Key Person of Influence Productising

1,203 views
1,097 views

Published on

These are the slides for the KPI Momentum on Productising that we suggest you watch before product day. Darren Shirlaw is one of the presenters .

In this slide show we explore some of Darren's concepts then explore the Ascending Transaction Model (ATM) in more detail with case studies.

You can find more examples at www.keypersonofinfluence.com

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,203
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
34
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • Page 1 KPI Kit \n- put the effort in. give it 110%\n
  • \n
  • \n
  • \n
  • \n
  • Key Person of Influence Productising

    1. 1. Momentum 2Pre-Productise
    2. 2. TextMeet Darren Shirlaw
    3. 3. What TextWhat do you do?
    4. 4. How TextHow do you do it?
    5. 5. Why TextWhy do you do what you do?
    6. 6. How What Why TextWhy provides the context
    7. 7. Start Up Growth ? TextExcited Frantic Payback Frustration Jaded £££ Stress What happens next?
    8. 8. Think Feel Know Communication
    9. 9. P1 Thai RestaurantD1 Restaurant Patrons P1 D1
    10. 10. CookingThai Restaurant School P1 P2 P1 P2
    11. 11. Thai Restaurant Cooking Classes P1 P2 D1 F2F P2 / D1
    12. 12. Thai Cooking FoodRestaurant Classes Tours P1 P2 P3 D1 D2 F2F P3 D2
    13. 13. Case Study 1
    14. 14. P1/D1
    15. 15. P2 D1
    16. 16. P3 D1
    17. 17. P4/D2
    18. 18. P5/D3
    19. 19. £ Thai Restaurant£ Di4U
    20. 20. £ Thai Cook Book Restaurant£ DIY?
    21. 21. £ Cooking School Thai Restaurant Cook Book£ P1 P2 P3 /D1
    22. 22. Core £ P4P Cooking School Thai Restaurant£ Cook Book Which earns more now?
    23. 23. P4P Core £ Food Tours Thai Restaurant Cooking School Cook Book£ The school is now core
    24. 24. Gifts P4P Core £ Food Thai Tours Restaurant Web Cooking Cook Book School Online recipes Vouchers£ How do we ‘feed’ the core?
    25. 25. Gifts P4P Core £ Web Thai Restaurant Food Tours Cooking videos Cook Cooking Book School Online Vouchers£ recipes Add more incentives
    26. 26. Gifts P4P Core £ F2F Delivered Thai Digitally Restaurant Food Tours Videos Cooking Cook Book School Online recipes Vouchers£ Spend less F2F time doing P4P
    27. 27. £ P5 / D5 P1 / D5 P5 / D1 P2 / D1P1 / D1 Where does the value show up?
    28. 28. Case Study 2
    29. 29. What is she already doing well?
    30. 30. What can you see here?
    31. 31. Free Gift /JV
    32. 32. Text £2Gift
    33. 33. Text £2Gift
    34. 34. Text £2P4Ps
    35. 35. Text £2Pedometer £10 Shoes from £49
    36. 36. Text £2P4P: 1 Day Workshops £120 p/p
    37. 37. Text £2Gift
    38. 38. Note the tabs and opt-in
    39. 39. Social proof
    40. 40. Social media
    41. 41. Gift Relational Support
    42. 42. Note JV with Bupa!P4Ps
    43. 43. From £775+Core Products
    44. 44. Brand + Product + Distribution
    45. 45. Possible mudmap of the ATM
    46. 46. UKwww.keypersonofinfluence.comAustraliawww.keypersonofinfluence.com.au Interested?

    ×