART CITY MOBILITY SMART BUSINESS DESIGN SOLUTION
  8. 8. WHAT DID WE DO DIFFERENTLY?
  9. 9. 35%taxi drivers In Belo Horizonte apps downloaded 100.000 thousand
  10. 10. SECURITY COMFORT EFFICIENCY
  11. 11. 184.2 million tons 5th largest world 30% growth next 10 years
  12. 12. AGROEYES
  13. 13. ePrimeCare
  14. 14. STATE OF MINAS GERAIS PORTUGAL users registered (MG) 15.000
  15. 15. ENTERPRISE MOBILITY CLUSTER COMPANIES (3 years) 85 10 PROJECTS submitted in 2012 82 $150 million moved in the ECONOMY in 2012 $1million dedicated in the cluster R&D OVER 3.000 JOB OPPORTUNITIES CREATED 2010 - 2013
  16. 16. SMART CITY CLUSTER COMPANIES 49 18 PROJECTS submitted to SEBRAE/MG 32 2011 - 2013
  17. 17. REDESIGNING OUR PROJECTS
  18. 18. SENSEMAKING MOVIMENT AT SEBRAE MINAS
  19. 19. LEARN TO THINK OUT OF THE BOX ATTITUDE NEW VISION STRATEGIC POSITIONING MARKET ACCESS
  20. 20. THANK YOU CARLA FARIAS carla.farias@sebraemg.com.br

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