TBR Webinar: The Consumer Devices Market Landscape
 

TBR Webinar: The Consumer Devices Market Landscape

on

  • 321 views

The TBR Computing research team invites you to an invitation-only webinar on Wednesday, Feb. 5, 2014, for a guided recap and analysis of vendors’ performances as reported in TBR’s Consumer Devices ...

The TBR Computing research team invites you to an invitation-only webinar on Wednesday, Feb. 5, 2014, for a guided recap and analysis of vendors’ performances as reported in TBR’s Consumer Devices Market Landscape.

TBR recently concluded a study of more than 1,000 consumers who own more than one device. We focused on the tasks they perform with those devices and how well the devices perform those tasks, enabling us to plot the likely course of the consumer device market. TBR Devices Principal Analyst Ezra Gottheil and Analyst Jack Narcotta will share what we learned and will help you understand what consumers do with their devices, how well they like them and what kinds of devices they are likely to buy in the future.

Statistics

Views

Total Views
321
Views on SlideShare
321
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

TBR Webinar: The Consumer Devices Market Landscape TBR Webinar: The Consumer Devices Market Landscape Presentation Transcript

  • TBR’s Computing Business QuarterlySM Webinar Computing Devices: Portfolio Wars Feb. 5, 2014 TBR T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .
  • TBR’s Devices Business Quarterly Webinar: Portfolio Wars Ezra Gottheil Principal Analyst, Devices Email: ezra.gottheil@tbri.com Twitter: @egottheil Jack Narcotta Analyst, Devices Email: jack.narcotta@tbri.com Twitter: @JackN_TBR 2 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc. TBR
  • Overview TBR For vendors and users, portfolio breadth matters Users have collections of devices, and winning vendors have portfolios. • Usage and satisfaction drive purchases. • Major vendors are assembling portfolios. • Acquisitions are playing an important role. 3 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Overview TBR Vendors seek advantage by offering a full menu as device types multiply TBR’s Consumer Devices Landscape report shows how users assemble collections of devices. SOURCE: 123RF.COM Lenovo acquisitions reflect the need for vendors to deploy product portfolios. SOURCE: SOCIALANIMAL.COM Competition in product categories creates acquisition opportunities. SOURCE: FORBES.COM 4 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Devices Landscape TBR TBR surveyed more than 1,200 PC, smartphone or tablet owners in North America to understand device usage trends TBR fielded the study from Oct. 8, 2013, through Oct. 15, 2013 Consumers Surveyed: 1,224 Study Objectives: • How devices are used • Ideal combinations of devices Tablet Smartphone Owners: Android Owners: 139 Owners: 577 918 PC Owners: 901 • Task breakpoints in usage across devices • Pain points by device type Personal Home Users: 738 Personal Work Users: 486 • Customers’ expectations • How expectations will drive purchases Operating System Used to Take Online Survey: Android: 25 OS X: 150 iOS: 214 Windows XP: 122 Windows Vista: 78 Windows 7: 521 Windows 8: 68 Other: 46 Note: Owner counts will not total the number surveyed as each consumer owned at least one primary device and a secondary device (tablet or smartphone). Additionally, personal work users indicated they used their device for work-related activities at home or at work more than one time per week. 5 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Devices Landscape TBR Tablets, despite their popularity and surging sales, fill the gap for most users between smartphones and PCs For “worky” tasks, the PC still wins. SOURCE: ENGADGET.COM Smartphones are communication necessities — not just for talking. SOURCE: PHONEARENA.COM Most users keep tablets for consumption of videos, books and, opportunistically, email. SOURCE: TABLETREPORT.COM 6 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Devices Landscape TBR Growing separation among consumers’ most frequently performed tasks creates opportunities for new, blended form factors Consumers’ device usage relationships among most popular activities PC Conduct research Plan and book travel Write email Share photos or videos Find places and get directions Send texts or instant messages Take photos or videos Smartphone 7 Online shopping Read email View online videos Read digital books or magazines News/sports/weather Tablet TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Lenovo Acquisitions TBR Lenovo’s acquisitions broaden the company’s markets Lenovo’s prime directive is growth. SOURCE: IMGUR.COM Lenovo has a strong base in China for its new “attack” segments. Its acquisitions give it global scope. SOURCE: SHUTTERSTOCK.COM The acquisitions play to Lenovo’s strengths — the ability to embrace low-margin hardware and proliferating products SOURCE: SCIENCE.ORG 8 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Lenovo Acquisitions TBR Lenovo has several strong brands Brand is critically important to Lenovo. SOURCE: IMGUR.COM The acquisitions strengthen one alliance and help forge another. SOURCE: SHUTTERSTOCK.COM Lenovo’s competition has weaknesses. SOURCE: ABOUTTHEIPAA.COM 9 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Vendor Portfolios TBR Portfolios give vendors advantages and challenges Lenovo seeks growth for supply-chain scale and brand identity. SOURCE: ONLINEMBA.COM A broad portfolio requires a difficult stretch across markets. SOURCE: FACEBOOK.COM Cross-device selling and increasing loyalty are difficult. SOURCE: ONBILE.COM 10 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • More M&A TBR Portfolio formation will drive mergers and acquisitions PCs are an enduring product category. SOURCE: PCWORLD.COM Acer is a prime acquisition target for the right company. SOURCE: SPINFIXIT.COM Acer could fill holes in either Samsung’s or Huawei’s portfolio. SOURCE: SANDAIBEN.COM 11 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • More Devices TBR Portfolio formation will drive product development From a portfolio view, Chromebooks etc., are PCs. SOURCE: SAMSUNG.COM Wearables fill out portfolios but are really peripherals. SOURCE: THEVERGE.COM Google will raise many products in its “Nest”. SOURCE: GIGAOM.COM 12 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • TBR Portfolio Wars Webinar — Webinar Contact Information TBR Ezra Gottheil Principal Analyst, Devices Jack Narcotta Analyst, Devices Email: ezra.gottheil@tbri.com Twitter: @egottheil Telephone: 603.758.1853 Email: jack.narcotta@tbri.com Twitter: @JackN_TBR Telephone: 603.758.1818 Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel For Additional Information on TBR’s Research Capabilities Please Contact: John Spooner Director – Computing Business Practice Email: john.spooner@tbri.com Telephone:603.929.1166 13 James McIlroy Vice President of Sales Email: mcilroy@tbri.com Telephone:603.929.1166 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • Computing Devices Benchmark: Portfolio TBR The Computing Devices Benchmark provides ongoing coverage of PC, tablet and smartphone vendors and their strategies TBR will rank and score the top brand-name device companies and chronicle their interactions with key ecosystem partners that influence the devices business Benchmarked Device Vendors • • • • • • • • • • Amazon Samsung ASUS Motorola LG RIM HTC Huawei Nokia ZTE • • • • • • • • • • HP Dell Apple Toshiba Panasonic Acer Lenovo Fujitsu Devices Sony Microsoft Nonbenchmarked Influencers • • • • Microsoft Google Intel AMD 14 • • • • ARM Qualcomm NVIDIA Broadcom PC vendors Tablet vendors Handset vendors Content Ecosystem TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • TBR Computing Practice Syndicated Coverage TBR Computing Practice Syndicated Research Coverage Device Benchmark Vendors Data Center Benchmark Vendors (Benchmark XLS data is also available) (Benchmark XLS data is also available) • • • • • • • • • • • • • • • • • • • Acer* Amazon Apple Asus* BlackBerry Dell Fujitsu HP HTC Huawei Lenovo • • • • • • • • LG Motorola* Nokia* Panasonic* Samsung* Sony Toshiba ZTE Brocade Bull Cisco Dell EMC Fujitsu HDS HP • • • • • • • • Huawei IBM Juniper NEC NetApp Oracle Quantum Unisys Corporate IT Buying Behavior & Customer Satisfaction Studies • Desktops • Notebooks • Services & Support Computing Vendor Coverage • • • • • • • • • • • • • • Acer* Apple Asus* Dell EMC Fujitsu HP IBM Intel Lenovo NetApp Samsung* Sony Toshiba • x86-Based Servers • Apple Enterprise PCs* • Cisco UCS* *Semiannual publication 15 TBR Quarterly Webinar Series | 2.5.14 | www.tbri.com | ©2014 Technology Business Research Inc.
  • About TBR Contact Us Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. 1.603.929.1166 info@tbri.com www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today. TBR T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C . This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact ©Technology Business Research, Inc. for permission to reproduce.