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Traditional Vendors Entering Cloud are Accelerating the Pace of Pure-play Portfolio Innovation – Insights from TBR’s 4Q12 Cloud Research

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The TBR Software and Cloud research recorded a webinar on May 8, 2013, recapping vendor performance reported in TBR's 4Q12 Cloud Business Quarterly reports. This deck is from that …

The TBR Software and Cloud research recorded a webinar on May 8, 2013, recapping vendor performance reported in TBR's 4Q12 Cloud Business Quarterly reports. This deck is from that presentation.

Senior Analyst Allan Krans and Analyst Jillian Mirandi shared their perspectives on the latest results in the public cloud market landscape and cloud vendor reports, and provided webinar attendees with additional insight into the performance and future of the cloud market. They then fielded questions from the audience related to this research.

Discussion topics included:

• How cloud portfolio expansion into LOBs/Verticals allows one-trick ponies to increase their share of wallet and addressable market
• How the cloud infrastructure landscape is evolving into much more than just cloud compute and storage
• Who is winning and losing in office productivity suites?

For more information visit www.tbri.com or follow us on Twitter @tbrinc

Published in: Technology, Business

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  • 1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.TBR’s Cloud Business QuarterlySMResearch Highlights and OutlookTechnology Business Research Quarterly Webinar SeriesMay 8, 2013
  • 2. TBR2 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Cloud Business Quarterly Research Highlights and Outlook: Webinar PresentersJillian MirandiAnalyst, Software & Cloud Practicejillian.mirandi@tbri.com@JillianNotesAllan KransSenior Analyst, Software & Cloud Practiceallan.krans@tbri.com@Allanktbr
  • 3. TBR3 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.TBR Cloud Program – Product DescriptionsCloud Data Models:Included with the benchmarks, this TBR research and analysis isbuilt from the ground up based on 15+ years of vendor-centricfinancial models.Cloud Customer Research Track Reports:TBR cloud customer reports provide primary research-basedinsights into purchasing behavior, vendor adoption, satisfactionand demand across multiple cloud offerings and professionalservices segments.Benchmarks:TBR’s benchmark reports provide analysis through qualitativeand metric-based comparisons of key vendors in a marketsegment.Vendor Reports:Reports analyzing vendors’ cloud businesses cover all relevantsegments and track performance across cloud-driven metricsincluding operating expenses, operating profit, headcountbreakouts and geographic breakouts.Benchmark Reports & CloudData ModelsVendor CloudBusiness ReportsCloud Customer ResearchTrack ReportsPortfolioTBR Cloud Research Overview
  • 4. TBR4 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Benchmarks &Cloud DataModelsPublic CloudBenchmark – QuarterlyManaged Private Cloud &Professional ServicesBenchmark – SemiannualVendor CloudBusiness ReportsAccentureAWSCapgeminiCSCDellDeloitteFujitsuGoogleHPIBMMicrosoftOracleRackspaceSalesforce.comSAPServiceNowVerizonWorkdayAtosAT&TInfosysNetSuiteTataCloud ComponentsBenchmark – SemiannualTBR Cloud Portfolio: Program OverviewCurrent Portfolio Planned ExpansionCloud CustomerResearch TracksTBR Cloud Program – Portfolio OverviewCloud Customer Reports and Topical ReportsTracks – Semiannually Q2 & Q4• Private Cloud Migration• Cloud Professional Services• Hybrid Cloud MigrationTopical – Semiannually Q1 & Q3• Security• Management/Brokerage
  • 5. TBR5 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.CLBQ Research Highlights and Outlook
  • 6. TBR6 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.MicrosoftSalesforceAWSMarket LeadersAWS, SFDC and MSFT are leaders in the growing public cloud marketlandscapeVendors covered in TBR’s Cloud BenchmarkCLBQ 4Q12 Research Highlights: Public Cloud Benchmark
  • 7. TBR7 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.CLBQ 4Q12 Research Highlights1.2.3.Portfolio expansion into lines of business and verticals allow vendorsto increase their share of wallet in current customer bases and growinto new marketsThe SaaS productivity space is getting more competitive as vendorsinvest in social collaboration capabilities and partner programsCloud infrastructure vendors are evolving beyond vanilla compute andstore to disrupt the database and warehousing marketsDriven by constant new entrants into the cloud space, vendors areexpanding their portfolios across the board to differentiateCompute andStoreTop Cloud Trends
  • 8. TBR8 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Public Cloud Revenue Growth: Percentage and Dollar GrowthDollar growth leaders are market makers that are now expanding theirportfolios to cross-sell into more functional areasLaggardsLeadersWeightedAverageAbsoluteAverageKeyGrowth throughacquisitionsGrowth through disruptionBox($12,000, 160%)Market leaders throughearly-to-market offeringsCLBQ 4Q12 Research Highlights: Public Cloud Market
  • 9. TBR9 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Portfolio Expansion: Line of BusinessPortfolio expansion to address new lines of business and verticals willcontinue throughout 2013 as customers demand more customized cloudsLaggardsLeadersWeightedAverageAbsoluteAverageKeyLOB: HR expansion withKinexa acquisitionCLBQ 4Q12 Research Highlights: Portfolio Expansion
  • 10. TBR10 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Portfolio Expansion: VerticalPortfolio expansion to address new lines of business and verticals willcontinue throughout 2013 as customers demand more customized cloudsLaggardsLeadersWeightedAverageAbsoluteAverageKeyVertical: Public SectorexpansionCLBQ 4Q12 Research Highlights: Portfolio Expansion
  • 11. TBR11 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Portfolio Expansion: VerticalPortfolio expansion to address new lines of business and verticals willcontinue throughout 2013 as customers demand more customized cloudsLaggardsLeadersWeightedAverageAbsoluteAverageKeyVertical: FinancialSector expansionCLBQ 4Q12 Research Highlights: Portfolio Expansion
  • 12. TBR12 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Public SaaS Revenue Growth: Percentage and Dollar GrowthTo maintain SaaS dollar growth leadership, Salesforce.com and Microsoftexpand products’ functionalities and addressable marketsWeightedAverageAbsoluteAverageKey$ Growth Leader% Growth LeadersCLBQ 4Q12 Research Highlights: Public SaaS Market
  • 13. TBR13 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.SaaS Productivity SuitesCLBQ 4Q12 Research Highlights: Productivity SuitesThe SaaS productivity space is getting more competitive as vendorsinvest in social collaboration capabilities and partner programs
  • 14. TBR14 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Public IaaS Revenue Growth: Percentage and Dollar GrowthAWS continues to dominate the IaaS market, offering new services at lowcosts while collecting increased revenues on compute and storage usageCLBQ 4Q12 Research Highlights: Public IaaS Market
  • 15. TBR15 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Public IaaS Revenue Growth: Percentage and Dollar GrowthAWS continues to dominate the IaaS market, offering new services at lowcosts while collecting increased revenues on compute and storage usageCLBQ 4Q12 Research Highlights: Public IaaS Market
  • 16. TBR16 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Public IaaS Revenue Growth: Percentage and Dollar GrowthAWS continues to dominate the IaaS market, offering new services at lowcosts while collecting increased revenues on compute and storage usageCLBQ 4Q12 Research Highlights: Public IaaS Market
  • 17. TBR17 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.SOURCE: TBR RESEARCH AND ESTIMATES; COMPANY DATA AND ESTIMATESDatabase as a Service - strategies Data Warehousing as a Service -AWS advertisementCloud Infrastructure: DBaaS and DWaaSCLBQ 4Q12 Research Highlights: IaaS ExpansionCloud infrastructure vendors are evolving beyond vanilla compute andstore to disrupt the database and warehousing markets
  • 18. TBR18 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.Questions?
  • 19. TBR19 TBR Quarterly Webinar Series | 5.8.13 | www.tbri.com | ©2013 Technology Business Research Inc.For additional information, please contact:Jillian MirandiAnalyst, Software & Cloud Practicejillian.mirandi@tbri.com@JillianNotesAllan KransSenior Analyst, TBR’s Software & Cloud Practiceallan.krans@tbri.com@AllanktbrCloud Business Quarterly Research Highlights and Outlook: Webinar Presenters
  • 20. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.About TBRTechnology Business Research (TBR) is a leading independent technologymarket research and consulting firm specializing in the business and financialanalyses of hardware, software, networking equipment, wireless, portal andprofessional services vendors.Serving a global clientele, TBR provides timely and accurate market researchand business intelligence in formats that are tailored to clients’ needs. Ouranalysts are available to further address client-specific issues or informationneeds on an inquiry or proprietary consulting basis.TBR has been empowering corporate decision makers since 1996.To learn how our analysts can address your unique business needs, pleasevisit our website or contact us today.Contact Us1.603.929.1166info@tbri.comwww.tbri.com11 Merrill DriveHampton, NH 03842USAThis report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. TechnologyBusiness Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is notand should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This reportis copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.

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