NCARD Social Media Terry Bledsoe

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  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  • NCARD Social Media Terry Bledsoe

    1. 1.
    2. 2. Social<br />Media<br />Reach for the Gold<br />NCARD 2011<br />Boone, NC<br />September 13,2011<br />Tools for Citizen Interaction <br />Terry Bledsoe, Chief Information Officer,Catawba County<br />
    3. 3. Social<br />Presentation Available At:<br />Media<br />http://tinyurl.com/3zm6kzk<br />http://www.catawbacountync.gov/technology/_doc/other/ROD%20Conference%20Sept%202011.ppt.<br />
    4. 4. ?<br />What is<br />Social<br />Media<br />
    5. 5. Web<br />2.0<br />Openness<br />Collaboration<br />Community<br />Trust<br />
    6. 6. ?<br />Why<br />Social<br />Media<br />
    7. 7. New Devices<br />Change Expectations<br />
    8. 8. Meet Gavin<br />How do we reach <br />age 18 to 44?<br />“Life is a Stage… Perform”<br />“Leading, Inspiring, & Motivating Young People across Our Nation!”<br />
    9. 9. Social<br />Media<br />What good is that?<br />Matures<br />Oh no! How can I control it?<br />Maybe its not so bad. <br /> How can I use it?<br />
    10. 10. FOAF<br />
    11. 11. Social Networks create the <br />Friend-of-a friend (FOAF) trust model<br />
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    15. 15. Social<br />Info-Tech Research Group<br />Media<br />LinkedIn has users on<br />every continent<br />Social networking is now<br />more popular<br />than e-mail*<br />Global time spent on social media is up <br />82%<br />over last year*<br />the communication medium of choice<br />Every minute,<br />24 hours<br />of video is uploaded to YouTube<br />Last year, <br />Tweets grew<br />1400%<br />Facebook’s greatest growth has come from people aged<br />35-49*<br />*Source: Nielson Online<br />
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    17. 17. a billion tweets every week<br />tweets per day 140 million<br />460,000 new accounts per day<br />
    18. 18. faster than two new members per second.<br />operates the world’s largest professional network on the Internet<br />more than 120 million members in over 200 countries and territories<br />more than half of LinkedIn members are currently located outside of the United States<br />there were nearly two billion people searches on LinkedIn in 2010.<br />
    19. 19. Americans spend more time on Facebook than any other site<br />
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    21. 21. 3.5 Million Downloads, <br />550 Million Flips Per Month<br />
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    23. 23. Who<br />Info-Tech Research Group<br />Is Using Social Media?<br />“<br />In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there.<br />- Jim Sterne, Target Marketing Inc.<br />N=134<br />”<br />
    24. 24. Successful <br />Social Media<br />Have a reason to use social media<br />Try to create interesting and valuable content<br />Be honest and respectful in online postings<br />Think before posting/ think before replying<br />Think Before You Tweet!<br />
    25. 25. ?<br />How<br />Social<br />Are You<br />
    26. 26. Social Networks<br />Empower the People<br />
    27. 27. BLOGS<br />Social Networks<br />Tools for Citizen Interaction<br />#Hashtags<br />
    28. 28. Yes<br />BUT<br />what you doing?<br />
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    37. 37. Social<br />Media<br />Reach for the Gold<br />NCARD 2011<br />Boone, NC<br />September 13,2011<br />Tools for Citizen Interaction <br />Terry Bledsoe, Chief Information Officer,Catawba County<br />

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