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SAP held its annual user conference, SAPPHIRE NOW, from June 2 to June 5 in Orlando. The two main themes of the event were simplifying the way IT supports business outcomes and how SAP’s HANApowered portfolio “simply” enables those outcomes. TBR believes SAP is hitting on the right notes as businesses seek to easily use IT to meet goals. At the same time, IT buyers are demanding increased simplicity from their IT environments. SAP is reacting to and driving change. The pace of change has increased dramatically, reflected in public cloud business growing at over five times the overall rate of IT growth. SAP is also driving disruptive change, looking to use innovation to upset competitors and expand its addressable markets.