Getting Below the Tip of the Iceberg – Analyzing the Current and Future State of Customer BI Analytics Maturity
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The current level of BI investments is just the tip of the iceberg. Early adopters of BI technology have evolved their businesses to capitalize on the flood of available data, thereby spawning rapid ...
The current level of BI investments is just the tip of the iceberg. Early adopters of BI technology have evolved their businesses to capitalize on the flood of available data, thereby spawning rapid new investment and creating significant business opportunity for the major technology and service providers. To provide insight into this evolution, TBR’s benchmarked the adoption of business intelligence and analytics at both the current level of adoption maturity and the future aspirational maturity of Midmarket (2,500 or fewer employees) and Large Enterprise (2,501+ employees) customers across 6 targeted verticals. This research supports the assertion that ultimately organizations that understand how this new era of big data will affect them and their end customers, and invest in these technologies, will be prepared capitalize on a wave of change that shows no signs of slowing.
To help vendors understand their addressable market and end users to understand their peers’ investment plans, TBR recently surveyed 350 purchase decision makers and interviewed 60 more across 6 different industries to determine what buyers are planning to help them manage this stream of information, and how they will move from ad hoc analytics to predictive analytics. Allan Krans, Software Practice Senior Analyst, reviewed findings from our recent research BI & Analytics + Data Management Platforms Report in a webinar that took place April 4th, 2012.
Along with discussing high level trends Allan provided insight around:
• Current BI Analytics Customer Maturity
• Aspirational BI Analytics Customer Maturity
• The who, how, and what driving BI Analytics adoption
• Key customer categories
• Differences in aspirations and maturity by industry
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