BrandGossip Know what’s happening to your brand online BRANDED APPLICATION

Background The last couple of years, the web has democratized and socialized Consumers are publishing and sharing an enormous amount of content and opinions, a lot of this is related to brands This has a huge influence on brand perception Brand owners can no longer assume to be in control

The last couple of years, the web has democratized and socialized

Consumers are publishing and sharing an enormous amount of content and opinions, a lot of this is related to brands

This has a huge influence on brand perception

Brand owners can no longer assume to be in control

Objectives Help our clients discover and keep track of what is happening to their brands online Help our clients spot opportunities to build campaigns that truly interact with consumers

Help our clients discover and keep track of what is happening to their brands online

Help our clients spot opportunities to build campaigns that truly interact with consumers

Strategy We developed BrandGossip : a web-savvy tool that Indexes content by RSS from a large number of relevant sources Allows brand owners to search the indexed content by entering their brand name Presents the results in different categories A demonstration version of BrandGossip is available online: www.brandgossip.com

We developed BrandGossip : a web-savvy tool that

Indexes content by RSS from a large number of relevant sources

Allows brand owners to search the indexed content by entering their brand name

Presents the results in different categories

A demonstration version of BrandGossip is available online:

www.brandgossip.com

Creative work

Creative work

Results BrandGossip has been launched successfully, generating a lot of press coverage and interest: from our own clients: Albert Heijn, Masterfoods, Beiersdorf, ABN AMRO from clients of other agencies in the TBWA network: Agency.com (London), TBWA Hunt Lascaris (South Africa) within our network: BrandGossip was featured in ‘ Thursday ’, the weekly letter from Jean-Marie Dru (our CEO) We are currently working on several projects for these clients and agencies.

BrandGossip has been launched successfully, generating a lot of press coverage and interest:

from our own clients: Albert Heijn, Masterfoods, Beiersdorf, ABN AMRO

from clients of other agencies in the TBWA network: Agency.com (London), TBWA Hunt Lascaris (South Africa)

within our network: BrandGossip was featured in ‘ Thursday ’, the weekly letter from Jean-Marie Dru (our CEO)

Contact For more information, please contact: Sjoerd Goderie [email_address] Arnd Jan Gulmans [email_address]

For more information, please contact: Sjoerd Goderie [email_address] Arnd Jan Gulmans [email_address]