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Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
Software-defined Networking (SDN): Understanding the Threats and Opportunities
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Software-defined Networking (SDN): Understanding the Threats and Opportunities

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Software-defined networking (SDN) continues to gain momentum, threatening to upend the networking landscape. While the technological advantages of SDN compared to traditional network architectures are …

Software-defined networking (SDN) continues to gain momentum, threatening to upend the networking landscape. While the technological advantages of SDN compared to traditional network architectures are clear, enterprise customers have been slow to adopt the technology due to its complexity, immature standards and a limited amount of vendor solutions, as well as the lack of a quantifiable business case. Still, vendors are evolving their portfolios, strategies and messaging around SDN to capitalize on customer spending as it occurs.

The TBR Network & Mobility research team hosted a thought leadership webinar on Tuesday, June 17, 2014, where they delved into the future of software-defined networking.

Senior Analyst Scott Dennehy shared his perspective on the market and provide additional insight into vendor performance and the future of SDN.

Questions for discussion will included:

1. What is SDN, and why is it important?
2. What are the opportunities and challenges presented by SDN?
3. What is the impact of SDN on the vendor landscape, both now and in the future?
4. Who are the major vendors pursuing the SDN opportunity, and what strategies are they using?

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  • 1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. Software-defined Networking (SDN): Understanding the Threats and Opportunities Technology Business Research Webinar Series June 17, 2014
  • 2. TBR 2 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. Software-defined Networking: Presenter Scott Dennehy Senior Analyst, Data Center Email: scott.dennehy@tbri.com Twitter: @scottdTBR
  • 3. TBR 3 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. Key Takeaways Software-defined Networking Adoption Curve Software-defined Networking Enterprise Benefits, Costs and Impact to Vendors Server Virtualization versus Network Virtualization Vendor Strategy Comparison Vendor Solution Summary Software-defined Networking Development Organizations Future Outlook Agenda Software-defined Networking: Threats and Opportunities
  • 4. TBR 4 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. Key Takeaways While SDN is gaining traction in the enterprise market, customer education and a stronger business case will enable widespread adoption Software-defined networking (SDN) has moved beyond the hype and into real-world network deployments. However, challenges remain for SDN to proliferate within the broader enterprise market and meaningfully contribute to supplier revenue. Unlike past network-specific technology transitions where the competitive landscape consisted solely of hardware providers, SDN has attracted a host of software vendors whose approaches threaten to commoditize network hardware over the long term. SDN will progress over the next 12 months in the form of more use cases, vendor solutions and customer success stories. Suppliers will focus on educating customers on the benefits of SDN on their unique solutions and helping IT make a strong business case as spending reaches critical mass in 2015 and 2016. Software-defined Networking: Threats and Opportunities
  • 5. TBR 5 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. SDN adoption will accelerate in 2014 and 2015 Realization that virtualization can benefit data center networks 2011 Deployments in major cloud and content providers 2012 2013 Proof-of-concept stage 2014 Early adopter spending increases Vendor consolidation and attrition 2015 2017 2018 2019 Adoption by late majority and laggards 2016 Software-defined Networking: Threats and Opportunities
  • 6. TBR 6 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. SDN provides a variety of benefits compared to traditional network architectures Enterprise Costs • Higher software capex • Higher professional services capex/opex Enterprise Benefits • Lower hardware capex • Lower deployment and maintenance opex • Increased operational efficiency • Increased network efficiency, flexibility and uptime SDN versus Traditional Network Architectures Software-defined Networking: Threats and Opportunities
  • 7. TBR 7 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. SDN provides a variety of benefits compared to traditional network architectures, potentially resulting in lower vendor revenue Enterprise Costs • Higher software capex • Higher professional services capex/opex Enterprise Benefits • Lower hardware capex • Lower deployment and maintenance opex • Increased operational efficiency • Increased network efficiency, flexibility and uptime SDN versus Traditional Network Architectures Software-defined Networking: Threats and Opportunities Vendor Opportunity Vendor Challenge
  • 8. TBR 8 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. Complexity in technology and decision making is inhibiting widespread enterprise adoption of SDN • Complex technology not yet fully understood by broader enterprise market • Business case not yet clearly defined • Standards and vendor solutions still evolving • Some internal conflict in IT organization • Simple for IT to understand and implement • Easily quantified and justifiable business case • Established vendor solutions • Clear decision-making process for IT Network VirtualizationServer Virtualization Software-defined Networking: Threats and Opportunities SOURCE: CATSTECHNOLOGY.COM SOURCE: GL.ACCESS-COMPANY.COM
  • 9. TBR 9 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. SDN has altered the networking landscape to include a host of new competitors using different strategies • Solutions are hardware- agnostic • Leveraging success in server virtualization • Combination of proprietary hardware and SDN controllers • Platforms provide traditional switching and SDN and programmable functionality • Support of OpenFlow standard Software-defined Networking: Threats and Opportunities Brocade Cisco HP Juniper Microsoft Oracle IBM VMware Comparison of Vendor SDN Strategies Enterprise Customers
  • 10. TBR 10 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. Vendor solutions are broad and diverse, consisting of SDN-enabled legacy products and custom-built platforms Vendor Solution Name Key Products Alcatel-Lucent Application Fluent Networking  Nuage Networks Virtualized Services Platform and Gateway (VSP/VSG)  OpenFlow- and OpenStack-enabled switches (e.g., OmniSwitch 6800) Brocade N/A  Vyatta 5400/5600 vRouter  OpenFlow-enabled routers and switches (e.g., MLX/ICX/VDX families) Cisco Application-centric Infrastructure (ACI)  Nexus 9000 switch  Application Policy Infrastructure Controller (APIC) Dell N/A  Z9500 Fabric Switch  Active Fabric Controller  OpenFlow-enabled switches (e.g., N and S Series) HP N/A  7900 Switch  OpenFlow-enabled switches (e.g., FlexFabric family)  Virtual Application Networks (VAN) SDN Controller Software IBM SDN for Virtual Environments (SDN-VE)  SDN-VE KVM, VMware and OpenFlow editions  OpenFlow-enabled switches (e.g., RackSwitch family) Juniper N/A  EX9200 switch  Contrail SDN Controller Microsoft N/A Hyper-V Network Virtualization NEC ProgrammableFlow Networking  PF Series Switches  PF6800 SDN Controller Oracle Oracle Virtual Networking  Oracle Fabric Interconnect/Manager/Monitor  Oracle SDN VMware N/A NSX Software-defined Networking: Threats and Opportunities
  • 11. TBR 11 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. SDN industry organizations share the same goal, although their methods and approaches vary Comparison of SDN Development Organizations • Founded in 2013 • Primarily a vendor- driven organization • Focused on developing an open-source SDN controller • 40 member companies Accelerate adoption of SDN through open architectures • Founded in 2011 • Primarily a user-driven organization • Introduction and support of OpenFlow standard • 130 member companies Software-defined Networking: Threats and Opportunities OpenDaylight Open Networking Foundation
  • 12. TBR 12 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. SDN remains a significant revenue opportunity for vendors, but fierce competition and long sales cycles remain obstacles to success • Enterprise demand for SDN solutions is growing. • Customers will want to consult with vendors before deploying SDN products. • SDN standards and vendor solutions will continue to mature. • Widespread adoption of SDN will be slowed by long sales cycles. • Competition in the SDN market will be intense, with both hardware and software vendors vying for customer wallet share. Inhibitors and Competition Growth and Opportunities Software-defined Networking: Threats and Opportunities
  • 13. TBR 13 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. Software-defined Networking: Webinar Contact Information Scott Dennehy Senior Analyst, Data Center Email: scott.dennehy@tbri.com Twitter: @scottdTBR Telephone: 603.758.1822 Questions? James McIlroy Vice President of Sales Email: mcilroy@tbri.com Telephone: 603.929.1166 Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel LinkedIn: www.linkedin.com/company/technology-business-research
  • 14. TBR 14 TBR Webinar Series | 6.17.14 | www.tbri.com ©2014 Technology Business Research Inc. NMP Syndicated Research Coverage Telecom Vendors Operators Benchmarks • Accenture Telecom & Mobility • Alcatel-Lucent • Cisco Systems • Ericsson • HP Telecom & Mobility • Huawei • IBM Telecom & Mobility • Juniper Networks • Nokia Solutions and Networks • Samsung Telecommunication Systems • ZTE • AT&T • Sprint • T-Mobile USA • Verizon Enterprise Coverage: • AT&T Business Solutions • BT Global Services • Orange Business Services • Verizon Enterprise Solutions • Vodafone Enterprise Services • Telecom Vendor Benchmark o Telecom Infrastructure Services (TIS)  Telecom Infrastructure Services Benchmark  Telecom Infrastructure Services Margin Benchmark  Telecom Infrastructure Services Addressable Market Forecast  Telecom Infrastructure Services North America Addressable Market Forecast • Enterprise Network Vendor Benchmark o Enterprise Networking Addressable Market Forecast o Network Infrastructure Services (NIS) Benchmark • U.S. & Canada Mobile Operator Benchmark Enterprise Networking Cable Providers (Reports include content on Ent. Networking) • Accenture Telecom & Mobility • Cisco Systems • HP Telecom & Mobility • Huawei • IBM Telecom & Mobility • Juniper Networks • Comcast • Time Warner Cable Internet Companies • Google • Microsoft Telecom & Internet TBR Networking & Mobility Practice Syndicated Coverage
  • 15. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. About TBR Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today. Contact Us 1.603.929.1166 info@tbri.com www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.

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