June 18, 2008 Linda Ginenthal City of Portland – Transportation Options

Shift Drive Alone Trips to more Sustainable Modes Increase Biking, Walking, Transit, Carpool, & Car Share Trips Reduce Congestion Increase Health and Safety Promote Local Business SmartTrips Goals

Shift Drive Alone Trips to more Sustainable Modes

Increase Biking, Walking, Transit, Carpool, & Car Share Trips

Reduce Congestion

Increase Health and Safety

Promote Local Business

Individualized Marketing Not Awareness Program Starting a dialogue Offering Opportunity

Starting a dialogue

Offering Opportunity

Outreach with a direct, hands on personal approach

Some people don’t want to change… Leave these people alone. SmartTrips Operational Premise #1

SmartTrips Premise #2 If you provide people with personalized transportation information , they will make healthier transportation choices .

Try to shift 1 or 2 trips a week SmartTrips is NOT a Lifestyle

People Rarely Change Personal Behavior In Response Global Issues

People Usually Change for Personal Benefit

SmartTrips = Healthier, Happier and More Productive People Rail riders averaged 30% more steps than drive-alone commuters Four times as likely to walk 10,000 steps/day

Residential Work

Targets Work and Non-Work Trips 75% of regional trips are non-work Home: where most travel decisions are made

75% of regional trips are non-work

Home: where most travel decisions are made

Individualized Marketing for Behavior Change with Transportation Options’ messages April to November - Neighborhood Ongoing - Employer Home-based program 20,00 households Reach all area residents at least 5 times & interested area residents at least 10 times

1st Contact We’re coming!

SmartTrips Order Form

Other Resources TriMet Transit Schedules for bus & MAX routes

TriMet Transit Schedules for bus & MAX routes

17-22% of households order materials 98% of deliveries by bicycle

Week 1: 89 Returns

Week 2: 366 Returns

Week 3: 266 Returns

Week 4: 232 Returns

Week 5: 305 Returns

Week 6: 340 Returns

Week 8: 254 Returns

Week 9: 175 Returns

Week 10: 679 Returns

Week 12: 564 Returns

Week 13: 252 Returns

Week 22: Total of 4,702 Returns

Materials Ordered by Mode

Most common order was for a combination of modes

Hands-On Programs

Ten Toe Express Walks 20 neighborhood walks. 400 participants!

18 Summer Neighborhood Rides. Over 300 participants! Portland By Cycle

18 Summer

Neighborhood Rides.

Over 300 participants!

“ Women on Bikes” 15 rides, 8 clinics and 120 attendees!

Transit Tracker Real-Time Bus Info Identified the closest stop ID for 3,000 residents who requested TriMet information. Mailed letter with “Transit Tracker” card to each house.

Program Budget and Costs Grand Total: $575,000 including 4.1 FTE staff time and 3 part-time bike delivery staff Kaiser Permanente and other sponsors and grant money totaled $55,000 Business Energy Tax Credits earned at $150,000

Grand Total: $575,000

including 4.1 FTE staff time and

3 part-time bike delivery staff

Kaiser Permanente and other sponsors and grant money totaled $55,000

Business Energy Tax Credits earned at $150,000

Evaluation and Results

Measurement Tools Pre and post phone survey “control” and “test” area 600 households in pre and 600 in post. March and September - or - September to September

Pre and post phone survey “control” and “test” area

600 households in pre and 600 in post.

March and September - or - September to September

Measurement Tools cont. Informal “Program Evaluation” mailed out to all participating households Pre and Post bike and pedestrian video counts CarpoolMatchNW.org sign up counts Transit on and off counts

Informal “Program Evaluation” mailed out to all participating households

Pre and Post bike and pedestrian video counts

CarpoolMatchNW.org sign up counts

Transit on and off counts

Results 2004 - 2007 Decreased drive-alone trips 8.6% - 12.8% relative changes Increase walking mode split 3% - 5% Increase transit mode split 1% - 3% Increase biking mode split 1 - 2%

Decreased drive-alone trips 8.6% - 12.8% relative changes

Increase walking mode split 3% - 5%

Increase transit mode split 1% - 3%

Increase biking mode split 1 - 2%

SmartTrips reduced 19 million Vehicle Miles Traveled in 2006 and 2007

Un-Solicited Feedback “ I've only been in my car 15 minutes since I received the order form. I got out my bike and pumped up the tires. I've gone for a walk 1/2 hour in the morning and 1/2 hour in the evening. It's a wonderful thing the city is doing. Just getting the order form inspired me!”

“ I've only been in my car 15 minutes since I received the order form. I got out my bike and pumped up the tires. I've gone for a walk 1/2 hour in the morning and 1/2 hour in the evening. It's a wonderful thing the city is doing. Just getting the order form inspired me!”

Keep Portland Moving Objective: provide travel information

Keep Portland Moving Objective: Maximize road network

Personalized travel information

Personalized travel information

Free Gift

How? Delivered in-person to your office within five days

Monthly Drawings for SmartTrippers

Results Reached 21,000 downtown employees Partnered with 85 downtown businesses 6,000 orders

Reached 21,000 downtown employees

Partnered with 85 downtown businesses

6,000 orders

Deepen Experience: Commuter Central Blog

Deepen Experience: Targeted Follow-Up Carpool

Deepen Experience: Targeted Follow-Up Bike Kit and Brown Bags

Performance Measurement Survey at 6, 12, 18, and 24 months Web-based survey with trip diary Incentive: Free Pedometer, sponsored by Kaiser Permanente To date: 45% response rate

Survey at 6, 12, 18, and 24 months

Web-based survey with trip diary

Incentive: Free Pedometer, sponsored by Kaiser Permanente

To date:

45% response rate

Performance Measurement: Results

Performance Measurement: Results

Cathy K.: Trip Length 3.9 Miles One Way Pre SmartTrips: Drive Alone 5 Days/week 6 Month Survey: Biked 4 days and Drove Alone 1 day. Kristin B.: Trip Length 14.9 Miles One Way Pre SmartTrips: Drive Alone 5 Days/week 6 Month Survey: Carpooled 3 days, took the bus once, and had a day off. LaVera C.: Trip Length 12.7 Miles One Way Pre SmartTrips: Drive Alone 5 Days/Week 6 Month Survey: Took Transit 5 days/week

Performance Measurement: Results Of 696 participants who took the survey: 126 participants shifted at least one trip Approximately 1 out of every 6 participants $27,190 saved to date (not including parking savings) 42,590 pounds of CO 2 reduced to date 43,264 VMT reduced to date

Of 696 participants who took the survey:

126 participants shifted at least one trip

Approximately 1 out of every 6 participants

$27,190 saved to date (not including parking savings)

42,590 pounds of CO 2 reduced to date

43,264 VMT reduced to date

Keys for Success Engaged resident/ employer Personalized messages and services Multiple invitations Incentives Plan for delivery Quick response time Targeted marketing Jonathan Maus, bikeportland.org

Engaged resident/ employer

Personalized messages and services

Multiple invitations

Incentives

Plan for delivery

Quick response time

Targeted marketing

Thank You!