TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.
TBR’s Public Cloud Business QuarterlySM
Research Highlights and Outlook
T...
TBR
2 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Cloud Business Quart...
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3 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Cloud Market Overvie...
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Year-to-YearGrowth
0...
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2. Deliver value aro...
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6 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Public Cloud Market
...
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The Pendulum of the ...
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8 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Public Cloud Market ...
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9 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Public Cloud Market
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10 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
Public Cloud % Reve...
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SaaS: Go-to-Market ...
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Public Cloud SaaS R...
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CLBQ 4Q13 Research ...
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14 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc.
SaaS: Go-to-Market ...
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CLBQ 4Q13 Research ...
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CLBQ 4Q13 Research ...
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SaaS: Go-to-Market ...
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AWS’ IaaS leadershi...
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Google has the scal...
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Questions?
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Cloud Business Quar...
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TBR Cloud Research ...
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TBR Cloud Research ...
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TBR Cloud Research ...
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Syndicated Research...
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State of the Public Cloud Market Webinar

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State of the Public Cloud Market Webinar

  1. 1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. TBR’s Public Cloud Business QuarterlySM Research Highlights and Outlook Technology Business Research Quarterly Webinar Series April 14, 2014
  2. 2. TBR 2 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Cloud Business Quarterly Research Highlights and Outlook: Webinar Presenters Jillian Mirandi Senior Analyst, Cloud Practice jillian.mirandi@tbri.com @JillianNotes Allan Krans Practice Manager, Cloud allan.krans@tbri.com @AllanKrans
  3. 3. TBR 3 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Cloud Market Overview TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.
  4. 4. TBR 4 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Year-to-YearGrowth 0% 50% GDP Software 3% 2.x% 1% Devices Datacenter 0.6% Services 3% Telecom -10% TIS 3% Public Cloud 26% Managed Private Cloud 45% Cloud PS 41% Cloud Components 180% Vendors from across the IT landscape are focused on cloud to achieve growth in the current, stagnant traditional IT environment CLBQ 4Q13 Research Highlights IT Market
  5. 5. TBR 5 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. 2. Deliver value around “as a service” cloud services 1. Deliver “as a services” cloud services 3. Enable partners and customers to deliver “as a service” cloud services Public Cloud Managed Private Cloud Cloud PS Cloud Components Massive Opportunity Ways to Monetize “Cloud” There are different opportunities to monetize on cloud migration trends, and picking the right niche proves challenging CLBQ 4Q13 Research Highlights IT Market
  6. 6. TBR 6 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Public Cloud Market Public cloud is the oldest and most mature cloud segment and will be leveraged by many companies as a means to hybrid cloud and C&SI Public Cloud CLBQ 4Q13 Research Highlights
  7. 7. TBR 7 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. The Pendulum of the Cloud Market Cloud is shifting from a technology to an outcome-driven environment, changing the market landscape for Amazon Web Services and others Public Cloud Adoption Shadow IT purchasing Fragmented management Private Cloud Adoption IT-driven purchasing Traditional management Early Hybrid Adoption IT & LOB purchasing Modern management Technology-focused Adoption Outcome-based Adoption CLBQ 4Q13 Research Highlights
  8. 8. TBR 8 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Public Cloud Market Segments
  9. 9. TBR 9 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Public Cloud Market The public cloud market will grow steadily, with high volumes of revenue driven by born-on-the-cloud applications and increasing cloud use cases CLBQ 4Q13 Research Highlights Public Cloud IaaS
  10. 10. TBR 10 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Public Cloud % Revenue Growth vs. Public Cloud $ Revenue Growth As the market matures, the leaders more clearly separate from the laggards in terms size, growth, GTM evolution and portfolio expansion CLBQ 4Q13 Research Highlights Leaders Laggards Contenders Note: Vendors included on graphs and leaderboards from slides 8 to 11 realized an estimated $150 million in trailing 12-month public cloud revenues (from 1Q13 through 4Q13).
  11. 11. TBR 11 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. SaaS: Go-to-Market Strategy Expansion PaaS: ISV Partner & Developer Attraction IaaS: New Use case and C&SI Investments Public Cloud Market Summary Cloud leaders will simplify development and enlist partners to sustain their positions and drive horizontal clouds into vertical markets 1. 2. 3. CLBQ 4Q13 Research Highlights
  12. 12. TBR 12 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Public Cloud SaaS Revenue Growth vs. Corporate Revenue Growth Traditional application vendors look to established channels to cross-sell and sell through SaaS to ward off disruptive threats CLBQ 4Q13 Research Highlights Leaders
  13. 13. TBR 13 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. CLBQ 4Q13 Research Highlights Customer engagement and renewals are vital to survivable and viewed as an ongoing process as opposed to separate steps Public Cloud SaaS: Go-to-Market Strategy Account Expansion Attract Cultural Fit Establish Require- ments Purchase Onboard Expand Sales Action Delivery Action Land and Expand New Account Penetration, Up-selling, cross-selling and renewals all hold equal importance and will eventually drive profitability
  14. 14. TBR 14 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. SaaS: Go-to-Market Strategy Expansion PaaS: ISV Partner & Developer Attraction IaaS: New Use case and C&SI Investments Public Cloud Market Summary Cloud leaders will simplify development and enlist partners to sustain their positions and drive horizontal clouds into vertical markets 1. 2. 3. CLBQ 4Q13 Research Highlights
  15. 15. TBR 15 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. CLBQ 4Q13 Research Highlights Platform vendors invest in user experience and capability improvements to attract and retain developers Public Cloud PaaS % Revenue Growth vs. Public Cloud PaaS $ Revenue Growth
  16. 16. TBR 16 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. CLBQ 4Q13 Research Highlights IBM will lock in its developer base by moving legacy platforms to the cloud and supporting multiple open-source frameworks and languages Public Cloud PaaS: IBM BlueMix Image from IBM
  17. 17. TBR 17 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. SaaS: Go-to-Market Strategy Expansion Public Cloud Market Summary Cloud leaders will simplify development and enlist partners to sustain their positions and drive horizontal clouds into vertical markets 1. 2. 3. PaaS: ISV Partner & Developer Attraction IaaS: New C&SI Investments CLBQ 4Q13 Research Highlights
  18. 18. TBR 18 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. AWS’ IaaS leadership built on basic IaaS is forcing competitors to invest in more sophisticated portfolios to differentiate CLBQ 4Q13 Research Highlights Public Cloud IaaS % Revenue Growth vs. Public Cloud IaaS $ Revenue Growth AWS IBM Google 25 other vendors
  19. 19. TBR 19 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Google has the scale, ISV ecosystem, and talent to catch AWS, but 2014 will tell if Google can support the enterprise through C&SI partnerships CLBQ 4Q13 Research Highlights Public Cloud IaaS Vendors’ C&SI Ecosystems
  20. 20. TBR 20 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Questions?
  21. 21. TBR 21 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Cloud Business Quarterly Research Highlights and Outlook: Webinar Contact Information Jillian Mirandi Senior Analyst, Cloud Practice Email: jillian.mirandi@tbri.com Twitter: @JillianNotes Allan Krans Practice Manager, Cloud Email: allan.krans@tbri.com Twitter: @Allanktbr James McIlroy Vice President of Sales Email: mcilroy@tbri.com Telephone: 603.929.1166 Twitter: @TBRinc SlideShare: www.slideshare.net/TBR_Market_Insight YouTube: www.youtube.com/user/TBRIChannel
  22. 22. TBR 22 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. TBR Cloud Research Overview The TBR Cloud Program consists of specific vendor, comparative vendor, and customer analysis supported by modeling and primary research
  23. 23. TBR 23 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. TBR Cloud Research Overview Continuous portfolio expansion elevates TBR’s and our clients’ knowledge about what “cloud” really means to vendors and customers
  24. 24. TBR 24 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. TBR Cloud Research Overview The combination of report lenses provide our customers with a comprehensive overview of the cloud market from various angles Vendor Reports Benchmarks Customer Tracks
  25. 25. TBR 25 TBR Quarterly Webinar Series | 4.15.14 | www.tbri.com | ©2014 Technology Business Research Inc. Syndicated Research Coverage Cloud Vendor Reports (Cloud Business Quarterly) Benchmarks (Benchmark XLS data is also available) • Accenture Cloud* • Amazon Web Services* • Atos Cloud* • Capgemini Cloud* • Cognizant Cloud* • CSC Cloud* • Dell Cloud* • Deloitte Cloud* • Fujitsu Cloud* • Google Cloud* • HP Cloud* • IBM Cloud* • Infosys Cloud* • Microsoft Cloud* • Oracle Cloud* • Rackspace* • Salesforce.com • SAP Cloud* • ServiceNow* • TCS Cloud* • Verizon Cloud* • Wipro Cloud* • Workday Public Cloud Benchmark The public cloud program compares and analyzes the strategies, results and drivers of 50 key vendors in the public cloud segment across Software as a Service, Platform as a Service and Infrastructure as a Service. Managed Private & Professional Services Cloud Benchmark* The managed private cloud and professional services program compares and analyzes the strategies, results and drivers of 29 key vendors in the managed private cloud and professional services market across Business Process as a Service, Software as a Service, Platform as a Service, Infrastructure as a Service, cloud consulting, cloud SI and cloud ADM. Cloud Components Benchmark* The cloud components program compares and analyzes the strategies, results and drivers of 12 key vendors that sell the building blocks of software and hardware used to construct public and private clouds. Note: There are also three semiannual cloud adoption studies and cloud topic reports (Cloud Security is available now and Cloud Orchestration is upcoming). TBR Cloud Practice Syndicated Coverage *Semiannual Report
  26. 26. About Us Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today. Contact Us 1.603.929.1166 info@tbri.com www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.
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