NetApp evolves its go-to-market approach to drive hybrid cloud growth
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Historically a niche network-attached storage (NAS) provider that relies on midmarket customers, NetApp demonstrated at its 2014 Industry Analyst Summit (IAS) that it is now adjusting to its role as ...
Historically a niche network-attached storage (NAS) provider that relies on midmarket customers, NetApp demonstrated at its 2014 Industry Analyst Summit (IAS) that it is now adjusting to its role as a provider of broader capabilities to some of the world’s largest data centers. NetApp has used its Clustered Data ONTAP and E-Series SAN capabilities to penetrate 96 of the world’s Fortune 100 enterprises, and now is focused on messaging customer success stories, enabling consistent business outcomes for clients and positioning itself in strategic industry conversations to expand wallet share. Armed with a coalescing hybrid cloud data management story, expanding flash capabilities and an increased focus on messaging its innovation to the marketplace, NetApp will focus during the next 12 months on balancing direct and partner-led sales efforts to maximize effectiveness and sustain storage market share expansion through organic growth. “The future doesn’t matter if you can’t win in the present — and we aren’t giving ground to anybody,” said NetApp CEO Tom Georgens. NetApp will ramp investment into direct sales efforts targeted at its largest 1,000 enterprise customers, expand its services and support capabilities, and focus on working with partners around its differentiation to better compete against the likes of EMC, IBM and HP.
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