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NCARD Social Media Terry Bledsoe
 

NCARD Social Media Terry Bledsoe

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  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.

NCARD Social Media Terry Bledsoe NCARD Social Media Terry Bledsoe Presentation Transcript

  • Social
    Media
    Reach for the Gold
    NCARD 2011
    Boone, NC
    September 13,2011
    Tools for Citizen Interaction
    Terry Bledsoe, Chief Information Officer,Catawba County
  • Social
    Presentation Available At:
    Media
    http://tinyurl.com/3zm6kzk
    http://www.catawbacountync.gov/technology/_doc/other/ROD%20Conference%20Sept%202011.ppt.
  • ?
    What is
    Social
    Media
  • Web
    2.0
    Openness
    Collaboration
    Community
    Trust
  • ?
    Why
    Social
    Media
  • New Devices
    Change Expectations
  • Meet Gavin
    How do we reach
    age 18 to 44?
    “Life is a Stage… Perform”
    “Leading, Inspiring, & Motivating Young People across Our Nation!”
  • Social
    Media
    What good is that?
    Matures
    Oh no! How can I control it?
    Maybe its not so bad.
    How can I use it?
  • FOAF
  • Social Networks create the
    Friend-of-a friend (FOAF) trust model
  • Social
    Info-Tech Research Group
    Media
    LinkedIn has users on
    every continent
    Social networking is now
    more popular
    than e-mail*
    Global time spent on social media is up
    82%
    over last year*
    the communication medium of choice
    Every minute,
    24 hours
    of video is uploaded to YouTube
    Last year,
    Tweets grew
    1400%
    Facebook’s greatest growth has come from people aged
    35-49*
    *Source: Nielson Online
  • a billion tweets every week
    tweets per day 140 million
    460,000 new accounts per day
  • faster than two new members per second.
    operates the world’s largest professional network on the Internet
    more than 120 million members in over 200 countries and territories
    more than half of LinkedIn members are currently located outside of the United States
    there were nearly two billion people searches on LinkedIn in 2010.
  • Americans spend more time on Facebook than any other site
  • 3.5 Million Downloads,
    550 Million Flips Per Month
  • Who
    Info-Tech Research Group
    Is Using Social Media?

    In the old world, I just did a survey. In the new world, I'm listening to every water cooler conversation out there.
    - Jim Sterne, Target Marketing Inc.
    N=134

  • Successful
    Social Media
    Have a reason to use social media
    Try to create interesting and valuable content
    Be honest and respectful in online postings
    Think before posting/ think before replying
    Think Before You Tweet!
  • ?
    How
    Social
    Are You
  • Social Networks
    Empower the People
  • BLOGS
    Social Networks
    Tools for Citizen Interaction
    #Hashtags
  • Yes
    BUT
    what you doing?
  • Social
    Media
    Reach for the Gold
    NCARD 2011
    Boone, NC
    September 13,2011
    Tools for Citizen Interaction
    Terry Bledsoe, Chief Information Officer,Catawba County