The latest updates in trends, innovation, technology, culture, agency news, and sustainability. http://tbwanyplanning.tumblr.com/ By: Margaret Griffiths, Lannie Hartley, Bonnie Leung, and Sarah Brandt

1. Creativity + Bravery
CHEAT SHEET
28 JULY - 3 AUGUST 2012

2. INNOVATION & TRENDS
Nike’s Olympic Gear For Athletes Without Countries:
The 2012 London Olympics have given Nike an opportunity for innova-
tion. For the four participants “who aren’t playing toward a medal count…
because their countries don’t have recognized National Olympic Commit-
tees,” Nike has designed unique jackets, scarves, and sneakers with every
color of the 5 Olympic rings to represent their “national pride.” Fastco.DESIGN
7-31-12
Italian Coffee Brand Introduces Edible Coffee Cup:
No need for a trashcan with this coffee mug – just eat it when you’re done!
This edible cup designed by the company Lavazza, is ultimately just a
cookie but also includes “a sugar layer [inside which] acts as a sweetener
for your drink,” making for a convenient and tasty creation. PSFK
7-31-12
Functional Electric Wheelchair Made From Lego:
Simon “Burf” Burfield claimed to have built the world’s first motorized
wheelchair that can carry a person weighing up to 90 kg (198 pounds).
The wheel chair is fully functional, complete with multi-directional wheels
and a joystick control. PSFK
8-2-12

3. TECHNOLOGY
Seeing Through Walls With a Wireless Router:
Scientists have now assembled a device that tracks existing wifi signals
to spy on people through walls, detecting moving objects from behind a
wall, detecting a person’s location, speed, and direction.
POPSCI
8-1-12
The First Shirt That Lowers Your Body Temperature:
This new shirt designed by Colombia uses wicking fabrics that distrib-
utes sweat evenly, making it evaporate faster, effectively cooling your
body down quickly.
POPSCI
8-1-12
Japan Builds First Swimming Robot to Create ‘Swumanoid’ Robo-Life-
guards:
Scientists in Tokyo have created a human-like swimming robot that
could one day be used to patrol beaches and save swimmers in
distress.
inhabitat
8-1-12

4. CULTURE
Turning NYC’s Iconic MetroCard into a Massive Urban Game:
New York’s MTA announced plans to sell advertising on the front of the
MetroCard. Wayne Congar and Brendan Bilko, two young Brooklyn de-
signers from Mayday, Mayday, Mayday proposes that the MTA should en-
gage New Yorkers in an urban game by using these MetroCards as puz-
zle pieces that can combine to form an advertising message. FastCo. DESIGN
7-30-12
At The Olympic Village, Free Street Food for the Athletes:
To give athletes an alternative to the dining hall, the organizers set up a
food court offering foods from around the U.K. in a quiet corner of the
Olympics Village. Athletes come and go with acoustic guitars, books or
iPods, while enjoying foods like fresh strawberries from Scotland, Welsh
pastries and wraps. The New York Times
7-31-12
Tiffany & Co. Asks Street Artists to Update Their NYC Storefronts:
The high end jewelry brand asked four creative talents to interpret the
meaning of true love through a large wooden canvas in front of the Tiffany
& Co. storefront located in the SoHo area of New York. Each artist’s work
was on display for a week started from July 16 and ending next week. PSFK
7-31-12

5. AGENCY NEWS
Wieden & Kennedy Wins Southern Comfort:
Already in preparation for their newest campaign, Wieden & Kennedy
makes moves in the liquor industry with its new client Southern Com-
fort. The agency plans to give the once “product-focused” brand a new
focus in advertising by emphasizing more about the “‘attitude of the
brand’.“ Ad Age
7-31-12
Cheil Worldwide Acquires U.S. Agency McKinney, World’s Most Effec-
tive Independent Ad Agency:
Cheil Worldwide has taken an interest in the award-winning local adver-
tising agency McKinney and added them to their portfolio of other at-
tained small yet successful agencies. AAAA
7-31-12
MediaMind To Partner With Omnicom Media Group:
Omnicom Media Group has acquired a partnership with yet another busi-
ness entity – advertising agency MediaMind. MediaMind is a largely digi-
tally focused company that believes this affiliation will “allow [them] to
DM News
grow business within all of Omnicom Media Group’s properties.” 7-31-12

6. SUSTAINABILITY
Sephora Eco-friendly Packaging Features Makeup Refills:
This new packaging aims to reduce waste within company packaging.
The series includes foundation, mascara, and eye shadow that have re-
fillable cartridges. PSFK
8-1-12
Plastic Coke Bottles Recycled into Functional Headphones:
These earphones created by Coca-cola and EOps were created using
recycled plastic bottles. They feature a sweat-proof design and a small
3 button remote.
PSFK
8-2-12
Go Inside the Sustainable Bicycle Inspired Olympic Velodrome:
One of only 4 permanent structures built for the London Olympics,
the Velodrome was installed using a 100% naturally ventilated system
which allows for natural light while eliminating the need for air
conditioning. PSFK
8-1-12