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Shifting Tides in IT: A Survey of IT Decision Makers on What Is Changing in the Market

Shifting Tides in IT: A Survey of IT Decision Makers on What Is Changing in the Market

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During the last three years users have seen dramatic changes in how they access, consume and interact with technology. These changes have rolled across the enterprise, demanding IT managers …

During the last three years users have seen dramatic changes in how they access, consume and interact with technology. These changes have rolled across the enterprise, demanding IT managers incorporate better functionality and modify their environments to meet the needs of users and their businesses. While concerns about consumerization, virtualization, social media and cloud have assailed IT management, the eternal challenges remain.

IT management must focus on increased security requirements, delivering results faster, increasing performance, tight budgets and tightening schedules while extracting the greatest possible business value from the available technology. To be able to prepare for what’s changing in IT in 2012, TBR surveyed 105 IT decision makers to find out what they see changing and to what impact. What we learned is that data is controlling the market, and how it is stored, accessed and leveraged can mean the difference between success and failure.

Ezra Gottheil, Ken Hyers, and Christian Perry spoke on March 22, 2012 to review highlights from our recent research with drill downs into how datacenters are collecting and housing data and how mobile devices are providing access to stored information.

During this panel discussion topics covered include:

1) Expected changes in budgets for hardware, software, services and personnel
2) Topics and trends IT decision makers will be focusing on in 2012
3) Changes in buyers’ perceptions of major vendors
4) Trends in hardware and software platforms

For more information contact us at marketing@tbri.com

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  • 1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. TBR Webinar Shifting Tides in IT The Technological and Behavioral Change Drivers for IT 03.22.12
  • 2. 2 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Smartphones are the fastest-selling new products in history. • Tablets are the fastest-growing new products in history. • Both hit the datacenter hard. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT IT Trends 2012
  • 3. 3 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Small iron – Ken Hyers • Medium iron – Ezra Gottheil • Big iron – Christian Perry Ken Hyers ken.hyers@tbri.com @kenhyers Ezra Gottheil ezra.gottheil@tbri.com @egottheil Christian Perry christian.perry@tbri.com @ITwriter Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT The Cast
  • 4. 4 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. … and some do • Some trains we see coming from a long way off. • Some are moving very fast. • Keep your ear to the tracks (very carefully). Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT Some things don’t change …
  • 5. 5 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. The BIG PICTURE Growing strategic role of IT in business Constant connectivity • More devices • More data Windows 8 is coming … 2012: Year of decision • More storage • More analysis • More content • More network capacity • More complete solutions • More management & security solutions Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT
  • 6. 6 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. TBR’s study of IT decision makers at midsize and large businesses in North America found: • Businesses look to technology to support more flexible work patterns. • Mobile devices – tablets and smartphones – are well positioned to meet those needs. • Mobile devices’ long-term implications are as much PC replacements as for how data is managed and consumed. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT The competitive landscape of IT is changing
  • 7. 7 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Microsoft Windows rules the roost – for now. • iOS is resurgent, thanks to users increasingly turning to Apple. • 2012/2013 is a make-or-break period for Microsoft: Apollo makes convergence possible – and will allow Microsoft to maintain dominance. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT Microsoft Windows leads in PC, but Apple has built a beachhead through its mobile devices business
  • 8. 8 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Apple’s iOS devices provide necessary levels of security and support enterprise-grade applications. • IT departments see value in supporting iOS mobile devices. • Enterprises are beginning to develop custom iOS apps. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT As Apple rides waves of success from the iPad and iPhone, large enterprises are looking more favorably on Apple than ever
  • 9. 9 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Android OS, like iOS, is making some inroads into large enterprises as RIM becomes a target for replacement. • Despite end-user popularity, Android is perceived by IT as not enterprise-ready. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT RIM’s weakness is an opportunity for Android, iOS and Windows
  • 10. 10 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • The total number of devices is increasing. • The time spent connected is increasing. • For both IT and vendors, they’re just devices. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT Tablets aren’t cannibalizing PCs; they are PCs
  • 11. 11 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • More sizes, shapes, and, most important, operating systems. • Data compatibility and interoperability is key. • Microsoft is betting on a single OS to rule them all. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT Devices drive diversity
  • 12. 12 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • For IT, the synchronization problem is on the horizon • Availability vs. security • Too many solutions • Ultimately, the device is irrelevant Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT Diversity drives synchronization
  • 13. 13 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Waiting for W8 o To decide o Not necessarily to have • IT Apple • But IT Microsoft, too Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT 2012 is the year of decision
  • 14. 14 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Big data has spawned new waves of innovation and productivity. • The need to address and manage big data is becoming a higher priority. • Social media, multimedia and continued Internet integration will make big data bigger. • IT professionals demand effective technologies, such as fast, reliable storage. Data is changing the IT landscape as we know it Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT
  • 15. 15 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Midsize organizations expect storage to be a top spending area in the next year. • Large enterprises plan to increase storage spending far more than in any other area. • Reliable, secure and cost-effective storage architectures remain a top priority. • When every IT dollar counts, storage decisions become critical. Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT Limitless data fuels a big storage pipeline
  • 16. 16 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • Mainframes continue to evolve, but IT trends signal a move to other architectures. • Many organizations are shifting from mature tech to future tech. • More than half of IT professionals indicate plans to move applications away from mainframe servers. • IT pros won’t hesitate to move to new technologies to help their businesses. Future tech makes the move to datacenter a reality Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT
  • 17. 17 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. • IT buyers continue to funnel dollars into the x86 infrastructure. • Half of mission-critical workloads run on x86 servers. • Tight budgets will continue to place increased focus on dollar-friendly x86 machines. Dollars, data increasingly define the surging server market Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT
  • 18. 18 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. Growing strategic role of IT in business Constant connectivity • More devices • More data Windows 8 is coming … 2012: Year of decision • More storage • More analysis • More content • More network capacity • More complete solutions • More management & security solutions Returning to the BIG PICTURE Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT
  • 19. 19 TBR WebinarTBR 03.22.12 | www.tbri.com | ©2012 Technology Business Research Inc. Topic Research • IT Trends Report • Tablet Study • UltraBook Study • Datacenter Attrition to the Cloud Study Quarterly Reports • Computing and Storage Benchmark (Desktops, Notebooks, Servers, Storage, Microprocessors) • Enterprise PC and Server Customer Satisfaction Surveys Vendor Reports • Acer • Apple • Arrow • Avnet • Dell • EMC • Hewlett-Packard • HTC • Huawei • IBM • Intel • Lenovo • LG • Motorola Mobility • Nokia • Nvidia • Panasonic • RIM • Samsung • Sony • ZTE Computing and Storage Resources Shifting Tides in IT: The Technological and Behavioral Change Drivers for IT
  • 20. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. About Us Technology Business Research is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors. Serving a global clientele, TBR provides timely and accurate market research and business intelligence in formats that are tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today. Contact Us 1.603.929.1166 info@tbri.com www.tbri.com 11 Merrill Drive Hampton, NH 03842 USA This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.