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Intelligent data integration will position Informatica to drive revenue growth in CY14
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Intelligent data integration will position Informatica to drive revenue growth in CY14

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The era of big data and analytics is here. Data creation is growing at increasing speeds and enterprises are trying to unlock the value of the data captured through advanced analytics. Enterprises …

The era of big data and analytics is here. Data creation is growing at increasing speeds and enterprises are trying to unlock the value of the data captured through advanced analytics. Enterprises that effectively leverage data will have a significant advantage over their competition. However, to gain the full value from this data, enterprises will
need to integrate both existing databases and new data sources. In many cases, this integration represents the most difficult challenge facing enterprises as they move to unlock the value of their data. In response to this challenge, Informatica outlined its vision to TBR for its Intelligent Data Platform ahead of its unveiling at Informatica World on May 13. The goal of the Intelligent Data Platform is to add a data intelligence layer on top of
the traditional data infrastructure. This intelligence layer will use metadata to fuel machine learning that will assist in creating a live data map that delivers the right data to applications at the right time, enabling end users to take greater advantage of analytics.

The document is a special report featuring analyst opinion on intelligent data integration in Informatica.

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  • 1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. www.tbri.com TBR COMMENTARY Intelligent data integration will position Informatica to drive revenue growth in CY14 Matt Healey, Principal Analyst (matthew.healey@tbri.com) May 13, 2014 TBR Perspective The era of big data and analytics is here. Data creation is growing at increasing speeds and enterprises are trying to unlock the value of the data captured through advanced analytics. Enterprises that effectively leverage data will have a significant advantage over their competition. However, to gain the full value from this data, enterprises will need to integrate both existing databases and new data sources. In many cases, this integration represents the most difficult challenge facing enterprises as they move to unlock the value of their data. In response to this challenge, Informatica outlined its vision to TBR for its Intelligent Data Platform ahead of its unveiling at Informatica World on May 13. The goal of the Intelligent Data Platform is to add a data intelligence layer on top of the traditional data infrastructure. This intelligence layer will use metadata to fuel machine learning that will assist in creating a live data map that delivers the right data to applications at the right time, enabling end users to take greater advantage of analytics. TBR believes Informatica’s ability to provide cross-environment integration (spanning on-premises, cloud- or Hadoop-based environments) remains a key differentiator for the firm, and will position Informatica for accelerating revenue growth across CY14. By continuing to pay attention to existing ecosystem relationships, particularly those with services providers and systems integrators, Informatica will drive data management product revenue growth at the expense of mature, multiline players such as Oracle and HP that are more focused on broader solutions sales. Informatica Intelligent Data Platform There are three main features of Informatica’s vision for the intelligent Data Platform.  Deliver clean, safe and connected data  Automatically discover and categorize available data and quality rules  Intelligently recommend data sources to business users and ways to improve their data
  • 2. www.tbri.com TBR Informatica will meet these goals by leveraging machine learning and metadata to automate the integration of the data sources or recommend methods to clean and enrich the data. Given the amount of data being created in customer environments, TBR sees buyers increasingly looking for automation and intelligence to accelerate and improve the effectiveness of data source integration. Further, TBR sees customers looking to get ahead of the increasing speed with which enterprises will need to integrate new sources of data to gain greater analytics capabilities. By adding the data intelligence layer on top of the traditional data infrastructure, Informatica will automate the process of integrating various data sources. This automation will be powered by Vibe, Informatica’s embedded virtual data machine. Vibe maps various data sources that can then be deployed across the enterprise and that then use that mapping for a variety of different applications without the need for recoding. TBR Market Assessment: Business Intelligence and Data Integration Business intelligence and data management are key drivers contributing to the shift in purchasing dynamics across the IT landscape, as IT departments become brokers for line-of-business purchasers while also serving as integral drivers of business performance. IT managers remain challenged to balance day-to-day responsibilities with a change in internal and external worldviews, reinventing themselves to rapidly respond to and deliver on line-of- business demands around IT performance and effectively leveraging information to deliver business results. To ensure IT buyers aren’t overwhelmed by the complexities associated with this scenario, vendors such as Informatica, IBM and Oracle are leveraging core data integration and management capabilities to better enable IT departments to drive business performance. TBR believes there is a strong need for data integration. Data, and the ability to manipulate data, is quickly becoming the source of competitive advantage. However, there are a lot of legacy databases and data structures that need to be integrated with increasingly diverse sources of data. Based on this need, TBR expects to see increasing interest in integration projects and technologies. Further, TBR believes the winners in this market will be the vendors that can be agile in creating products and approaches that will quickly automate the integration at the lowest cost. Further, the products will need to be easy to use as analytics capabilities are being pushed out to a broader suite of business users, some of whom do not have the same level of experience with data-driven analysis. TBR believes vendors, including Informatica, that can position tools that are heterogeneous in their management capabilities will be able to outpace the broader data management market in creating CY14 revenue growth opportunities, particularly at the expense of larger multiline competitors that have competitive offerings. However, these vendors are discussing data management as part of a broader narrative — risking an implied lower priority to a complexity concern very top of mind for customers. Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. For more information please visit www.tbri.com. ©2014 Technology Business Research Inc. This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.

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