TCIOceania14 Unlocking the potential of Australia's sports tech industry
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  • 1. Unlocking the potential of Australia’s sports tech industry Craig Hill 30 May 2014
  • 2. Unlocking the potential of Australia’s sports tech industry TCI Australasian Cluster Conference (30 May 2014)
  • 3. What are sports technologies? • Apparel and footwear • Protective wear • Equipment • Wearable devices • Analytics - data & video • Online & Mobile • Medical, Nutrition and Health products
  • 4. What are sports technologies?
  • 5. What are sports technologies?
  • 6. What are sports technologies? AN ‘AGGREGATOR’ OF TECHNOLOGY CAPABILITIES
  • 7. The Innovation Eco-System
  • 8. The Opportunity “ . . . to better capitalise on Australia’s reputation as one of the sporting nation’s of the world by developing and promoting a well-coordinated and innovative sports technologies industry.”
  • 9. The Opportunity - cont • $250b sports consumer market
  • 10. The Opportunity - cont • $500b+ when adding sports media / property rights).
  • 11. The Opportunity - cont • More people are participating in sports & leisure than ever before.
  • 12. The Opportunity - cont • Technology and innovation are one of the keys to winning.
  • 13. The Opportunity - cont . . . . . yet we exports $300m (0.1% of world demand and import $2.0b in sport products (25%).
  • 14. The Opportunity - cont • Outstanding global sporting reputation. • Well-regarded sports science, research, coaching and development systems (incl. application of technology) . . . BUT WE NEED TO . . . .
  • 15. The Opportunity - cont • Increase the commercialisation of sports technologies by looking beyond elite sports application. • Improve collaboration to develop new sports innovation opportunities. • Help sports innovate – across high performance, game development / participation, management • Bring commercial expertise and capital to the industry.
  • 16. Sports Tech Landscape • Lots of invention / innovation – private & research. • The need to engage in the ‘procurement cycle’ is critical (ie with retailers, NSOs, manufacturers). • Researchers challenge is converting ‘technology capability’ to ‘product’. • Business, researchers, NSOs need help on ‘how to’ innovate
  • 17. What is the role of the ASTN? ‘Provide leadership in the commercialisation of sports technologies in Australia’.
  • 18. What is the role of the ASTN? • Collaborate - broker of relationships. • Educate – knowledge sharing. • Build capability – through targeted industry development programs. • Commercialise – pathways for sports innovation, commercialisation, business growth & export.
  • 19. What is the role of the ASTN? • Getting sports technologies to consumer markets – beyond the elite. • Grass roots, weekend warriors, leisure / wellbeing and semi-professionals. • Accessing global sports consumer markets.
  • 20. Key Activities Industry Study
  • 21. Key Activities Annual Conferences
  • 22. Key Activities Innovation & Entrepreneurship Bootcamps
  • 23. Key Activities Investment Pitching Competitions (& Education)
  • 24. Key Activities Sports Tech Journal - special Australian feature
  • 25. Key Activities Exhibition Opportunities (Sports Tech Hub)
  • 26. Key Activities 12 month Mentoring & Advisory Program • Planning for business growth • Sports technology innovation • Sports export
  • 27. Key Activities Accelerator • 20 high-potential start-ups over 2 years • Investment ready education program • Links to experts and markets • Raising $2m into Headstart Fund
  • 28. Key activities 2 Year Australian Sports Commission Partnership • NSO membership • Technology needs & procurement • Industry & Innovation education – Conference, Bootcamp, Digital Workshops • Industry knowledge sharing
  • 29. Industry Development Plan
  • 30. A Game-Changing Investment? Industry Innovation Precinct
  • 31. A Game-Changing Investment? Industry Innovation Precinct
  • 32. A Game-Changing Investment? • Precinct abolished – would have seen $10m+ investment in industry • Re-positioning for engagement and support from Coalition.
  • 33. Priorities – 2014/15 • Secure Federal Gov’t support for ASTN-led industry development programs • Sustainability • ASTN State-based ‘node’ development • Sports Tech Fund • Export Program
  • 34. Keys to (Success?) so far • Industry-led – The Industry want it . . . and addressing real issues – Willingness to share / collaborate • Champions & Drivers – Kate Lundy (Govt champion) – John Wylie (Australian Sports Commission) – James Demetriou (industry figurehead) – Mark Kelly (Enterprise Connect) • Timing – Winning Edge Strategy – high performance, innovation, sustainability – Technology convergence • Mentors / Influencers – Jerry Engel (UC Berkeley) – industry clusters, tech, VC • Luck!
  • 35. Challenges so far • Resources – Limited Budget - $150k (2012/13) / $200k (2013/14) – 2,000+ in-kind hours in 2013 – Spiralling agenda / priorities – Facilitators at the end of the food chain! • Government – Too much reliance for funding – A world competitive innovation agenda? • Funding – Access to early stage funding -
  • 36. Australian Sports Technologies Network Craig Hill – Executive Director m. 0408 390 930 e. craig.hill@astn.com.au