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BrandGossip

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A TBWA\ Amsterdam case. BrandGossip helps brand owners to discover what is happening to their brands online.

A TBWA\ Amsterdam case. BrandGossip helps brand owners to discover what is happening to their brands online.

Published in: Business, Technology

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  • 1. BrandGossip Know what’s happening to your brand online BRANDED APPLICATION
  • 2. Background
    • The last couple of years, the web has democratized and socialized
    • Consumers are publishing and sharing an enormous amount of content and opinions, a lot of this is related to brands
    • This has a huge influence on brand perception
    • Brand owners can no longer assume to be in control
  • 3. Objectives
    • Help our clients discover and keep track of what is happening to their brands online
    • Help our clients spot opportunities to build campaigns that truly interact with consumers
  • 4. Strategy
    • We developed BrandGossip : a web-savvy tool that
    • Indexes content by RSS from a large number of relevant sources
    • Allows brand owners to search the indexed content by entering their brand name
    • Presents the results in different categories
    • A demonstration version of BrandGossip is available online:
    • www.brandgossip.com
  • 5. Creative work
  • 6. Creative work
  • 7. Results
    • BrandGossip has been launched successfully, generating a lot of press coverage and interest:
      • from our own clients: Albert Heijn, Masterfoods, Beiersdorf, ABN AMRO
      • from clients of other agencies in the TBWA network: Agency.com (London), TBWA Hunt Lascaris (South Africa)
      • within our network: BrandGossip was featured in ‘ Thursday ’, the weekly letter from Jean-Marie Dru (our CEO)
    We are currently working on several projects for these clients and agencies.
  • 8.  
  • 9. Contact
    • For more information, please contact: Sjoerd Goderie [email_address] Arnd Jan Gulmans [email_address]

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