GREENING GUADALAJARA: Guadalajara Municipal Government 2007-2009 Collective construction of a more inclusive, human and bicycle friendly city”

Actions towards a proximity city model STRATEGY

Actions towards a proximity city model

WHAT IS THE SITUATION IN MEXICO CITY? 1 car for every 4 persons. Cars generate more than 80% of the air pollution. Due traffic, citizens spend more than 5 years of their lives inside the car. Source: CEPAJ, OCOIT

1 car for every 4 persons.

Cars generate more than 80% of the air pollution.

Due traffic, citizens spend more than 5 years of their lives inside the car.

WHAT IS THE SITUATION IN GUADALAJARA? 1 car for every 3 citizens, 370 vehicles everyday, Car pool grew more than 50% from 2000 to 2008 , (more than double the city’s population growth in the last 10 years.) Source: Mural, CEPAJ, OCOIT, SVT

1 car for every 3 citizens,

370 vehicles everyday,

Car pool grew more than 50% from 2000 to 2008 , (more than double the city’s population growth in the last 10 years.)

TRANSPORTATION Source: SVT, 2008. 1’426,027 (81%) private vehicles 300,000 (18%) unregistered cars 13,000 (0.7%) Taxis 5,000 (0.3%) Urban buses

Total amount of travels classified by medium of transportation [37.4%] [ 28.3% ] [ 27.2%] [2.2%] [1.1%] [0.9%] [0.5%] [0.5%] [1.7%] Multiplied by the trans-boarding factor (1.4)= 3’881,322 Walking Public transport Private vehicles Bicycle Personnel buses Taxis School buses Motorcycles Not specified

COSTS LINK TO VEHICLES

A) TRAFFIC COSTS 135 collisions every day. 50, 000 car accidents every year. Jalisco is 10th at a national level on death related to automobile accidents. 7th cause of death at a national level. 1st among the population between 15 and 30 years old. Every 30 minutes 1 person dies related to car accident. Source: SVT, SSJ

135 collisions every day.

50, 000 car accidents every year.

Jalisco is 10th at a national level on death related to automobile accidents.

7th cause of death at a national level.

1st among the population between 15 and 30 years old.

Every 30 minutes 1 person dies related to car accident.

B) ENVIRONMENTAL COSTS During the last 5 years the level of IMECAS has surpass 100 points . Every hour of car usage emits the equivalent amount of CO² that 200 trees are capable of absorbing and transforming into O during an entire day . Transport contribute to more than 50% of greenhouse gas emissions in cities in Mexico and 16% at a global level. Source: SEMADES, 2008

During the last 5 years the level of IMECAS has surpass 100 points .

Every hour of car usage emits the equivalent amount of CO² that 200 trees are capable of absorbing and transforming into O during an entire day .

Transport contribute to more than 50% of greenhouse gas emissions in cities in Mexico and 16% at a global level.

C) HEALTH COSTS Poor air quality due to excessive car pool aggravates public health. Each inhabitant in Guadalajara breathes 323 grams of toxic gases daily. Each year, 18,000 human beings die in Mexico City caused by conditions related to air pollution. Source: SSJ, CEPAJ, OCOIT.

Poor air quality due to excessive car pool aggravates public health.

Each inhabitant in Guadalajara breathes 323 grams of toxic gases daily.

Each year, 18,000 human beings die in Mexico City caused by conditions related to air pollution.

D) SOCIAL COSTS The area of the 8 boroughs is 155,000 acres. 29% (45,000 acres ) is destined to streets, roads and avenues and almost 10% ( 15,000 acres) is exclusively parking space. One person in a car occupies more than 25 times the amount of needed vital space than an articulated public bus. 25% of the car pool monopolizes more than 90% of the public space. A bicycle uses 5% of the space needed by a vehicle in motion and 10% of a parked one. Source: CEPAJ, OCOIT, SVT 2008.

The area of the 8 boroughs is 155,000 acres.

29% (45,000 acres ) is destined to streets, roads and avenues and almost 10% ( 15,000 acres) is exclusively parking space.

One person in a car occupies more than 25 times the amount of needed vital space than an articulated public bus.

25% of the car pool monopolizes more than 90% of the public space.

A bicycle uses 5% of the space needed by a vehicle in motion and 10% of a parked one.

D) ECONOMIC COSTS 4% of the city’s GDP. Illnesses account for 3 pesos per each litter of gasoline sold in Guadalajara (approximated US$ 1.10 per gallon of petrol) Mexico invest between 90 and 100 million pesos yearly on health expenses due poor air quality.

4% of the city’s GDP.

Illnesses account for 3 pesos per each litter of gasoline sold in Guadalajara (approximated US$ 1.10 per gallon of petrol)

Mexico invest between 90 and 100 million pesos yearly on health expenses due poor air quality.

Incentives and de-regularization for vertical growth. Downtown re-densification. Urban mixed use inducement. Policies to discourage car usage. Granted municipal police the power to ticket traffic violations. Liberalizing parking lot fees. Location of cycle-ports on strategic points around the city. 90 on public markets. 30 on governmental offices. Urban reforestation Public space recovery initiatives. “ A day per month without car” initiative for the Major, public servers and other social actors Bicycle delivery package among governmental offices on downtown Guadalajara. THE STRATEGY: CHANGING TO A MODEL OF A PROXIMITY CITY

Incentives and de-regularization for vertical growth.

Downtown re-densification.

Urban mixed use inducement.

Policies to discourage car usage.

Granted municipal police the power to ticket traffic violations.

Liberalizing parking lot fees.

Location of cycle-ports on strategic points around the city.

90 on public markets.

30 on governmental offices.

Urban reforestation

Public space recovery initiatives.

“ A day per month without car” initiative for the Major, public servers and other social actors

Bicycle delivery package among governmental offices on downtown Guadalajara.

WHAT HAVE WE DONE RELATED TO CYCLE-LANES? Creation of the Metropolitan Citizen Non-Motorized Mobility Council Agreement with ITDP to review and analyze proposals Integrated cycle-paths networks proposals Empiric evaluation Origin – Destination research

Creation of the Metropolitan Citizen Non-Motorized Mobility Council

Agreement with ITDP to review and analyze proposals

Integrated cycle-paths networks proposals

Empiric evaluation

Origin – Destination research

Group of governmental, social and academic actors, dedicated to the improvement of Guadalajara, aiming towards a human, metropolitan, green and attractive city; integrating knowledge and efforts to improve the quality of life of all citizens. POLICY: WHAT IS THE METROPOLITAN CITIZEN NOT-MOTORIZED MOVILITY COUNCIL?

Group of governmental, social and academic actors, dedicated to the improvement of Guadalajara, aiming towards a human, metropolitan, green and attractive city; integrating knowledge and efforts to improve the quality of life of all citizens.

WHO IS PART OF THE COUNCIL? OCOIT CEIT SEDEUR Vialidad Guadalajara Dirección de Planeación Vía Recreactiva Vinculación Política Dirección de Educación Comisión Edilicia De Medio Ambiente y Ecología Coordinación de Educación Dirección de Cultura Instituto Municipal de Atención a la Juventud (IMAJ) Zapopan Dirección de Estacionamientos Universidad de Guadalajara (UDG) Instituto Tecnológico de Estudios Superiores de Occidente (ITESO) State and Municipal Government Civil Society Organizations Colectivo Ecologista Jalisco BKT Mobiliario Urbano GDL en Bici MENSA GDL 2020 CITA Ciudad para Todos Un Techo para México Accede Muévete por tu Ciudad Extra Universities

OCOIT

CEIT

SEDEUR

Vialidad

Guadalajara

Dirección de Planeación

Vía Recreactiva

Vinculación Política

Dirección de Educación

Comisión Edilicia De Medio Ambiente y Ecología

Coordinación de Educación

Dirección de Cultura

Instituto Municipal de Atención a la Juventud (IMAJ)

Zapopan

Dirección de Estacionamientos

Universidad de Guadalajara (UDG)

Instituto Tecnológico de Estudios Superiores de Occidente (ITESO)

Colectivo Ecologista Jalisco

BKT Mobiliario Urbano

GDL en Bici

MENSA

GDL 2020

CITA

Ciudad para Todos

Un Techo para México

Accede

Muévete por tu Ciudad

Extra

CYCLISTS 212,000 daily trips. 2.2% of the population. 73,682 bicycle users. 500,000 bicycles in Guadalajara Safe cycle-routes could increase bicycle use from 2.2% to 5 %. Source: Colectivo Ecologista de Jalisco, Encuesta Periódico Publico , 2008, Ocoit, Sedeur.

212,000 daily trips.

2.2% of the population.

73,682 bicycle users.

500,000 bicycles in Guadalajara

Safe cycle-routes could increase bicycle use from 2.2% to 5 %.

BENEFITS OF USING BICYCLES SOCIAL Improves interaction Reduces stress, anxiety, depression, etc. Recovers public space Promotes equity and democracy Encourages sociability Faster on distances shorter than 8 K. Improves public security on neighborhoods. Saves money.

SOCIAL

Improves interaction

Reduces stress, anxiety, depression, etc.

Recovers public space

Promotes equity and democracy

Encourages sociability

Faster on distances shorter than 8 K.

Improves public security on neighborhoods.

Saves money.

ENVIRONMENTAL Reduction of Carbon Footprint. (hence GHGs) HEALTH Reduces overweight, diabetes and the chance of getting a heart attack. Increases life 1 to 2 years. BENEFITS OF USING BICYCLES

ENVIRONMENTAL

Reduction of Carbon Footprint. (hence GHGs)

HEALTH

Reduces overweight, diabetes and the chance of getting a heart attack.

Increases life 1 to 2 years.

International NGO based in NY, working in Mexico since 2006 (Mexico City, Guadalajara) In Guadalajara works with civil society groups (CEJ) and government on the analysis of the overall strategy to promote bicycle as mean of transportation. Provides advices and expertise on technical aspects related to cycle-lanes. ITDP: Institute for Transportation & Development Policy

International NGO based in NY, working in Mexico since 2006 (Mexico City, Guadalajara)

In Guadalajara works with civil society groups (CEJ) and government on the analysis of the overall strategy to promote bicycle as mean of transportation.

Provides advices and expertise on technical aspects related to cycle-lanes.

Persons in favor 95% Persons against 5% PUBLIC ACCEPTANCE Source: Census conducted by the newspaper “El Informador”, where 114 individual where interviewed.

BICYCLE AS TRANSPORTATION

VPD Generation En el plano se indica el origen de los viajes por día que se generan en la ZMG, el color más intenso indica las áreas en donde se generan el mayor número de viajes.

En el plano se indica el destino de los viajes por día que se realizan en la ZMG, el color más intenso indica las áreas en donde se atraen el mayor número de viajes. VPD Attraction

67% untraceable routes (micro zones) Desired cycle lanes 0 4,000 8,000 12,000 Meters Viajes en Bicicleta 0 to 339 (26) 340 to 423 (27) 424 to 509 (26) 510 to 636 (27) 637 to 839 (27) 840 to 1209 (26) 1210 to 1715 (27) 1716 to 10000 (27) Other (263) B 1000 500 100 B

Desired cycle lanes in the borough of Guadalajara

WHERE ARE WE DOING NOW? Agreement with ALTA and Guillermo Peñalosa Public participation and social acceptance Reforms at legal Institutional framework Campaign on civic and cultural awareness Technical and executive projects Implementation (Av. Federalismo)

Agreement with ALTA and Guillermo Peñalosa

Public participation and social acceptance

Reforms at legal Institutional framework

Campaign on civic and cultural awareness

Technical and executive projects

Implementation (Av. Federalismo)

CYCLE-PORT LOCATION

FEDERALISMO AV. CYCLE-LANE

FEDERALISMO AV. ROUTE FEDERALISMO

THANK YOU! MSc. Eugenio Arriaga Cordero Director of Political Cooperation Guadalajara Municipal Government [email_address]