TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.
TBR EVENT PERSPECTIVE
A reinvigorated Symantec moves forward
with ambitio...
www.tbri.com
TBR
In the Unified Security group, Symantec is addressing a similar need to unify products to produce better ...
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A reinvigorated Symantec moves forward with ambitious product plans

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After a challenging year of cost reductions, layoffs, product discontinuations, termination of underperforming partners and the firing of its CEO, Symantec appears poised to move forward with a determined, product-led strategy. The vendor’s strategies, products and plans presented at its worldwide industry analyst conference (WIAC) revealed a reinvigorated company that TBR believes is primed to provide the solutions and engagement practices that customers will require in 2014 and 2015.

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Transcript of "A reinvigorated Symantec moves forward with ambitious product plans"

  1. 1. TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C. TBR EVENT PERSPECTIVE A reinvigorated Symantec moves forward with ambitious product plans Symantec Corp. Worldwide Industry Analyst Conference Las Vegas, May 5, 2014 Author: Jane Wright (jane.wright@tbri.com), Senior Analyst TBR Perspective After a challenging year of cost reductions, layoffs, product discontinuations, termination of underperforming partners and the firing of its CEO, Symantec appears poised to move forward with a determined, product-led strategy. The vendor’s strategies, products and plans presented at its worldwide industry analyst conference (WIAC) revealed a reinvigorated company that TBR believes is primed to provide the solutions and engagement practices that customers will require in 2014 and 2015. Symantec currently offers more than 100 products and services. To drive more value for customers, Symantec is executing a new initiative to integrate many of these offerings into two groups: Unified Information Management and Unified Security. More than just a naming convention, Symantec is on track to deliver useful integrations within each group. The vendor announced initial integration offerings including information management connectors and aggregated threat response services at the WIAC, while laying out detailed road maps to help customers and partners plan future implementations. Unifying products to produce better results for customers In the Unified Information Management group, Symantec introduced application programming interfaces (APIs) to integrate information management products such as eDiscovery, NetBackup, Enterprise Vault and Storage Foundation. For example, customers using Symantec Data Loss Prevention and Data Insight can better manage unstructured data governance by combining data classification details with ownership, usage and access information. But Symantec’s plans extend beyond one-to-one connectors; Symantec is developing a unified information management fabric that was announced at the WIAC. Symantec’s information management products will support connectors to the fabric itself, and Symantec’s vision is to enable third-party products to also connect to the fabric. TBR believes this fabric will be essential to supporting customers who need to accomplish more information management objectives with less complexity, such as identifying duplicate data across information islands. With its unified information management plan, Symantec will be positioned to deliver more customer benefits from a streamlined set of products.
  2. 2. www.tbri.com TBR In the Unified Security group, Symantec is addressing a similar need to unify products to produce better results — in this case, better threat detection and lower security operating costs. At the WIAC, Symantec unveiled many components of its new advanced threat protection (ATP) portfolio. The first offering, available next month, is Symantec’s Managed Security Service — Advanced Threat Protection (MSS-ATP). This service integrates information from the customer’s endpoints and from installed network and security devices including third-party devices from Check Point, Palo Alto Networks and Cisco Sourcefire. MSS-ATP uses Symantec’s new Synapse service to correlate security information across these vectors. TBR believes this type of visibility across the path of network traffic and endpoint activity is vital to quickly and accurately detect threats. Symantec has also announced plans for new ATP versions of key products such as Endpoint Protection ATP and Email Security Service ATP, as well as Symantec’s own threat gateway. Symantec’s threat gateway will include Dynamic Malware Analysis Service (DMAS), which examines suspicious files in a cloud-based sandbox. This is a good start, but some customers’ compliance and governance mandates may not permit them to move certain files to a cloud for virtual execution (or any other reason). However, TBR expects Symantec will respond if customers express interest in a local version of DMAS. Improving customer engagements by empowering channel partners Although Symantec reduced the number of its channel partners, it is providing more resources to the partners that remain. At the WIAC, Symantec detailed a redesigned channel partner program that includes increased levels of training, support and rewards. In addition, Symantec created a guiding principles document that all Symantec employees must sign, acknowledging their understanding of the rules of engagement when channel partners are involved. This includes sharing road maps and strategies more proactively with partners and protecting partners’ customer relationships from unexpected disruptions. While these guiding principles will not completely solve the problems of channel conflict that exist to some degree among all vendors that employ both direct and channel sales teams, TBR believes Symantec’s transformation resulted in a new attitude that embraces channel partners as essential, rather than complementary, members of Symantec’s go-to-market strategy. Symantec brought relatively fewer products and services to the market last year as the vendor worked through its difficult transformation, but the announcements and road maps presented at the WIAC show that the transformation created a more agile and focused company. The Unified strategies are ambitious, as Symantec must integrate dozens of key products, form alliances with additional relevant vendors and educate the market about the benefits of Symantec’s new approach to information management and security, but TBR believes Symantec’s road maps are attainable. With 20,000 employees and hundreds of thousands of corporate customers, Symantec can leverage its resources, insights such as the security intelligence collected from 120 million Symantec- protected endpoints and install base to deliver more holistic information management and security solutions. Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. For more information please visit www.tbri.com. ©2014 Technology Business Research Inc. This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. Technology Business Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is not and should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This report is copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.

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