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SAP Global Services is reorganizing around a client value proposition of simplification and standardization. SAP customers face increasing complexities due to a variety of technical and business trends from cloud and big data to changing business models and markets. The challenge for SAP Global Services is to help to unlock the value of SAP’s software for its customers, enable their business evolutions and, most importantly, ease adoption through standardization. SAP is creating a single client experience that draws together the lines of support, consulting, custom development and education into a coordinated service designed to drive desired business and IT outcomes. The financial impact is powerful; support, consulting, training and services drove €11.6 billion or 69% of SAP’s 2013 revenue.