BrandGossip

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A TBWA\ Amsterdam case. BrandGossip helps brand owners to discover what is happening to their brands online.

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BrandGossip

  1. 1. BrandGossip Know what’s happening to your brand online BRANDED APPLICATION
  2. 2. Background <ul><li>The last couple of years, the web has democratized and socialized </li></ul><ul><li>Consumers are publishing and sharing an enormous amount of content and opinions, a lot of this is related to brands </li></ul><ul><li>This has a huge influence on brand perception </li></ul><ul><li>Brand owners can no longer assume to be in control </li></ul>
  3. 3. Objectives <ul><li>Help our clients discover and keep track of what is happening to their brands online </li></ul><ul><li>Help our clients spot opportunities to build campaigns that truly interact with consumers </li></ul>
  4. 4. Strategy <ul><li>We developed BrandGossip : a web-savvy tool that </li></ul><ul><li>Indexes content by RSS from a large number of relevant sources </li></ul><ul><li>Allows brand owners to search the indexed content by entering their brand name </li></ul><ul><li>Presents the results in different categories </li></ul><ul><li>A demonstration version of BrandGossip is available online: </li></ul><ul><li>www.brandgossip.com </li></ul>
  5. 5. Creative work
  6. 6. Creative work
  7. 7. Results <ul><li>BrandGossip has been launched successfully, generating a lot of press coverage and interest: </li></ul><ul><ul><li>from our own clients: Albert Heijn, Masterfoods, Beiersdorf, ABN AMRO </li></ul></ul><ul><ul><li>from clients of other agencies in the TBWA network: Agency.com (London), TBWA Hunt Lascaris (South Africa) </li></ul></ul><ul><ul><li>within our network: BrandGossip was featured in ‘ Thursday ’, the weekly letter from Jean-Marie Dru (our CEO) </li></ul></ul>We are currently working on several projects for these clients and agencies.
  8. 9. Contact <ul><li>For more information, please contact: Sjoerd Goderie [email_address] Arnd Jan Gulmans [email_address] </li></ul>

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