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Google has big plans for its Fiber initiative. What started as a lab experiment in Kansas City, Mo. and Kansas City, Kan. two years ago is manifesting into a major company initiative, one that will pit Google against incumbent Internet service providers across the nation. Google’s unique business model and go-to-market approach for Google Fiber is highly disruptive and will upend the status quo of charging high fees for relatively substandard levels of Internet service — a model that incumbents have enjoyed for many years.
Senior Analyst Chris Antlitz shared his perspective on Google’s business model and provided additional insight into performance, opportunity and how the vendors listed below are growing revenue in a challenging market.
Questions for discussion will included:
• What is Google Fiber’s strategy and business model?
• How and why is Google Fiber so disruptive?
• How will incumbent Internet service providers respond?
• What will the U.S. broadband market look like in five years?