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TCI2013 Cluster growth opportunities through human insights

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By Tom Hynek, MADE, Luxembourg, presented at the 16th TCI Global Conference, Kolding 2013. …

By Tom Hynek, MADE, Luxembourg, presented at the 16th TCI Global Conference, Kolding 2013.

Published in Technology , Business
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  • 1. Cluster growth opportunities through human insights Tom Hynek Business Summit: Strategic Innovation Partnerships 4 September 2013
  • 2. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 3. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Morten Basse Director Renewables | Offshoreenergy.dk Clusters are becoming the Emperor's New Clothes - we need to get some real clothes on soon.
  • 4. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX BUSINESS GOVERNMENT UNIVERSITY
  • 5. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX - WHERE IS THE CUSTOMER? BUSINESS GOVERNMENT UNIVERSITY ?
  • 6. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX - REVENUE STREAMS BUSINESS GOVERNMENT UNIVERSITY
  • 7. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS
  • 8. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS BUSINESS GOVERNMENT UNIVERSITY How might we improve cooperation between government and business?
  • 9. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS How might we let companies see the value of our research? BUSINESS GOVERNMENT UNIVERSITY
  • 10. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 OLD QUESTIONS How might we fund our great projects? BUSINESS GOVERNMENT UNIVERSITY
  • 11. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 It's all a bit inside out.
  • 12. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Design Thinking
  • 13. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Design Thinking
  • 14. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Being in the context
  • 15. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 NEW QUESTIONS
  • 16. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we make customers - in new, emerging markets - want to by our products?
  • 17. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 18. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 19. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Customer empathy
  • 20. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 21. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Opportunities for Grundfos Opportunities for Grundfos in China
  • 22. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we create growth in a mature, stagnated market?
  • 23. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 24. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 25. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Observations in context
  • 26. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 27. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 28. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 29. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Iterative prototyping and testing in context
  • 30. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Revolutionary design
  • 31. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Double digit growth
  • 32. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we make a public service feel like a 5 star experience?
  • 33. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 34. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 35. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Gaining patient and staff insights
  • 36. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 6 Patient principles
  • 37. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 14 stage patient journey
  • 38. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Analogous situations
  • 39. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Analogous situations
  • 40. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 41. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 42. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 43. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 How might we transform a commoditized product category into a game changer?
  • 44. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 45. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Conflicting stakeholder needs
  • 46. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 47. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013
  • 48. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TRIPLE HELIX – REMEMBER THE CUSTOMER? BUSINESS GOVERNMENT UNIVERSITY !
  • 49. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 Thanks to our interview participants José Juez HEGAN – Basque aeronautics cluster Ricardo Antón Karraskan – Basque pre-cluster of cultural and creative industries Morten Basse Jensen Offshoreenergy.dk – Southern Denmark Preben Birr-Pedersen LEAN Energy – Southern Denmark
  • 50. TCI 2013 | CLUSTER GROWTH OPPORTUNITIESTHROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013 TAK! Tom Hynek Global Insights Lead tom@madedesign.dk +352 621 359 877