Presentation Michael Dwan on engagement marketing

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Creativity Online We examine the internet as a creative catalyst Look at how Digital can accelerate a brand’s impact brand Discuss whether online creativity is different - does it demand more powerful concepts, design and execution? People are expecting ever more involvement and interactivity from their online experiences! What makes for being ‘creative’ on line! How do you get your online ads talked about

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Presentation Michael Dwan on engagement marketing - Presentation Transcript

http://advertising.microsoft.com/europe Digital Creativity Michael Dwan Director, Creative Solutions EMEA
Fate
Creativity is called for in hard times
“ The ability to use the internet in terms of great brand story telling is still at its infancy. It’s going to become more artful ... but it’s going to take creative people to embrace the possibilities of what you can do...” Lee Clow Global Director of Media Arts at TBWA Worldwide May 2008 The State of Display
Brand Centric
Luxury Showreel
Lateral Thinking!
Brand Advocates
‘ We always overestimate the change that will occur in the the change that will occur in the next ten’ next two years and underestimate ‘ Brand-Headed’
Tomorrow Now
this will change forever the way you think about digital photos.. Picture the Future Photosynth
“ Trust but verify!”
“ Life is not measured by how many breaths you take, but by how many moments in life take your breath away!” Mark Twain
[email_address] http://advertising.microsoft.com/europe