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PWC’s new Digital Services will prove a differentiator among competitors
PWC’s new Digital Services will prove a differentiator among competitors
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PWC’s new Digital Services will prove a differentiator among competitors

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PwC’s launch of Digital Services marks the first substantial development since the firm acquired Booz & Company (now Strategy&) in April and positions the firm to provide clients digital business …

PwC’s launch of Digital Services marks the first substantial development since the firm acquired Booz & Company (now Strategy&) in April and positions the firm to provide clients digital business transformation as part of its strategy-to-execution approach. TBR believes PwC’s Digital Services announcement will be significant within the management consulting and IT services marketplace.

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  1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. TBR SPECIAL REPORT PWC’s new Digital Services will prove a differentiator among competitors Patrick Heffernan, IT Services Practice Manager and Principal Analyst (patrick.heffernan@tbri.com) Stephanie Artigliere, Professional Services Analyst (stephanie.artigliere@tbri.com) June 12, 2014 PwC’s launch of Digital Services marks the first substantial development since the firm acquired Booz & Company (now Strategy&) in April and positions the firm to provide clients digital business transformation as part of its strategy-to-execution approach. TBR believes PwC’s Digital Services announcement will be significant within the management consulting and IT services marketplace for two reasons. First, PwC’s effort to differentiate its digital offerings around a business-centric approach will compel competitors to attempt the same. Notably, PwC’s announcement lacked any specific technology components — no special new software or applications — and PwC built the business unit around capabilities in consulting, deals, tax and risk management. At 2,000 professionals, Digital Services is a small part of PwC, but the group positions PwC to address C-level executives’ business concerns about incorporating digital technology into their business models. The Digital Services’ business-centric mindset, which leads with consulting rather than technology, will enable the firm to meet the business needs of chief marketing officers or line-of-business leaders that are often the leading proponents of digital within companies. Second, PwC’s formation of Digital Services comes well after launches of digital-centric offerings by competitors such as Deloitte, IBM and Accenture. Being slower to market likely reflects a decision by PwC to pull the necessary pieces into place first. TBR’s 2H12 Management Consulting Benchmark (published June 2013) stated, “[PwC] emphasized strengthening and broadening its digital technology capabilities and expertise, as evidenced by the acquisition of Ant’s Eye View and Logan Tod & Co., and the alliance with Australia-based ThoughtWorks.” Digital is not new for PwC with the launch of the service. The firm chose to step into the gold rush-like marketplace of digital services with a fully formed, globally supported offering rather than jumping on the digital bandwagon with no capabilities. In TBR’s 2H13 Management Consulting Benchmark (to be released June 2014), PwC’s 2013 management consulting revenue is estimated at $7,174 million, making the firm the fourth-largest management consulting firm behind Deloitte, KPMG and McKinsey. However, we expect PwC’s Booz & Company
  2. www.tbri.com TBR acquisition (now Strategy&) will scramble the 2014 revenue ranking order of the top four management consulting revenue leaders. Emerging technologies, including digital, have permeated consulting, with much of the change coming from companies’ big data that leads into strategy (rather than strategy cascading through the lines of business, with technology implications). To keep pace, PwC must be able to tap into the digital landscape and provide digital-enhanced business transformation. To get ahead of the competition, PwC will have to differentiate its digital offerings, likely through the specific strengths PwC mentioned today: consulting, deals, tax and risk management. Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. For more information please visit www.tbri.com. ©2014 Technology Business Research Inc. This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.

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