BI - A Practical Perspective -TBSLPresentation Transcript
Business Intelligence - A Practical Perspective Team Computers & MAIA Intelligence
Gartner: BI is #1 priority for CIOs
Business Intelligence Software Market in India
Indian market for Business Intelligence (BI) is growing at a CAGR of 27 percent and is expected to be $ 17 million market by end-2007 – An IDC Report
Business Intelligence is a Business Management term!
BI : Info on factors affecting business –
Metrics on Sales, Production, Internal operations
Trends of Metrics
This Info helps makes better decisions
What is Business Intelligence? BI => BI Tools and Techniques!
What does Business Intelligence Software Actually include?
Data mining Software
Packaged Data Mart / Datawarehouse
What Tool / Technology is good?
What tools are available?
What works for us?
What is required for us?
How much of D.A.R can be handled by various tools?
Enterprise Application Integration
Isolated Point Solutions
Distributed Data Integration
Ad Hoc Reporting
Any Map for the Territory?
A model for understanding the IT and BI Space would help
Data Collection from Transactions and Reporting requirements are two axes of the IT initiatives
Budget, Time, Business Needs, Technology Available and Skilled Manpower all influence decisions taken
The IT-BI Space Data Collection Reporting More Flexible and Strategic More Accurate, More Cleaner and Internally Consistent Accurate Business Insight for Decision Making and Improvement Operational Interactive Adhoc Visual reporting Initial Stages of Operational Establishment Statutory Accounting Data Warehouse Full Fledged ERP Data Integration Business Intelligence Isolated Systems For Few Areas
The BI Audience Requires Analytics Requires Reporting Requires Dashboards
The BI Value Proposition Increasing Value Generational Step Transactional Reporting Slice/Dice Ad-hoc Query, BI Tools Performance Management (KPI, Guided Analytics) Fact-Based Actions (OLAP/In-Memory, Statistics ) Intelligent Interactions (Data Mining) How are my export and domestic sales doing Can I understand my gross margin return on space? How is the business doing compared to last year? Compared to plan? Are there any potential out-of-stock situations region warehouse wise? Reporting Analysis Forecasting Predictive
BI – Traditional Models Non-OLAP Data Models (Programming, Visual Query Tools, In-Memory, etc) Real time Reporting
BI – User Perspective
Regular Mass Information Dissemination in a standard format
Slicing and Dicing with visual feedback and interactivity.
Mainly for the Middle Management – for Tactical Decisions and to guide Strategic Decisions
Quick Distilled Snapshots, highlighting the key Indices, for Instant Decision Making
D.A.R. - Perfect combination of Data Distribution and Understanding of Information
Today’s Reporting facts…
Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports
Availability of only Static reports – No analysis possible
For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation
Today’s Reporting Facts Contd…
Multiple Data sources – Single view not possible
Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis
Adhoc and enhancement requests from business users – Productivity loss of IT resources
Solution : Operational Business Intelligence & Reporting
Reporting – Considerations
Designed for information distribution
Ad-Hoc or Pre-Defined?
During-The-Fact (Real-Time) or After-The-Fact
Transactional (or) Past Data
Graphical or Tabular / Textual
Navigability Across Reports
Drill Through, Drill Across
BI – Next Generation BI Flow Operational Business Intelligence Easy-to-use Front-end for Business users Supporting Business Activity Monitoring (BAM)
Navigable Reports - Interactive
Navigable Reports – Slice & Dice
Analytics Designed for Understanding
Analytics needs to facilitate:
that coincide with the human process of assimilating data.
Observe – Identify new relationships/dependencies/patterns – New Understanding – New Decisions/Actions
Swim Freely in the Multi-Dimensional DataSpace:
Customer ->Products -> Sales Person -> Other Products -> Other Customers -> Geography -> Best Selling Product -> …
Think-as-you-analyse and Analyse-as-you-think
Benefits of Navigable Reports
Graphical Analytics Non-hierarchical Slice & Dice
Dashboards – Interactive
Advanced Analytics – Mining & Models
Descriptive and Predictive Models
Beer and Nappies – Market Basket Analysis
Chrysler – Identification of new patterns
Model to predict Attrition
Model to decide credit limits for a credit card applicant
Needed for a small percentage of Research users
Models developed here are used in Operation Control
Cash Flow Models
Stochastic Models … etc
So What is Business Intelligence?
It includes everything :
Ad Hoc, Interactive, Visual Reporting
Descriptive and Predictive Modeling
Need to define ways of inducting BI
Every company needs a customized approach
Well where BI can help?
Business Challenges TECHNOLOGY Transaction Volume Market Volatility Consolidation Suppliers Government Reforms Customer Management Manpower Competition
Today’s Business Pressures Marketing Risk Service Sales Project Mgmt Human Resources Credit Finance Plan & Model Execute Report & Analyze
Rapidly Changing Conditions
How can I accelerate my planning and decision cycles?
How do I monitor conditions and take early corrective action?
How do I comply with corporate governance requirements?
How can I ensure accurate, timely reporting?
Ineffective Decision Support
How do I filter extraneous data and focus on relevant information?
How can I access and rationalize disparate, fragmented data?
Efficiency & Cost Control
How can I sustain / improve profitability?
How do I keep information current?
Corporate Performance Management ‘ Corporate Performance Management (CPM) is using right tools of Business Intelligence (BI) for monitoring and managing an organization's performance, using appropriate Key Performance Indicators (KPIs)
CPM Framework C3 : Communication, Comprehension, Control
Integrate and take advantage of existing IT assets
Identify the data integration strategy
Identify a Business Intelligence strategy (Operational + Tactical)
Blending Business Intelligence with elements of planning, budgeting and appropriate-time monitoring
Identify measurable Business Performance Parameters (BPP)
Peg operational data with BPP
Improve and simplify pegging continuously
White Space Applications Unification of Data from Multiple Systems (ETL and Common Data Model) Propeller Rudder Enterprise Information The Framework Unified or Disparate Transaction Systems SCM CRM HR FA ERP SFA Other Industry Specific Transaction System Transaction & Operational Reporting for Line Managers Compliance Reporting Performance Analysis Business Analysis Market Analysis Tactical Reporting & Unified View for All Unified View of Enterprise Dashboards (KRA/KPI) Balanced Scorecards Strategy Map Review Actions Performance Management For All Users Tasks, Workflow, Common Calendar & Issue Log Enterprise Activity Synchronization and Monitoring Everyday Collaborative For Managers New Process Creation External Data Live Feeds Peer Data Market Data Research Reports External Data Disclosure, Compliance, Guidance, Profitability, Corporate Affairs Board, Investor and Shareholder View of Enterprise External Guidance Users Extranet