Postbank Sector Investments Podcast BRANDED CONTENT

Background In 2006 Postbank introduced three mutual fund products based on investments in the 10 most important sectors of the world economy All of these come with advice and guidance from Postbank sector experts Every month, the mix of different sectors is readjusted to represent market developments

In 2006 Postbank introduced three mutual fund products based on investments in the 10 most important sectors of the world economy

All of these come with advice and guidance from Postbank sector experts

Every month, the mix of different sectors is readjusted to represent market developments

Objectives Postbank turned to us to promote “Postbank Sector Investments” in an innovative way by introducing it to the press through a podcast In other words, they wanted to use the podcast for PR purposes

Postbank turned to us to promote “Postbank Sector Investments” in an innovative way by introducing it to the press through a podcast

In other words, they wanted to use the podcast for PR purposes

Strategy Instead of just using the podcast to advertise the new service, we thought: why not truely add value for investors Make it easy for them to stay up-to-date with the latest developments around the product We developed a monthly podcast format for Postbank Sector Investments In the podcast a Postbank investment expert explains market developments and gives investment advice on the different industry sectors The Postbank is the first bank that uses a podcast as a strategic component in its product offering, instead of using it to reap the PR benefits that come with a hype

Instead of just using the podcast to advertise the new service, we thought: why not truely add value for investors

Make it easy for them to stay up-to-date with the latest developments around the product

We developed a monthly podcast format for Postbank Sector Investments

In the podcast a Postbank investment expert explains market developments and gives investment advice on the different industry sectors

The Postbank is the first bank that uses a podcast as a strategic component in its product offering, instead of using it to reap the PR benefits that come with a hype

Creative See also: http://tinyurl.com/34m9fl

Results 500 unique listeners Steady base of listeners Soon to come: survey results

500 unique listeners

Steady base of listeners

Soon to come: survey results

Contact For more information, please contact: Joost Vianen [email_address]

For more information, please contact: Joost Vianen [email_address]