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Enterprise applications customers are increasingly looking for simple-to-deploy solutions that solve defined business problems. Further, they demand the solutions be up and running in shorter and shorter periods of time. Gone are the days when a vendor could expect a long, drawn-out sales process followed by a lengthy systems
integration process. Inspired by the instant gratification of their daily lives as consumers, enterprise customers increasingly want the “add to cart” ease to be extended into enterprise software purchases.
The document is a special commentary featuring analysts opinions on new CY14 opportunities for OEM partners.