Dell's updated XPS notebooks and new Venue tablets show it is still in the device businessDocument Transcript
T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .
TBR EVENT PERSPECTIVE
Dell's updated XPS notebooks and new
Venue tablets show it is still in the
New York, Oct. 2, 2013
Krista Macomber (firstname.lastname@example.org), Analyst
Ezra Gottheil (email@example.com), Principal Analyst
Dell is aiming for tablet leadership, but the new Venue product line will protect the company’s
foothold in customer workspaces rather than rapidly increase its market share
Dell’s new Venue brand of tablets and its updated XPS line of notebook PCs, showcased at the vendor’s Venue
press conference in New York on Oct. 2, 2013, refine the vendor’s strategy to tap both consumer and commercial
end-user computing demand with a focus on delivering compute however the user desires. Dell’s corporate endgoal is to become the leading provider of end-to-end scalable solutions; however, Dell’s Venue and XPS
introductions reflect the vendor’s recommitment to playing in all PC and tablet segments as a critical means to
maximizing its market presence and revenue opportunities. TBR believes the move is a smart decision. Dell faces a
long and bumpy road in integrating its software and hardware assets and scaling its solutions business, and enduser computing still composes more than 60% of Dell’s total revenue base and is essential to its relationships with
customers and the channel.
Dell highlighted device security, reliability and manageability with previous PC and tablet launches, such as
Latitude 10 Enhanced Security, but these were supplementary characteristics, rather than the focus, at Dell Venue.
The look and feel of the devices and the user experience took center stage at Dell Venue, with the vendor
highlighting the resolution and portability of Venue tablets — underscoring that Dell recognizes the importance of
maintaining consumer appeal to its strategic direction. The Venue 11 Pro 2-in-1 epitomizes Dell’s focus, which is
bridging the gap between consumer and commercial functionality. The device offers flexible form factors and
options around processor performance, memory and security features to maximize its addressable market.