BI software vendors will align portfolios and go-to-market strategies with customers’ evolving BI needs in 2014. Embedding BI functionality into applications enables vendors to balance serving …
BI software vendors will align portfolios and go-to-market strategies with customers’ evolving BI needs in 2014. Embedding BI functionality into applications enables vendors to balance serving advanced BI customers, who have considerable experience and know exactly which tools they need to expand deployments, and basic BI customers, who are late adopters who are investigating the tools but do not yet know what they need. For the customer that is well versed in the use of analytics, having the tool built into the application enables them to more effectively accomplish their goals. For the late adopter, having the tool built into the application provides them with a preconfigured starting point based on other clients’ best practices. TBR’s landmark BI Software Vendor Benchmark examines the current front-runners in the market, how well they are doing and where their attention is focused.
TBR’s Software Practice team invites you to a webinar on Tuesday, April 8, 2014, to discuss the findings of this benchmark, which expounds upon topics such as market directionality, trend information, and predictions.
Matt Healey, principal analyst in TBR’s Software and Cloud Practice, and Enterprise Software Senior Analyst Elizabeth Hedstrom Henlin will share their perspectives on market-making buyer trends within BI software and provide webinar attendees with strategic projections around vendor and customer activity. They will then field questions from the audience.
Questions for discussion will include:
• How are customers’ buying behaviors continuing to influence the maturing BI software market?
• Where can professional services vendors join the conversation around BI software? Which software vendors are best positioned to be CY14 growth partners?
• What are pureplay firms’ evolving tactics to disrupting enterprise software vendor strengths as a path to growth?
• How will enterprise software vendors respond to pureplay threats, moving from install base defense to broader growth opportunities?