Connecting services to make hybrid the new cloud foundation
 

Connecting services to make hybrid the new cloud foundation

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Technology Business Research Inc.’s (TBR) Hybrid Cloud Customer Report projects the hybrid cloud market will offer vendors $7 billion in cloud market opportunities in 2014. The report surveyed 650 ...

Technology Business Research Inc.’s (TBR) Hybrid Cloud Customer Report projects the hybrid cloud market will offer vendors $7 billion in cloud market opportunities in 2014. The report surveyed 650 cloud end users across North America, Europe and Asia to map vendor opportunity, customers and competitive landscapes. The data and analysis in the report details customers’ top perceived benefits from vendors, predicts buyer behavior, and highlights the barriers to and drivers of adoption, which will shape the competitive strategies of hybrid cloud vendors over the next two years.

On Feb. 6, 2014, TBR’s research team will present a webinar to discuss the findings of this research, with a focus on how hybrid cloud will transform the market, and provide high-level analysis of vendor opportunity, customers and competitors.

Senior Analyst Allan Krans will share his perspectives on the trends driving adoption in hybrid cloud and provide webinar attendees with additional insight into vendors’ strategies and the future of the hybrid cloud market. He will then field questions from the audience related to the report.

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    Connecting services to make hybrid the new cloud foundation Connecting services to make hybrid the new cloud foundation Presentation Transcript

    • TBR’s Cloud Program Hybrid Cloud Customer Insights Technology Business Research Webinar Series Feb. 6, 2014 TBR T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .
    • Cloud Business Research Highlights and Outlook: Hybrid Cloud Customer Insights Allan Krans Senior Analyst, Software and Cloud Practice Email: allan.krans@tbri.com Twitter: @allankrans 2 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc. TBR
    • TBR Cloud Research Overview TBR TBR Cloud Program — Portfolio Product Descriptions Cloud Business Reports Vendor Reports: Reports analyzing vendors’ cloud businesses cover all relevant segments and track performance across cloud-driven metrics including operating expenses, operating profit, headcount breakouts and geographic breakouts. Benchmarks: Cloud Benchmarks Cloud Customer Research Tracks 3 TBR’s benchmark reports provide analysis through qualitative and metricbased comparisons of key vendors in a market segment. Cloud data models are included with the benchmarks; this TBR research and analysis is built from the ground up based on 15-plus years of vendor-centric financial models. Customer and Competitor Reports: TBR cloud customer reports provide primary research-based insights into purchasing behavior, vendor adoption, satisfaction and demand across multiple cloud offerings and professional services segments. TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • TBR Cloud Research Overview TBR TBR Cloud Program — Portfolio Product Overview Cloud Business Reports Cloud Benchmarks Cloud Customer Research Tracks 4 Accenture Amazon Atos Capgemini Cognizant CSC Dell Deloitte Fujitsu Google HP IBM Infosys Microsoft Public Cloud Benchmark Oracle Rackspace Salesforce SAP ServiceNow Verizon Tata Managed Private & Professional Services Cloud Benchmark Wipro Workday *Plans in place for additional vendors Cloud Components Benchmark Topical Cloud Reports: 2013 reports included Cloud Security and Orchestration Private Cloud Customer and Competitor Report Hybrid Cloud Customer and Competitor Report Cloud Prof. Services Customer and Competitor Report TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Project Approach: Survey Methodology TBR TBR’s cloud customer research program contacts buyers at enterprises across the world for private cloud, hybrid cloud and professional services TBR Annual Cloud Customer Sampling Plan 2,200 surveys annually N. America: 1,000 • United States • Firms >500 employees Europe: 700 • United Kingdom • Germany • France • Firms >250 employees Asia Pacific: 500 • India • China • Firms >250 employees Each report track for two reports per year: • Private Cloud: 650/year • Cloud Professional Services: 900/year • Hybrid Cloud: 650/year 5 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • TBR CLBQ Research Highlights: Private Cloud Customer Report 6 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary TBR Hybrid will become the new foundation for cloud service adoption as integrations become more standardized than custom Hybrid Cloud Migration Opportunity Although the direct integration opportunity is $7 billion, hybrid cloud will deliver the ability for customers to consume public and private clouds for more workloads and at greater scale. Customer Landscape Customers are planning the shift to hybrid environments but are still using largely custom connections between cloud resources. Competitive Landscape Authenticity is required to capitalize on the hybrid opportunity and convert custom integrators to standardized approaches. Customers first seek cloud expertise before vendor relationship and price. 7 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Customer Landscape TBR The $7 billion hybrid cloud opportunity is embedded at the intersection of public and private cloud markets 2014 Hybrid Cloud Integration Opportunity Public Cloud Market Private Cloud Market $67 Billion $7 Billion $40 Billion Projected 2014 hybrid cloud integration market opportunity 24% Public — Public Integration 49% Public — Private Integration 27% Private — Private Integration $1.7 Billion $3.4 Billion $1.9 Billion SOURCE: TBR 8 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Vendor Opportunity: Opportunity and Cloud Expenditures TBR Cloud adopters increasingly consider hybrid cloud integration an integral part of cloud budget allocation 2013 Worldwide Hybrid Cloud Integration Expenditures (n = 1,100) 2013 Private Cloud Expenditures Average Enterprise 2013 Cloud Budget $17.5M 2013 Public and Hybrid Cloud Integration Expenditures $5.4M 2013 Professional Services Expenditures 9 2013 Hybrid Cloud Integration Expenditures $2M 2013 Public Cloud Expenditures $3.4M TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Vendor Opportunity: Opportunity and Cloud Expenditures TBR Budgets vary by region, reflecting the varied state of cloud service adoption across the globe Hybrid Cloud Expenditures by Geography AVERAGE HYBRID CLOUD EXPENDITURES BY REGION APAC (n= 73) 2013 Europe (n= 100) 2013 N. America (n= 132) 2013 TBR $4,200 $3,100 Hybrid Cloud: Regional Overview • Although average hybrid cloud budgets vary by geography, aspirations to elevate individual cloud benefits across broader cloud environments are creating opportunities for cloud vendors and professional services providers. • Prebuilt hybrid clouds as well as the integration of past cloud purchases are driving vendor opportunities across geographies. • Recognizing the various approaches to achieving the hybrid cloud end-state by region will best position vendors for success. $4,600 $0 $1,000 $2,000 $3,000 $4,000 $5,000 Average Expenditures (in $ thousands) SOURCE: TBR 10 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Customer Landscape TBR The next year is critical for vendors to capture hybrid cloud opportunity, as the wave of new customer investment will peak during 2014 Cloud Adopters’ Cloud Consideration Evaluating and will purchase within the next 12 months Evaluating and will purchase after the next 12 months Public Cloud 19% 8% Private Cloud 16% 8% Hybrid Cloud 24% 12% n = 325; Percentages indicate percent of respondents. “There is an awful sensation among some of the smaller groups in any business to try to build their own [cloud], and a hybrid solution appears to be the easiest way forward. It’s like putting your foot in the water and seeing how you can go with it.” — IT Architect, $1 billion to $4.9 billion, Media/ Publishing, Germany 11 Although private and public clouds dominate the cloud marketplace, the percentage of consideration and anticipated purchase of the cloud environments drops drastically over the next two years. Hybrid cloud will be the primary cloud environment evaluated and purchased over the next two years, amplifying the need for integrated hybrid solutions and messaging of vendors’ hybrid cloud capabilities. TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Customer Landscape TBR The expectation for hybrid is that vendors can deliver standardization across the environment while maintaining the core benefits of cloud Reasons for Migrating to Hybrid Cloud Top perceived benefits of hybrid cloud Improved operational efficiency • Ability to scale resources up and down as needed • Reduction in total cost of ownership • Increased standardization of processes across workloads • Discrete benefits of individual cloud workloads Unique value of hybrid cloud to elevate discrete benefits across holistic cloud environments Vendor Strategy Messaging and demonstrating the integration capabilities of solutions (both cloud and services) will best position vendors to capture and maintain accounts as customers’ clouds evolve from point cloud solutions to integrated hybrid environments. 12 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Customer Landscape TBR Hybrid approaches and needs vary significantly, requiring a service-led approach in APAC and more structured approach in N. America Routes to Hybrid Cloud Overall Hybrid Adoption rate = 22.5% (n = 2,001) N. America Hybrid Cloud Adoption Rate = 21.7% EMEA Hybrid Cloud Adoption Rate = 23.9% Hybrid cloud purchase decisions in the Americas and EMEA are premeditated, with hybrid the intended end-state for cloud environments. APAC Hybrid Cloud Adoption Rate = 22.9% APAC adopters are arriving at hybrid models out of necessity, integrating prior cloud purchases after the fact. How vendors can succeed: Americas and EMEA: APAC: Message integration capabilities of cloud Lead with education and integration services solutions to deliver desired hybrid end-state. to help optimize cloud solutions. 13 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Opportunity TBR Early use of custom integrations in APAC and EMEA will eventually give way to prebuilt solutions currently utilized in North America How Customers are Arriving at Hybrid Cloud Average Number of Integration Methods Top Methods Utilized Utilized Hybrid Integration Methods Custom integrations 2 Cloud integrations through a professional services firm Prebuilt cloud vendor integrations 1.9 Cloud integrations through ISV Third-party delivered hybrid cloud (through ISV, MSP or professional services firm) 14 3.2 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Customer Landscape TBR Building on initial workload transitions, customers will accelerate hybrid adoption for core, mission-critical applications in 2014 Hybrid Cloud Workload Migration TBR WORKLOADS MIGRATED TO HYBRID CLOUD 100% +39% +36% +38% 80% 60% 40% 20% 0% SOURCE: TBR 2013 While Storage and Test & Dev. will lead all workloads in hybrid migration in 2014, the most rapid migration of workloads to hybrid cloud will be across BI, HR and ERP workloads. 2014 EST. Messaging of integration services capabilities and delivering preintegrated workloads for hybrid cloud will position vendors for success in 2014. 15 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Executive Summary: Competitive Landscape TBR Demonstrating a breadth of cloud-specific knowledge and capabilities can disrupt the traditional IT vendor landscape Vendor Consideration Existing vendor relationships Ease of doing business SOURCE: REUTERS Cloud knowledge and complete line of cloud capabilities Value and price With customers seeking proven cloud know-how and complete solutions, vendors cannot rely on existing relationships and market reputation to carry them into the hybrid cloud space — demonstrating tech leadership will be the key differentiator in the hybrid cloud market. 16 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • TBR Questions? 17 TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • Hybrid Cloud Customer Insights: Webinar Contact Information TBR Allan Krans Senior Analyst, TBR’s Software & Cloud Practice Email: allan.krans@tbri.com Twitter: @allankrans Telephone: 603.758.1819 James McIlroy Vice President of Sales Email: mcilroy@tbri.com Telephone: 603.929.1166 18 Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • TBR Cloud Practice Syndicated Coverage TBR Syndicated Research Coverage Cloud Vendor Reports Benchmarks (Cloud Business Quarterly) (Benchmark XLS data is also available) • • • • • • • • • • • • • • • • • • • • • • • Accenture Cloud* Amazon Web Services* Atos Cloud* Capgemini Cloud* Cognizant Cloud* CSC Cloud* Dell Cloud* Deloitte Cloud* Fujitsu Cloud* Google Cloud* HP Cloud* IBM Cloud* Infosys Cloud* Microsoft Cloud* Oracle Cloud* Rackspace* Salesforce.com SAP Cloud* ServiceNow* TCS Cloud* Verizon Cloud* Wipro Cloud* Workday 19 Public Cloud Benchmark The public cloud program compares and analyzes the strategies, results and drivers of 50 key vendors in the public cloud segment across Software as a Service, Platform as a Service and Infrastructure as a Service. Managed Private & Professional Services Cloud Benchmark* The managed private cloud and professional services program compares and analyzes the strategies, results and drivers of 29 key vendors in the managed private cloud and professional services market across Business Process as a Service, Software as a Service, Platform as a Service, Infrastructure as a Service, cloud consulting, cloud SI and cloud ADM. Cloud Components Benchmark* The cloud components program compares and analyzes the strategies, results and drivers of 12 key vendors that sell the building blocks of software and hardware used to construct public and private clouds. Note: There are also three semiannual cloud adoption studies and cloud topic reports (Cloud Security is available now and Cloud Orchestration is upcoming). *Semiannual Report TBR Quarterly Webinar Series | 2.6.14 | www.tbri.com | ©2014 Technology Business Research Inc.
    • About Us Contact Us Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. 1.603.929.1166 info@tbri.com www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today. This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.